Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I get some of those same feelings about being exposed, with everybody showing up at a public talk. I was in high school debate and forensics.

Electrical Engineering 97

Electrical Engineering Healthcare Electricity Technology 97

Salesforce

MARCH 28, 2023

Breaking down silos Schneider Electric , a global energy management and industrial automation company, has formalized an AI program under a new Chief AI Officer and scaled it to every corner of the company. Let’s look at one model company you can learn from. Its vision, “data and AI first,” is already paying dividends.

Electricity 96

Electricity Objectives and Key Results Appointment Technology 96

Martech

APRIL 10, 2024

The spark before the flame: Building martech with a heart It all begins with a spark — a yearning to help businesses not merely sell but connect. This translates into product development, where features aren’t simply bolted on but crafted to address the needs of marketers and their customers. Unwavering customer focus?

Pitch 99

Pitch Product Electricity Healthcare 99

Understanding the Sales Force

OCTOBER 10, 2023

On the positive side, the lack of impulse control allows him to literally jump in and take action with his huge, game-changing ideas that introduced electric cars at scale with Tesla, the biggest space rocket with SpaceX, the bold purchase and reorganization of Twitter, now X, his satellite WiFi service known as Starlink, and more.

Electricity 77

Electricity Gaming Follow-up Up-sell 77

Lead Fuze

DECEMBER 15, 2023

His yearly Poor Richard’s Almanack, sold up to 10,000 copies per year and included seasonal weather forecasts, household hints, and poems. But businesses found that they could attract more customers with high-quality articles that provide real value rather than just bombarding them with ads. Could you please give more details?

Electricity 52

Electricity Promote Engineering Entertainment 52

Adaptive Business Services

MARCH 1, 2023

While we can’t cover every aspect of selling in three simple steps, these are the critical ones. These 3 steps are the glue that holds the selling process together and they are repeatedly deployed throughout the sales cycle. When should I follow-up again? My insurance guy, Bruce, comes to mind. Are they struggling for an answer?

Sell 71

Sell Electricity Clients Up-sell 71

Adaptive Business Services

DECEMBER 28, 2022

I had spent a part of 2022 trying to break into electric signage (my background as an owner and a manager) as a vertical market for my consulting services. Being persistent, I’m not giving up on that market, at least not yet. In that regard, I’d like to see my customers invest in multiple services when they choose to invest in one.

Electricity 71

Electricity Referrals CRM Consult 71

Salesforce

JUNE 8, 2022

According to the Occupational Safety and Health Administration (OSHA) , companies that prioritize safety build trust with customers. Your team knows what to do because you’ve set them up for success with the right enablement. Build long-time customer relationships with fast, complete, and safe field service.

Service 98

Service Cross-sell Appointment Electricity 98

Sales Pop!

SEPTEMBER 9, 2021

For Pipeliner, this was conceptually the most significant barrier we had to overcome because a salesperson is not selling a process, but a product. To provide a real-world example, do you think General Electric (GE) only has a single sales process for their entire product line? A price list can be created and edited at any time.

Pipeline 98

Pipeline Price Product Electricity 98

ConversionXL

MAY 8, 2019

Best-selling author Bob Burg developed the “know, like, trust” model. Taken to the extreme, the strategy leads to massive round-up posts (e.g. You can establish an initial connection while potential customers cook, clean, or drive to work. Content marketing and the “know, like, trust” model. in my notebook. Original Data.

Closing 131

Closing Electricity Education Non-Profits 131

Adaptive Business Services

MAY 11, 2022

One of the techniques often discussed in selling is that of creating a sense of urgency in order to move a client from the thinking to the acting stage. I don’t much care for the term “creating” as it implies some sort of artificial emergency that is conjured up by the salesperson in order to close the sale. Now add them up.

Sell 71

Sell Electricity Manufacturing Technique 71

SaaStr

MARCH 1, 2024

We’re on the cusp of a golden age in AI, and the lesson learned from Cloud was that Cloud sped up the pace of development by a lot. For those of you selling to Enterprise, they have experimental budgets that run out. For those selling to the prosumer base, they can be very churny. It’s been tough for a few reasons.

E-commerce 91

E-commerce Legal Launch Electricity 91

SaaStr

OCTOBER 21, 2022

For example, it took forty-six years from the advent of electricity for one-fourth of the population to use it. From these convictions, Braze understood that the way companies communicate with customers before the mobile era lacked the sophistication to thrive. Change creates opportunity. You must deliver value in the moment.”.

Electricity 91

Electricity Growth Technology Technology 91

Salesforce

MARCH 28, 2022

Ultimately, it makes customers want to buy your product. Here are a few examples of well known brand messages: Examples of brand messages from General Electric, Nike, Walmart and others. Get inside the mind of your customers before you begin messaging development exercises. Identify what customers want. Brand promise.

Electricity 98

Electricity Angle Pitch Campaign 98

Adaptive Business Services

FEBRUARY 17, 2021

Selling is based on creating relationships. You also need to be thinking about your existing customers. These actions will clean up your newsfeeds and, once again, allow you to focus. I use custom activities (you can create these in Nimble) to register vs schedule taps and touches and referrals given and received.

Referrals 127

Referrals CRM B2B Electricity 127

Adaptive Business Services

NOVEMBER 24, 2021

My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. You and your team are all your own best customers. You are all there to serve the customer and you all play an important role. Provide clear and proactive communication.

Sports 71

Sports Sell Transportation Electricity 71

Salesforce

AUGUST 27, 2021

Adapting to an assortment of omni-channel behaviors like these takes more than partnering with a third-party vendor to sell your inventory online. While working with these brands is a great option to extend your reach, they take a piece of your profits and won’t share critical customer data with you.). Guided selling.

Electricity 52

Electricity Cross-sell Manufacturing Finance 52

Spiro Technologies

JANUARY 23, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products, and of course, having fun along the way. In case you’re not familiar with MAC Products, they are a producer of products and services for the transmission, distribution, and control of electrical power.

Manufacturing 59

Manufacturing Product Electricity Start-ups 59

SaaStr

OCTOBER 21, 2022

For example, it took forty-six years from the advent of electricity for one-fourth of the population to use it. From these convictions, Braze understood that the way companies communicate with customers before the mobile era lacked the sophistication to thrive. Change creates opportunity. You must deliver value in the moment.”.

Electricity 77

Electricity Growth Technology Technology 77

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And there are a number of characteristics and physical attributes that have to be factored in to make those properly for our end customer. Adam Honig: Gotcha.

E-commerce 52

E-commerce Manufacturing Customers Education 52

Salesforce

JANUARY 31, 2023

What kind of impact does equipment downtime have on your customers and your reputation? Prioritizing proactive field service can help you not only reduce operating costs but also keep your customers happier — and coming back. Proactive service can help ease this pressure and sets you up for success. That’s a win-win.

Service 98

Service Manufacturing Contract Electricity 98

Sales Gravy

DECEMBER 18, 2020

On this inspiring episode of the Sales Gravy podcast, Jeb Blount (Virtual Selling) talks to Brian Knox, owner and founder of B Knox Photography. This young entrepreneur leveraged Fanatical Prospecting to quickly ramp up his successful and fast-growing photography business that he started this year. I was averse to it.

Prospecting 95

Prospecting Electricity Cold Call Inside sales 95

G2

NOVEMBER 20, 2023

To amp up a brand, many manufacturers and dealers have started to capitalize on modern technology like automotive marketing software. These tools help dealers market their services, hyping up the excitement surrounding their brand. People in the car industry work in making, selling, designing, and engineering.

Manufacturing 52

Manufacturing E-commerce Transportation Electricity 52

Adaptive Business Services

SEPTEMBER 1, 2021

In an earlier article I spoke a bit about returning to my roots … selling. Now, if you are a national firm with an unlimited budget, I’m sure that you could pay someone to customize, say Salesforce, to meet your needs. Packages of this course also offer optional coaching hours that can be used for training and/or customizations.

Service 71

Service Electricity CRM Sales 71

Salesforce

SEPTEMBER 19, 2023

Get AI-driven insights that help you boost revenue Sell smarter with a revenue intelligence platform built into Sales Cloud. Speed up revenue growth with actionable intelligence and insightful visualizations to address pipeline gaps and hit forecasts. Revenue intelligence is a data-driven way to sell. And what about metrics?

Pipeline 59

Pipeline Cross-sell Finance Electricity 59

Partners in Excellence

OCTOBER 23, 2017

Step back a little more than a century as electricity was being commercialized. I’m sure in bars and meeting rooms, sales people and marketers were talking about how wonderful electricity was and what it could do to improve sales and marketing. But electricity and the telephone weren’t just about sales and marketing.

Electricity 53

Electricity Sell Up-sell Conversion 53

Adaptive Business Services

OCTOBER 20, 2021

My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. You simply must have certain tools and knowledge in place if you are going to maximize your selling potential. You are selling advertising. Sell advertising. lighting. .

Construction 71

Construction Electricity Angle Sales 71

Spiro Technologies

APRIL 24, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and having fun along the way. As a result, I’m an electrical engineer by degree. I was typically in a customer-facing position, such as applications engineering, sales, or product marketing.

Manufacturing 59

Manufacturing Education Electrical Engineering Electricity 59

Sales Hacker

JANUARY 5, 2023

Duplicate records in Salesforce (or “dupes”) are hands-down the most common issue that we’re called in to clean up at Iceberg. For instance: How do you define a duplicate lead if you sell to separate accounts who are part of the same franchise ? Join the conversation: How to clean up duplicate records in Outreach.io.

Objectives and Key Results 78

Objectives and Key Results Cross-sell Electricity Contact 78

Adaptive Business Services

NOVEMBER 13, 2019

I took about 6 months off to plan my next moves and came to the decision that I wanted to go back to selling only which was something that I had not done in a great deal of time. Without a doubt, electric signage was my passion as an industry so this is the area that I went back to. No exaggeration. . I joined a leads group.

Networking 78

Networking Electricity Construction Referrals 78

Sales Pop!

AUGUST 25, 2022

Considerations for workplace health and safety – e.g. electrical and fire safety items. Any electrical safety items they own that are within the property. Similarly, your landlord may want to insert it if they entertain thoughts of selling the property. This may include: Any significant damage you may have caused. Fire safety.

Electricity 52

Electricity Negotiate Contract Entertainment 52

Gong.io

JANUARY 27, 2022

Back in the 1980s, we had to sell each customer a CD or hard drive containing the software. The customer then had to physically install the software on their own server, learn how to use it, and wait a long time for updates. ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc.

Territory 62

Territory Real Estate Niche Electricity 62

Hubspot

JANUARY 19, 2021

They've surged out of your price range as the flight filled up. A business needs customers who are willing to pay non-static prices. Utility providers like gas and electric companies often leverage dynamic pricing — typically, in response to seasonal shifts. You can still sell in downtimes. Utility Providers. Google Ads.

Price 64

Price Electricity Non-Profits Follow-up 64

Salesforce

JULY 28, 2022

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. Watch this video, featuring Salesforce’s Andy Peebler, to learn how manufacturers can benefit from creating a parts business: Why sell parts online? Give customers control with self service.

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Assembly Line Sell 52

Spiro Technologies

SEPTEMBER 9, 2022

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products. Jordan Nollman: We just finished up a breathing coach for CVS, and the local client in Boston as well. And there’s only so much that you can do until the price has to go up. Transcript.

Sell 89

Sell Manufacturing Electricity Start-ups 89

Sales Pop!

JULY 7, 2022

Longer pieces of content tend to be more in-depth and backed up by research, facts, examples, and other forms of content, such as infographics or even video. Case studies – These are detailed write-ups of your product or services that were successfully implemented to solve a specific problem for a client.

Electricity 52

Electricity Up-sell Pitch Product 52

Martech

MAY 24, 2022

This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. While the marketing applications of both are still emerging, these experiences are being tested in a host of ways that customers are beginning to have exposure to. AR in architecture and design. AR in tourism.

Sports 132

Sports Construction Gaming Transportation 132