Salesforce

DECEMBER 20, 2024

While Agentforce comes out of the box with actions that make common tasks easy, you can also design custom ones. But there are a few aspects to consider before you design custom actions. Do you need to design custom actions? There are other actions in development, but it is possible to create custom versions.

X-functional 52

X-functional Customers UX Service 52

Sales Hacker

AUGUST 7, 2024

He previously built the pre and post sales solutions team at mParticle from zero to supporting hundreds of enterprise customers. Should your sales engineers also implement the software? to be the sales engineer during the sales process and then stayed on with customer post sale to manage the implementation process.

Go To Market 123

Go To Market X-functional Engineering Cross-sell 123

SaaStr

FEBRUARY 12, 2021

.” “Or we’ll try to hack the functionality using a product we already have.” ” You’ll hear somewhere between a little and a lot of this until (x) you have a very well established brand and (y) an extremely feature rich product. Who will maintain this custom solution in Year 2 and Year 3?

X-functional 138

X-functional Engineering Follow-up Prospecting 138

Partners in Excellence

JULY 15, 2015

Recently, he wrote a post, The Buying Formula: Here’s How Your Customers Make Purchase Decisions. Each of these things impact the buying formula Jeff establishes: CD x CF > C + F (If you want to know what it means, read Jeff’s article ). For the Controller: CD CTLR x FP CTLR > C CTLR + F CTLR.

B2B 118

B2B X-functional Finance Drivers/motivators 118

SaaStr

JULY 20, 2024

Secureframe has everyone on their customer success team calculate their book of business by hand to see their net revenue retention, so that they truly understand what goes into the calculation, what impacts it, and how they can better take action on it. Those three folks were responsible for closing the first ten customers.

GTM 119

GTM X-functional Engineering Referrals 119

SaaStr

DECEMBER 28, 2022

Roughly, once you (x) have an established brand, and (y) have a marketing engine that is working, and (z) most importantly, once demand gen has finally become somewhat routine … you’ll need a CMO. Or maybe 12-24 months after you have the core marketing functions all built out, and working. Explaining the vision.

X-functional 27

X-functional Growth Follow-up Strategize 27

Martech

MARCH 12, 2024

The expansion was first reported by Google Ads expert Thomas Eccel, who spotted the tool within Bing Ads and shared a screenshot on X : What is Copilot? This functionality should also be more efficient than stand-alone generative AI tools because it’s baked-in to the Microsoft Advertising Platform. First spotted. Why we care.

X-functional 110

X-functional Campaign Engineering Product 110

Hubspot

APRIL 23, 2025

They partnered to produce BMW vehicles in China, helping BMW expand in a highly regulated market while Brilliance gained access to BMWs engineering expertise. NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66. Every joint venture is built on a contract that spells out how things work.

X-functional 57

X-functional Manufacturing Government Non-Profits 57

Partners in Excellence

APRIL 4, 2013

Our customers are starved for ideas and insight. But there are hierarchies of insight, it’s critical to understand these and the impact in engaging the customer. But there are hierarchies of insight, it’s critical to understand these and the impact in engaging the customer. ” But we all know this.

X-functional 120

X-functional Manufacturing Drivers/motivators Finance 120

Search Engine Land

OCTOBER 20, 2023

stores with free wifi in X area, hotels that allow dogs in Y area, etc.), X vs. Y Even if you’re not an affiliate or product review site, “X vs. Y” content comparing products or software where you have a database of information is a good candidate for generating a page type programmatically. SUBSCRIBE See terms.

X-functional 115

X-functional Entertainment Gaming B2B 115

SaaStr

AUGUST 26, 2024

Chief Customer Officer Summit at SaaStr Annual This special collaboration between the SF Customer Success Meetup and SaaStr Annual. The Chief Customer Officer Meetup at SaaStr Annual will feature a day of invite-only content and networking for leaders and executives in Customer Success on Thursday, Sept 12th.

Networking 117

Networking GTM X-functional Finance 117

Martech

OCTOBER 20, 2022

The explosive growth happening within marketing operations can be attributed to the fact that, as a function, it is what “keeps the trains running” for marketing technology teams, according to Brinker. The Marketing Maker , located in the bottom right quadrant, is the builder of custom apps and digital experiences.

X-functional 102

X-functional Objectives and Key Results Technology Technology 102

Search Engine Land

SEPTEMBER 26, 2023

self.output_layer = Linear(d_model, vocab_size) def forward(self, x): # Convert words to vectors, as above x = self.embedding(x) # Add position information, as above x = self.positional_encoding(x) # Pass through each transformer layer # What this is : Sending our data through each floor of our multi-story building. #

X-functional 103

X-functional Networking Gaming Represent 103

Sales Hacker

MARCH 4, 2025

And it’s certainly a red thread we see with all our kind of like top performing guests is this idea of, you know, regardless of your role, you are there for one reason only to make the cust The company and your customers successful and you know, it takes wearing many different hats, um, on many different days. Um, but, uh, I love that.

GTM 75

GTM X-functional Start-ups Campaign 75

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. Why is teaming the new selling?

B2B 116

B2B GTM Objectives and Key Results Sell 116

Hubspot

DECEMBER 20, 2019

Now think about whether you've provided the functionality so your own webpages are ready for a global audience. The name for this attribute is called language tagging, and it's an SEO tag you can use to make sure search engines know what language your content is in. The tag is: rel="alternate" hreflang="x".

X-functional 101

X-functional Territory Engineering User Experience 101

SaaStr

DECEMBER 8, 2023

The Enterprises at the forefront are starting to adopt techniques around fine-tuning their models to personalize them for every single user and customer, where data doesn’t leak between customers, so it’s highly personalized for any kind of complexity and use cases. Another learning was to invest in customer success work early on.

GTM 123

GTM SQL X-functional Engineering 123

Search Engine Land

OCTOBER 28, 2022

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. We often get so bogged down in the minutia of various SEO tasks that we miss the big picture of what’s going on between the website, the search engines, the potential visitors, and the business the website represents. ” 11.

UX 124

UX X-functional Angle B2C 124

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

Retail 116

Retail X-functional Launch Non-Profits 116

Salesforce

JANUARY 22, 2024

It will affect vocations such as customer operations, marketing and sales, software engineering, and research and development. For example, high-paying roles like prompt engineer — essentially, a master of the art of crafting prompts for GPT interfaces — and AI product manager are currently trending on popular job search sites.

Healthcare 122

Healthcare X-functional Engineering Technology 122

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. And by people, I mean thinking about the best customer experience, working with various teams and learning from diverse perspectives — technical, analytical and creative. IT/engineering.

X-functional 98

X-functional Angle Government Education 98

Sales Hacker

MARCH 25, 2025

51:42 Why agentic AI makes customer relationships and long-term value even more critical. The exciting part of my job now is kind of the constant innovation around this space and then seeing all these kinds of customers and partners building these exciting solutions. Turn this into a blog post and yada, yada, yada.

GTM 69

GTM X-functional Start-ups Relationship building 69

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. What is a recommendation engine, exactly? How Recommendation Engines Benefit Sites.

UX 115

UX Technique Conversion Product 115

SalesPop

MARCH 12, 2021

You’ll be able to hang onto accounts only so long as you are innovating in a way that’s important for your customers. This accomplishment has always been applied to customer satisfaction and account management. It means the rate at which you are losing customers. The most stellar example is in the category of search engines.

Account management 98

Account management X-functional Pipeline CRM 98

Search Engine Land

OCTOBER 2, 2023

Keyboard navigation Keyboard navigation aims to ensure all page functionality is accessible via the keyboard. For example, one template for product pages and one for customer stories. While these titles are crucial for accessibility, they're equally vital in SEO as search engines use page titles for the same reason.

X-functional 128

X-functional Engineering Angle User Experience 128

SaaStr

FEBRUARY 11, 2021

Segmenting customers. Getting feature gaps filled with Product and Engineering. And you want to get to $2m in ARR in the next X months. This will ferret out how well he/she understands the true customer lifecycle. Do you work with sales engineers and sales support? Sales Tactics. How to compete. Pitch scripts.

X-functional 145

X-functional Quota Sales Up-sell 145

Hubspot

JUNE 13, 2018

Rather than twisting their customers’ arms, they need to build value, identify needs, and ultimately, serve as a trusted advisor. Customer Needs in the Major Sale. Explicit needs are specific features or functions. Practice them with smaller accounts or existing customers first. Do you have a strategy in place for X?

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

Heinz Marketing

NOVEMBER 16, 2021

You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Features/functionality: Enable data agility and extract more value from your data with Domo’s flexible, scalable architecture. ”, because I had the same thought. Google Data Studio.

B2B 122

B2B X-functional SQL UX 122

SaaStr

NOVEMBER 23, 2021

Live events are a forcing function for your entire team, not just sales, and marketing. Mark Jung, VP of Marketing for Dooly told us that “having a forcing function is one of the best things you can do as a leader and within a business. Visit your customers, wherever they are. Your prospects, your customers.

Technique 109

Technique X-functional Launch Pitch 109

Martech

NOVEMBER 15, 2023

Marketing was viewed as the “fluffy stuff,” particularly in engineering-driven corporations, mostly because it was difficult to quantify the impact marketing had on the business. To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. Control customer acquisition costs.

X-functional 106

X-functional Objectives and Key Results Technology Technology 106

ConversionXL

JULY 29, 2020

When customers have a specific product in mind, more turn to Amazon search than Google. Anyone who’s been in SEO for a while will tell you that understanding the core goal of a search engine is critical to a sustainable SEO strategy. Yes, Google and Amazon’s search functions are not the same. Yet the data backs this up.

Click Through Rate 113

Click Through Rate Objectives and Key Results Retail Engineering 113

SaaStr

FEBRUARY 25, 2020

Kathy Lord, SVP of Sage People explains how asking hard questions, embracing feedback and making personal connections with your customers can move the sales journey from prospect to champion. And when you think about that, why are you focused on creating champions isn’t just good enough to have successful customers? Here we go.

Prospecting 96

Prospecting Customers Promote X-functional 96

ConversionXL

JUNE 30, 2019

Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers. How do customers think of my company compared to competitors? Competitor X is doing Y. How do we stand out?

UX 126

UX X-functional A/B testing User Experience 126

SaaStr

APRIL 30, 2024

2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. For Owner, that meant actually saying no to a lot of customers.

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

Pointclear

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Every business needs new customers. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Business marketers spend an average of 18.6%

Prospecting 93

Prospecting X-functional Lead generation Niche 93

Search Engine Land

MARCH 15, 2023

A step up from there (at the ninja level) is creating tabs for referencing internal/external impactful updates to the business that might impact customer experience or algorithm updates related to your industry or the type of domain you’re working on. A confused engineer does not take action. More on this below.)

Product 78

Product X-functional Objectives and Key Results Engineering 78

ConversionXL

SEPTEMBER 3, 2021

But ASO, like search engine optimization, fails when worshipped like a false god. Building a sustainable customer experience that goes beyond conversion rates is key. Now, customers expect to be able to make transfers between accounts, pay other people, and alert their banks to fraud. month to unlock premium content. .

UX 121

UX X-functional A/B testing Follow-up 121