ClickFunnels

MAY 14, 2025

Imagine this: you’ve created a stunning sales funnel to attract potential customers with an irresistible offer. But when the visitors arrive, nothing happens—no sign-ups, leads, conversions, nothing—just silent scrolling before moving on to another webpage. It should encourage users to take the next step and follow the CTA.

Lead generation 130

Lead generation Promote Trust Follow-up 130

Martech

AUGUST 6, 2024

The way customers make purchases and interact with brands is changing. Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. For Aflac, the positive impressions are all connected across the customer journey.

Promote 122

Promote Trust Service Referrals 122

Salesforce

MAY 2, 2025

Promotions can make sales easier. Discounts, markdowns, and bundles can capture new customers, drive incremental sales and increase revenue in the short term. Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success.

Promote 52

Promote Price Profit margin Objectives and Key Results 52

Martech

MARCH 12, 2025

Welcome series: Your first impression matters most Your welcome series sets the stage for your entire customer relationship. Welcome emails generate 320% more revenue per email than promotional ones. This automation is activated immediately after a user submits a sign-up form or interacts meaningfully with your brand.

High impact 116

High impact Click Through Rate Non-Profits Promote 116

ClickFunnels

MAY 13, 2025

In just 3 hours, you can set up a funnel that turns clicks into customers—no technical skills required. A successful sales funnel strategy accounts for customers at all stages of the buying process, including brand awareness, interest, desire, action, and loyalty. Do I Need to Purchase Software to Build My Funnel?

E-commerce 130

E-commerce Strategize Sales Lead generation 130

Salesforce

OCTOBER 1, 2024

Some retailers may be missing out on opportunities to rev up sales through the end of October. billion on costumes, followed by $3.9 If your forecast is off, you could end up with lots of inventory to discount on November 1st, eating into your margins. What’s the scariest thing about Halloween? would spend a record $12.2

Retail 105

Retail Promote Sales Follow-up 105

Martech

OCTOBER 22, 2024

The new offering is available immediately but only to customers in the United States. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Management of products, orders, customers, pricing and promotions in one place.

Price 122

Price CRM Launch Follow-up 122

ClickFunnels

MAY 6, 2025

Sales Funnel Stages To reach that final sale, you’ll need to strategically guide the customer through multiple stages of the funnel. Giving people the option to try a product by signing up is a strategic way to get them in front of your product or service. Ultimately, you want to turn them into loyal supporters of your brand.

Growth 130

Growth Strategize Sales Contact 130

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. Then, follow up with a recording link and a quick survey to get feedback.

Appointment 125

Appointment Follow-up Contact Start-ups 125

Martech

SEPTEMBER 24, 2024

We certainly had our eye on the ball at the height of the COVID-19 pandemic and in the years immediately following. This will affect sales and revenue and hurt the downstream effect of email marketing — capturing customers’ data and using it to market to them in highly relevant and convertible ways. If not, you have work to do.

Promote 131

Promote Represent Technology Technology 131

Search Engine Land

JULY 23, 2024

Let’s break down and understand the following: What does digital marketing include? Conversion rate: The percentage of content readers who convert into leads or customers. Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. ebooks, whitepapers).

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Martech

AUGUST 13, 2024

These are quantitative evaluations that allow organizations to accurately follow the steps made toward specific objectives. Begin by evaluating your strategic objectives through the lens of data, considering the following questions: 1. Customer interaction data 2. What type of data does your organization gather? Time tracking.

Objectives and Key Results 117

Objectives and Key Results Strategize Follow-up Technology 117

Martech

JULY 29, 2024

The key elements and enhancements to this prompt are as follows: (Task) How does DAM connect to the CMS? For a jewelry brand, this could include high-resolution images of products, promotional videos, and marketing collateral. When determining whether to implement both a DAM and a CMS, organizations should consider the following: 1.

Objectives and Key Results 124

Objectives and Key Results Customer Relationship Management Technology Technology 124

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. Line those up sooner in the season.

Niche 98

Niche Retail Promote Follow-up 98

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion. Missing them means missing potential customers and revenue.

Customers 73

Customers A/B testing Trust Click Through Rate 73

Salesforce

AUGUST 29, 2024

B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. Even though you’re trying to speak more to executives and decision-makers instead of the general public, you don’t always need to take a buttoned-up approach to your social marketing.

B2B 109

B2B Legal Entertainment Follow-up 109

Martech

JULY 29, 2024

Let’s examine how rushing into an AI-driven future without fully understanding it can impact businesses, employees and customers. Up to 42% of respondents in the Savanta survey worry about AI taking their jobs, a fear supported by recent layoffs. The current success rate of AI initiatives shows this clearly.

Technology 140

Technology Technology Education Follow-up 140

Martech

MAY 19, 2025

Q: What would a truly customer-centric buyers journey in B2B look like? Creating a customer-centric buyer’s journey in B2B that minimizes friction and allows for freely available information is an excellent approach to enhancing the overall customer experience. Processing. See terms.

B2B 108

B2B Customers Education Campaign 108

Martech

SEPTEMBER 5, 2024

What is your email audience anyway but a microcosm of your customer base? Email tests give insights into your customers, which messages resonate with them, what motivates them to buy and even what turns them off. is you must set up your tests correctly. Email and testing go together like peanut butter and chocolate.

Follow-up 126

Follow-up Drivers/motivators Campaign Promote 126

Martech

JANUARY 7, 2025

email reminders, follow-ups) to nurture leads before, during, and after the event, enhancing attendee experience and engagement. You are planning a large marketing event for customers and prospects. Marketing and promotion: Develop a marketing plan to promote the event.

B2B 111

B2B Promote Follow-up Lead generation 111

ClickFunnels

MAY 20, 2025

The post How to Boost Funnel Page Performance with Pop-Ups appeared first on ClickFunnels. That little box pops up offering you a discount or a free guide. ” That’s the power of a well-timed pop-up, and it could be the missing piece in your funnel page strategy. .” Exit-Intent Pop-Ups 2.

E-commerce 130

E-commerce A/B testing Strategize Follow-up 130

Search Engine Land

AUGUST 20, 2024

Core update: Focus on authority Google’s March 2024 core update really focused on cleaning up poor content and promoting better, more valuable content. Your approach to content should, as usual, be grounded in knowledge of the customer – and, for B2B, your customer’s customer. Business email address Sign me up!

CTR 100

CTR Cross-sell Promote Presentation 100

ClickFunnels

MAY 15, 2025

If you’ve ever browsed the internet, you’ve probably come across a page that asks you to sign up for something like a free eBook, exclusive content, or a special discount code in exchange for your email address. This promotional offer could be anything from a free eBook to a discount coupon or exclusive access to content.

Campaign 130

Campaign Promote Start-ups Follow-up 130

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

ClickFunnels

NOVEMBER 15, 2021

Your first step is to get the potential customer interested in what you have to offer – that is what marketing is all about. There are two types of marketing: Inbound marketing where you use content to get your ideal customers to come to you. Building a following on social media. You get traffic immediately.

Lead generation 289

Lead generation Process Cross-sell Up-sell 289

Veloxy

JUNE 7, 2021

Email marketing might be an effective way to promote your business. In other words, if you want to make an impact, you’ve got to craft an email that stands out from everything else in your customer’s inbox. The phrase “a personal note” conveys the sense of something essential and personal instead of promotional.

Promote 300

Promote Launch Technique Sports 300

Martech

MAY 13, 2025

Most weren’t, although many became more helpful or reassuring as the pandemic wore on and we learned what our customers needed to hear from us. The “P” word is back, as in “pivot,” or deviating from the marketing plan you came up with last year that might be outdated now. Some were spectacular. Processing.

Customers 89

Customers Retail Price B2C 89

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Strategize 132

Strategize User Experience High impact Construction 132

Search Engine Land

JULY 11, 2024

They promote interactive discussions and allow for multiple perspectives and opinions within a shorter time frame. With that in mind, ask yourself: Are you looking to uncover customer pain points or preferences? You will have a culmination of quantitative and qualitative data – not to mention data ownership and customization.

Objectives and Key Results 112

Objectives and Key Results Promote Trust Presentation 112

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

X-functional 119

X-functional Territory Customer Relationship Management CRM 119

Martech

DECEMBER 6, 2024

However, they lack important context about your brand, customers, and industry that comes from experience. You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Creating your custom AI co-pilot OpenAI and Anthropic offer different approaches to creating trained AI assistants.

Angle 132

Angle Objectives and Key Results Education Strategize 132

Martech

SEPTEMBER 27, 2024

Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on Oct. It also prohibits the buying and selling of followers and views on social media. Email: Business email address Sign me up! The final rule, which was announced in August, goes beyond a prohibition on fake product reviews. Processing.

Commission 125

Commission Legal Gaming Represent 125

Martech

JULY 24, 2024

Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. When creating a customized experience for sports fans, make sure to tie it back to your brand.

Sports 122

Sports Gambling Entertainment Hospitality 122

ClickFunnels

JULY 28, 2021

You also need to figure out how to get the attention of your dream customers. Okay, so before you start promoting your online business, you need to understand this: In general, people don’t buy products the first time they hear about them, they need to learn more about the company before they feel confident enough to make the purchase.

Niche 246

Niche Promote Pitch Follow-up 246

Martech

AUGUST 19, 2024

1:many ABM strategy The 1:many strategy automates the targeting process across a broader set of accounts (100s or even 1,000s of accounts), leveraging data and technology to deliver customized advertisements to numerous decision-makers in real time. Here’s how to effectively identify and select these key accounts.

B2B 122

B2B Objectives and Key Results Campaign Contact 122

SaaStr

JANUARY 8, 2025

Naturally, their first customer was DoorDash and the quickly captured 95% of the gig economy market in their early days. When Lindsey joined, she inherited an already built-out self-serve/PLG model for small businesses and a mid-market and enterprise sales, customer success, and post-sales team.

Objectives and Key Results 117

Objectives and Key Results Growth Engineering Quota 117

ClickFunnels

SEPTEMBER 28, 2021

The agile approach to marketing involves coming up with a marketing idea, creating a minimum viable campaign, and then observing how your ideal customers react. They might be your ideal customer who would have eventually bought everything that you have to offer…. You offer the customer a more expensive and more valuable product.

Campaign 256

Campaign Product Niche Promote 256