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AI-powered martech releases and news: Jan. 18

Martech

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. Formless jas customizable templates, multilingual support and easy integration.

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Google Discover optimization: A complete guide

Search Engine Land

This article serves as a comprehensive guide to optimizing content for Google Discover – how the feature works, the importance of optimization and actionable strategies to improve the chances of your content being featured. It displays news stories, videos and images tailored to each user’s interests and online behavior.

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Marketo’s July releases: A manager’s guide

Martech

Complicated Smart Campaigns with several filters, triggers, flow steps, and/or constraints may yield an image that’s too long. To compensate, visualizations can be exported as high-resolution PNG files, which let viewers zoom in on sections of the image. Why we care. Engagement Map became available on Aug. Get MarTech!

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9 SEO tactics for the holiday period

Search Engine Land

Below are nine ways to optimize your website for the holidays and make the most of this high-traffic period. Things like gift guides are always popular, but if you are working on a website that isn’t product-based, there are still plenty of opportunities. Update product descriptions and titles and, if possible, images.

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7 Landing Page Examples & User Journey Breakdowns to Swipe for Inspiration

ConversionXL

Image source. Tactics such as A/B testing are crucial for evaluating the efficacy of your landing pages, but won’t move the needle unless you understand what contributes to a high converting landing page. Image source. The top of the page is set up to deliberately guide the visitor to the flashing blue dot on the left side.

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Facebook Ad Strategy for Ecommerce: A Complete Guide

ConversionXL

In this article, you’ll learn how to use customer insights and competitive analysis to develop a powerful Facebook ad strategy for your ecommerce that engages, converts, and drives revenue growth. Leverage Lookalike audiences to reach new customers 2. Win competitor’s customers with intent-based targeting Conclusion.

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10 Steps To Get Your Product Adoption-Ready

Salesforce

Today, the software-as-a-service market is growing at an unprecedented rate, with plenty of solutions available to improve the customer experience. Our competitive product was crushed under the pressure of a high churn rate.”. How do you make sure your product is designed for customers to easily use? Customer onboarding.

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