Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

Drivers/motivators 130

Drivers/motivators Represent Contact Campaign 130

Sales Gravy

FEBRUARY 4, 2025

Ask Jeb: How to Sell When Your Customer Has to Sell First Welcome to another Ask Jeb segment on the Sales Gravy Podcast! Zack faces a unique challenge that may sound specific at first but is more common than you think: he can only close a deal if his customer closes a deal of their own first. Real rapport fosters loyalty.

Sell 73

Sell Customers Contract Construction 73

Salesforce

NOVEMBER 12, 2024

A strong customer value proposition (CVP) is often the key to winning over potential buyers. A CVP is a clear, concise statement that explains why they should choose your product or service. What you’ll learn: What is a customer value proposition (CVP)? Learn more What is a customer value proposition (CVP)?

Transportation 52

Transportation Drivers/motivators Customers Territory 52

Heinz Marketing

SEPTEMBER 10, 2024

They are less motivated to try and more likely to leave. They are more motivated, creative, committed and caring. Better customer experiences: Joyful employees tend to deliver better customer service, leading to higher customer satisfaction and loyalty. They’ll have more sick days and fewer ideas.

B2B 97

B2B Drivers/motivators Healthcare Promote 97

Partners in Excellence

JUNE 19, 2025

What this project shows is “Time to customer acumen is amazingly short–and simple!” Yeah, you know I’m a broken record on customer, problem, business, and financial acumen. I bore you with ideas and data showing how developing and implementing these skills is critical in driving our customer relationships and trust.

Customers 75

Customers Manufacturing Up-sell Conversion 75

Martech

OCTOBER 8, 2024

Also, because we use the paid service that has been trained with our own information, everything Chad produces is inspired by our work, not by whatever he picks up from outside sources. We can apply these insights throughout the company because our email subscribers represent our customer base.

A/B testing 131

A/B testing Drivers/motivators Campaign Clients 131

Salesforce

MARCH 31, 2025

Sales motivation can make the difference between a company growing or stagnating. It’s the job of sales leaders to keep their teams motivated during the good times and the bad. So what’s the best way to provide sales motivation to your team? Learn more 1. Do they like a financial bonus or reward?

Drivers/motivators 64

Drivers/motivators Quota Territory E-commerce 64

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. So, how do these programs actually generate income?

Cross-sell 111

Cross-sell Drivers/motivators Strategize Promote 111

SaaStr

OCTOBER 23, 2024

At SaaStr’s AI Summit during the SaaStr Annual , René chatted with SaaStr CEO and founder Jason Lemkin about how BILL has reached half a million customers and $1.3B ’ Bill is approaching half a million customers, so has a good pulse on small businesses. Those two things become motivations. in revenue.

Customers 123

Customers Networking UX Engineering 123

Martech

DECEMBER 19, 2024

Dig deeper: 4 cognitive biases and psychological drivers for influencing behavior How to use visual cues to trigger action Visual cues play an essential role in creating CTAs that attract attention and drive clicks. Blue conveys trust and reliability, which works well for professional services. Does it align with the users intent?

A/B testing 124

A/B testing Drivers/motivators CTR Click Through Rate 124

Martech

DECEMBER 5, 2024

If you go too deep into understanding prospects’ or customers’ needs and preferences, you can’t scale the campaign. We can delve deeply into understanding buyers’ preferences and motivations, creating truly personalized offers, but we are limited by our ability to do it at scale.

B2B 130

B2B Drivers/motivators Campaign Service 130

Sales Pop!

FEBRUARY 3, 2025

If youre looking for new ways to increase your sales, you may be considering subscription-based products or services. Subscriptions help you earn long-term income from customers instead of relying on infrequent or sporadic purchases. Customization is something you can take from the insurance example.

Drivers/motivators 186

Drivers/motivators Consult Sales Service 186

Martech

DECEMBER 12, 2024

This helps further segment your audience and understand how each customer uses both platforms. You could also offer a gift or a value-added service (depending on your specific business). This protects you from legal issues and ensures customer data is not misused. Dig deeper: Why RCS mobile marketing is set to go big in the U.S.

A/B testing 115

A/B testing Campaign Legal Launch 115

Search Engine Land

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. So, how do these programs actually generate income?

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

SaaStr

APRIL 2, 2025

So Freshworks started off as a low-end Zendesk competitor (Freshdesk), but relatively early expanded into a whole suite of related products for service and support, and most of its growth today is fueled by its lower-end competitor to ServiceNow, it’s “EX” products. Their EX Product is Primary Driver of Growth, Growing 33%.

Drivers/motivators 108

Drivers/motivators Contract B2B Growth 108

Veloxy

DECEMBER 9, 2024

The average American spent over $77,000 on goods and services in 2023, according to the U.S. You’ve invested in Salesforce , hoping to streamline your sales process, improve customer relationships, and more. Customize the interface to fit your sales process. Bureau of Labor Statistics. What challenges do they face ?

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Martech

AUGUST 1, 2024

B2B marketers can use videos from events, webinars, or customer testimonials to create multichannel content more efficiently and cost-effectively. from its Pulse AI: Signals platform provides multi-location businesses with a comprehensive view of customer insights. Getty Images updated its generative AI services and tools.

Technology 113

Technology Technology Campaign Drivers/motivators 113

Salesforce

MAY 5, 2025

As the company expands internationally into the United States and Europe, it remains committed to keeping customers at the center of its business strategy. With 15 million daily customers, thats no easy feat. But the OXXO team knew that establishing personalized customer connections at scale would be critical to their success.

Conversion 96

Conversion Customers Strategic partnership Campaign 96

Sales Pop!

JULY 8, 2025

However, by taking one step at a time while reminding oneself of why we are on our chosen path to fulfill our purpose, we can gain motivation to ‘let the day begin!’ Remember, a determination to rectify errors and overcome outright disasters with your purpose in mind will provide the necessary motivation and a better mindset to continue.

Drivers/motivators 173

Drivers/motivators Networking Growth Promote 173

Hubspot

AUGUST 7, 2024

Delivering a product to a global audience in highly competitive fields requires impeccable organization, constantly improving customer retention, and top-tier relationship management — and some assistance from AI and automation can only help. CRM stands for “customer relationship management” system. User Experience. increase from 2024.

CRM 81

CRM Price User Experience Customer Relationship Management 81

Martech

JULY 17, 2024

Scaling has become complex, with rising targets and an unclear ideal customer profile. Her budget hasn’t grown enough to keep up with rising costs, and building differentiated customer experiences feels like an insurmountable challenge. This shift becomes evident in how marketing implements its measurement program.

GTM 102

GTM Product Drivers/motivators Strategize 102

Search Engine Land

AUGUST 19, 2024

With the emergence of AI, the roles of operations, client services, writers, SEO execs, account managers, SEO directors and tech SEOs could be significantly transformed or even replaced by AI agents, potentially reshaping the entire SEO industry. We already see a lot of customer service being outsourced to AI in every sector, so why not SEO?

Account management 84

Account management Clients Gaming Drivers/motivators 84

SaaStr

MARCH 23, 2025

Technical customers report that tasks that previously took weeks are now completed in hours. When Graham joined in February of last year, Codeium had approximately 200 customers generating low single-digit millions in revenue, combining self-service and enterprise annual contracts.

GTM 97

GTM Territory Pipeline Growth 97

Salesforce

OCTOBER 29, 2024

In today’s tech-driven world, digital transformation is key to building better customer relationships and future-proofing your business. Achieve Faster Results with Salesforce Get personalized insights and discover how you can accelerate time-to-value with help from our Salesforce Professional Services experts.

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Martech

JULY 22, 2024

Prompt: Please explain in greater detail the techniques of customer base segmentation. Customer base segmentation is the process of dividing a customer base into distinct groups or segments based on shared characteristics, behaviors, or preferences. After that, how to improve prompts to get even better answers from me.

Campaign 111

Campaign Territory Technique Service 111

ClickFunnels

JUNE 3, 2025

A high-converting custom sales funnel will help you build relationships with prospective customers. Customer Metrics 1. Defined Buyer Profiles The first step in attracting customers to any business or service is to define your target audience. Customer Metrics 1. Defined Buyer Profiles 2. Organic Traffic 4.

Trust 130

Trust Follow-up Campaign Sales 130

Sales Gravy

JUNE 27, 2025

Align Your Entire Organization's Message The Problem: Five sales reps with five different value propositions confuse customers and create internal friction. This builds trust and reduces friction throughout the customer journey. This builds trust and reduces friction throughout the customer journey. They need to be unified.

Gaming 74

Gaming Trust Technique Pitch 74

Martech

JULY 9, 2025

Marketers have spent the last decade chasing better customer data. Why the customer data conversation keeps missing the mark Talk of customer data has been the rage in marketing technology circles for the last decade, and we missed the plot. .” More recently, I have considered framing customer data as part of the problem.

Customers 63

Customers SQL Government Retail 63

Hubspot

AUGUST 27, 2024

As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right. It is pivotal for modern businesses implementing AI pricing strategies to adapt their pricing in real time to maintain customer loyalty.

Price 72

Price Profit margin Contract Retail 72

SaaStr

APRIL 30, 2025

Net Dollar Retention >110% and GDR of >95%: The Power of Being a True Operating System ServiceTitans NRR consistently exceeds 110%, even with SMB-heavy customers. Theyve built a true operating system for the tradeshandling everything from CRM to payments to field service management. Thats rare. The secret? And 1,000+ of Them.

Non-Profits 57

Non-Profits Strategic partnership Drivers/motivators Strategize 57

ClickFunnels

JUNE 10, 2025

Knowing how funnels work helps you build a more intelligent system that turns leads into loyal customers. While forms are essential tools for collecting information, a true funnel guides visitors through a strategic sequence that builds trust, offers value, and motivates them to act. Unlike a static website, a sales funnel is dynamic.

E-commerce 130

E-commerce Real Estate Sales Trust 130

PandaDoc

MARCH 27, 2025

If youre looking to increase revenue without acquiring new customers, cross-selling is one of the best ways you can do that. Its all about offering complementary products or services so you can maximize every transactionall while improving the customer experience. Sounds like a win-win, right? How does cross-selling work?

Cross-sell 52

Cross-sell Sell Customers Legal 52

Salesforce

DECEMBER 17, 2024

If you could create your ideal customer in a lab, who would they be? What would make them so uniquely suited to your product or service that they become a lifelong customer? These are the questions an ideal customer profile (ICP) helps sales organizations answer. Learn more What is an ideal customer profile (ICP)?

Prospecting 52

Prospecting Customers Territory E-commerce 52

Salesforce

NOVEMBER 15, 2024

So as an SDR manager, how can you ensure your team stays motivated, engaged, and productive in such a demanding and often thankless role? Together, we will uncover actionable insights that will elevate your team’s performance and ensure they remain motivated and fulfilled throughout their journey.

Tradeshows 52

Tradeshows Drivers/motivators Territory Negotiate 52

Martech

JUNE 11, 2025

The result is a year-round selection of purchasing opportunities, all vying for customers’ attention. Transitioning from more monolithic holiday campaigns to modular, moment-based sprints lets you stay top-of-mind without burning out budgets or customers. Each mission has its own motivations and emotional triggers.

Entertainment 106

Entertainment Retail Drivers/motivators Campaign 106

Hubspot

JULY 30, 2024

Closing email statements are a moment of truth for your prospect to feel valued and motivated. Be so inspired by your email that they contact a competitor that offers similar products or services. Be clear and concise about what you want your customers to do next. Calls-to-action shouldn’t be up to interpretation.

Closing 85

Closing Quota Healthcare Tradeshows 85

Heinz Marketing

MAY 15, 2025

In this blog, we’ve compiled the most frequently asked questions B2B marketers ask when building their Ideal Customer Profile (ICP), developing buyer personas, and mapping the buying committee. Ideal Customer Profiles (ICP) What is an Ideal Customer Profile (ICP)? How do you create an ICP? How do you create an ICP?

Drivers/motivators 80

Drivers/motivators B2C Cross-sell B2B 80