Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. Everybody has one of these customer journey maps,” Hannigan said.

Customers 130

Customers Hospitality Repeat business Clients 130

Sales Hacker

NOVEMBER 1, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Founder-led customer success, including lessons for founders.

Product 101

Product Growth GTM Hospitality 101

SaaStr

JULY 15, 2024

The product, the customers, and the GTM were completely different. Customers never logged into the backend application. Is it: Customers Technology Go to market For example, some companies start in healthcare to build an EHR. You enter the market and discover nobody is looking to buy a new EHR.

GTM 102

GTM SQL Hospitality Healthcare 102

Martech

DECEMBER 26, 2023

To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. Distributors are assigned a team to help them develop an annual marketing plan and get the most out of the programs, using the Partner Central website.

B2B 113

B2B Cross-sell Hospitality Healthcare 113

Sales Hacker

AUGUST 5, 2019

Megan spent over a decade building and managing customer and revenue generation teams for leading technology companies, so when it comes to understanding how companies can structure their organization around the customer, she’s leading the pack. Building a Customer Success Strategy. Building a Customer Success Strategy [16:06].

Customers 63

Customers Account management X-functional Hospitality 63

Sales Hacker

APRIL 12, 2022

In this episode, we’ve got Auseh Britt , a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of Growth Marketing at Terminus. Keys to successful growth marketing [11:35].

Pipeline 107

Pipeline Transportation Hospitality B2B 107

Highspot

MARCH 6, 2020

As I work with many of our customers, there has been a strong and consistent theme — they are realizing that enablement is a much broader and more strategic function than they thought. First Challenge: Land Your Go-To-Market Strategy in the Field. And as they do, they are consistently facing two key challenges. Not even close.

Hospitality 82

Hospitality Strategize Up-sell Quota 82

Hubspot

APRIL 22, 2018

Collecting demographic information is a great place to begin drafting your personas because it's easy to obtain and starts to paint a clearer, more personal picture of your customer. If you're going to market and sell to these personas, you need to understand how they consume information. Are they married? Where do they live?

Education 101

Education Hospitality Networking B2C 101

Hubspot

APRIL 12, 2019

Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe, Founder & CEO, Storified Hospitality Group. Your brand is a story unfolding across all customer touch points.” — Jonah Sachs, Author. Storytelling Marketing Quotes.

Hospitality 101

Hospitality Campaign Drivers/motivators Promote 101

SaaStr

AUGUST 5, 2019

Rajesh is going to walk you through the key elements of winning the long game in SaaS – how to win customers, how to create long-term relationships, and how to avoid churn. He will also provide insights on the differences between commercial and enterprise customers and the key metrics to keep an eye on as you grow your business.

Gaming 79

Gaming Customers Construction Contract 79

Heinz Marketing

JULY 5, 2021

And so if you provide a one size fits all, it’s going to be too intimidating for some people, too basic for others. Talk about why that’s so important to have that sort of customized approach. Or even, we would hear it from hospitality companies. So how can you understand where those employees are at?

Pipeline 122

Pipeline Start-ups Sales Go To Market 122

Cience

APRIL 27, 2020

But they can introduce hospitals to systems that can help save lives by generating full health histories for every patient. Many hospitals wouldn’t know about this game-changing tech without good old-fashioned outbound. Nearly all B2B marketers use email to distribute content ( 93% to be exact ).

Hospitality 66

Hospitality Angle Contract Appointment 66

SaaStr

AUGUST 26, 2020

Sheltering-in-place is just the most obvious impact; how people interact with each other, when and if customers buy, whether the rebound is a V-shape or a W-shape or a loop-de-loop, there’s definitely a lot of change in today’s world, and that’s the only thing that we know for certain. Have those ready.

Pitch 125

Pitch Finance Start-ups Product 125

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. What are the benefits this product brings to customers? User manual.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

SEPTEMBER 13, 2020

Another collection of their customers actually turned their kitchens into service offerings. Then they found somewhere in like year 2014 and ’15 that they could layer in something like payments as an additional way to monetize their customer base. Everyone is trying to figure out the go-to-market learning curve.

Non-Profits 92

Non-Profits Strategize Trust Growth 92

SaaStr

JUNE 16, 2020

Adnan Chaudhry, SVP of Sales at Salesforce then provides actionable takeaways on how to refocus your sales teams, engage with customers, adjust your sales comp, and how you can properly forecast in today’s new landscape. There we go. So everyone is adjusting their go to market strategy. Adnan Chaudhry: Thanks, Matt.

GTM 82

GTM Pipeline Healthcare Sales 82

SaaStr

JULY 17, 2020

But that’s more the exception than the rull of the go to market for many companies. The idea of a weekend trip from New York, people live in New York, a weekend trip to London probably that’s not going to happen for a very long time. Nobody can go shop in Main Street America. I already see this.

E-commerce 92

E-commerce Retail Real Estate X-functional 92

Sales Hacker

JUNE 9, 2020

Sales leaders must shift their focus to empowering talent, strengthening customer relationships, and acquiring new opportunities in order to survive and thrive in this environment. Go to sales.linkedin.com to try it out for yourself. This was the first time that I was really focused on the SMB market and had a great experience there.

Finance 101

Finance X-functional Pipeline Territory 101

SaaStr

AUGUST 8, 2019

They currently work with 80,000 doctors growing at 3,000 per month, 1700 hospitals, 35 million strong patient community, 900 employees. Agnes Bazin: Our mission overall is really to create the tools for hospitals and practice of the future, and on the patient side it’s to smooth patient access and the overall experience for patients.

Appointment 49

Appointment Hospitality Sales Inside sales 49

SaaStr

AUGUST 8, 2019

They currently work with 80,000 doctors growing at 3,000 per month, 1700 hospitals, 35 million strong patient community, 900 employees. Agnes Bazin: Our mission overall is really to create the tools for hospitals and practice of the future, and on the patient side it’s to smooth patient access and the overall experience for patients.

Appointment 44

Appointment Sales Hospitality Inside sales 44

Sales Hacker

AUGUST 9, 2022

Commit to accurate sales forecasting, replace manual process with real time guidance and unlock actionable customer intelligence that guides you and your team to win. The first and only engagement and intelligence platform built by revenue innovators for revenue innovators. This episode of the Sales Hacker Podcast is sponsored by Pavilion.

Retail 101

Retail Hospitality Growth Sports 101

SaaStr

DECEMBER 12, 2020

406: Kate Taylor is Head of Customer Experience at Notion, one of the fastest-growing startups of the last 5 years with over $68M in funding from some of the best in the business including Index, Daniel Gross, Elad Gil, Lachy Groom, Josh Kopelman and Aydin Senkut to name a few. How cool is that? Harry Stebbings: That is so kind.

Customers 81

Customers Start-ups Strategize Growth 81

SaaStr

JULY 15, 2020

But that’s more the exception than the role of the go to market for many companies. The idea of a weekend trip from New York, people live in New York, a weekend trip to London probably that’s not going to happen for a very long time. Nobody can go shop in main street America. I already see this.

X-functional 77

X-functional E-commerce Retail Growth 77

SaaStr

MAY 27, 2020

So you might have some companies that are in travel or transportation or hospitality that have literally called you and say, I can’t pay my bills. But for the most part, people haven’t seen it across their entire customer base. As one of my mentors used to say, in a strong market, even turkeys can fly.

Finance 106

Finance Government Price Contract 106

SaaStr

AUGUST 12, 2020

361: Lara Caimi is the Chief Customer and Partner Officer @ ServiceNow, the company that allows you the power to make work, work better. How does Lara advise founders on when to hire their Chief Customer Officer? * How does Lara approach the right way to address enterprise customer communications?

Customers 102

Customers Strategize Start-ups Promote 102

SaaStr

AUGUST 19, 2020

In a B2B context, you can imagine overlaying the concept of go-to-market fit which really outlines your approach and your playbook at every step of the way from awareness to evaluation, purchase, and then pricing and renewals. You have to actually go and talk to your customers. So that’s one example of many.

E-commerce 117

E-commerce Price Start-ups Gaming 117