Martech

APRIL 17, 2024

Gmail and Yahoo sending requirements to know like the back of your hand. How to buy time to comply and keep your most valuable customers engaged. Common email mistakes that increase spam rates There are four major categories of common mistakes: Poor CRM/data hygiene. Advanced techniques to reduce spam.

Technique 93

Technique Campaign CRM Gaming 93

Salesforce

DECEMBER 6, 2023

As AI intensifies the need for trusted data, many businesses are rushing to fortify their data foundations. In fact, 86% of analytics and IT leaders agree that AI’s outputs are only as good as its data inputs. To get the most out of data for small businesses, it needs to be “clean.”

CRM 59

CRM Contact Customer Relationship Management Relationship Management 59

Martech

MAY 23, 2023

A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. The post Leverage first-party data for a winning CRM strategy appeared first on MarTech.

CRM 87

CRM Presentation Customer Relationship Management Relationship Management 87

Veloxy

MAY 4, 2021

Many companies have been using this and many other sales acceleration techniques to move customers through the sales cycle and reach a purchase decision. In this post, we look at the benefits of email tracking and how it can accelerate sales. We’ll also check out the top 5 tools that your sales team needs to be acquainted with.

CRM 279

CRM Technique Follow-up Sales 279

Salesforce

DECEMBER 5, 2023

And now AI is in the public domain and in your industry. AI isn’t news to you or your IT team. But are you prepared to build AI apps that your business is asking for or are your teams’ hands tied with systems integrations? Do your developers have the skills to build AI and generative AI apps? Watch & learn 1.

Healthcare 122

Healthcare CRM Engineering Start-ups 122

Martech

MARCH 23, 2022

Lately, there has been a fair number of headlines advocating for cleaner CRM data. It’s true that more flawless CRM data leads to successful personalization marketing. And while most would agree on why you should clean your CRM data, there are divergent views on the how.

CRM 82

CRM E-commerce Drivers/motivators Retail 82

Martech

AUGUST 8, 2023

What’s gone relatively undiscussed is how this technology could be used beyond content generation to expand the growth potential of email and CRM-based marketing. In March, Salesforce announced its foray into generative AI for CRM, Einstein GPT. That’s not for lack of technology. Sounds good, right? But pump the brakes.

CRM 89

CRM Technology Technology Start-ups 89

Sales Hacker

FEBRUARY 15, 2024

Your sales team doesn’t have time for efficiency blockers in a competitive, fast-paced market. Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Stale data and lack of differentiation could be two major culprits.

Prospecting 90

Prospecting Contact CRM Campaign 90

Salesforce

APRIL 10, 2024

The world of data and artificial intelligence (AI) is constantly evolving, making it challenging for organizations to keep up, or even get started. But, having a skilled team is only part of the equation; it’s also about having the right data in place to use it efficiently. Good AI needs good data. So, where do you start?

CRM 59

CRM Represent Trust Retail 59

Salesforce

JANUARY 30, 2024

When forecasting your company’s financial future, the right calculations can make the difference between on-target projections and missed opportunities. You might think you know when your sales are up or down (and how that affects the bottom line), but are you using the right formula?

CRM 114

CRM B2C Commission Sales 114

Lead Fuze

SEPTEMBER 2, 2023

Whether you’re a seasoned sales professional or an emerging entrepreneur, understanding the best way to track sales leads is critical for your business success. With countless businesses vying for consumer attention, how can you ensure that your lead tracking strategies stand out? How do I organize sales leads in Excel?

CRM 52

CRM Sales Contact Lead generation 52

Lead Fuze

OCTOBER 4, 2023

This is where artificial intelligence meets your sales process, taking over tedious tasks such as data entry and analyzing customer behavior while freeing up time for your team. How to use AI for sales prospecting? Imagine being able to anticipate when your customer will need your product or service next.

Lead generation 52

Lead generation Pipeline Cold Call CRM 52

Hubspot

DECEMBER 16, 2020

What pops into your head when I say the words data hygiene ? Do you picture cleaning your hard drive with a soapy sponge? Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Without accurate information that you obtain legally about real consumers, your data is meaningless.

CRM 98

CRM Represent Legal Contact 98

Search Engine Land

DECEMBER 21, 2023

Strengthening the technical foundation of your platform to improve discovery and experience is critical. Read on to discover seven key trends that should influence your roadmap in 2024, as well as three must-haves for success. Your content should help searchers achieve goals or complete tasks. Web stories. Visual optimization.

Real Estate 129

Real Estate UX Customer Relationship Management Relationship Management 129

Martech

JANUARY 26, 2023

They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. After you’ve determined if your company needs one , it’s time to select a vendor and schedule demos. How do you clean your numbers? How intuitive is the platform user interface?

Contract 111

Contract Price CRM Quota 111

Veloxy

MARCH 5, 2024

When it comes to choosing an email service, you’re likely wondering about the “Outlook vs Gmail” debate and which will best meet your needs. How do you choose? Outlook’s extensive customization options cater to users who crave personalization. Depends on what you value more – a simpler interface or extensive customization.

Service 130

Service User Experience Price Transportation 130

Martech

DECEMBER 29, 2021

In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy. In 2022, the deep analytical dive will occur before those messages go out.

Retail 124

Retail Trust Service Technology 124

Martech

JUNE 10, 2022

Enterprise-level HubSpot customers have enjoyed using Playbooks, call transcription and call coaching features, and now Professional-level HubSpot users can benefit from these powerful tools. At the same time, Enterprise users can create a set of custom answer options or save answers to a property.

Customers 84

Customers CRM Campaign Meeting 84

Adaptive Business Services

MARCH 22, 2023

I’ve had the privilege of assisting many many companies with their Nimble CRM implementations. Some were just getting started while a large percentage of others had actually been using Nimble CRM for some time and they were finally tired of “flopping around”. Are you thinking about integrating your CRM with other applications?

CRM 62

CRM Consult Promote Business Services 62

Adaptive Business Services

MARCH 22, 2023

I’ve had the privilege of assisting many many companies with their Nimble CRM implementations. Some were just getting started while a large percentage of others had actually been using Nimble CRM for some time and they were finally tired of “flopping around”. Are you thinking about integrating your CRM with other applications?

CRM 62

CRM Consult Promote Business Services 62

Spiro Technologies

JULY 14, 2023

There are a lot of reasons why it might not feel like the right time to take on a major cross-departmental project such as implementing a new CRM. Chief among them is the common misconception that manufacturers and distributors need to have their ERP in perfect order before implementing a CRM. Nor should they.

CRM 52

CRM Manufacturing Represent Service 52

Heinz Marketing

SEPTEMBER 9, 2021

Marketing automation is all about using software to automate activities which allows your teams more time to focus on strategy and the leads showing real promise. Automation can be used for repetitive tasks such as email marketing or social media posting but also to provide a more personalized experience for prospects and customers.

B2B 130

B2B Objectives and Key Results CRM Campaign 130

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. The ability to create internal and customer-facing fields integrated into landing pages and websites transformed digital engagement.

Government 107

Government Contact CRM Gaming 107

Hubspot

JULY 10, 2020

Also called marketing ops or MOps, marketing operations is how a marketing team is run. It's the processes, technology, data, and people that power a marketing strategy. Of these key pillars of marketing operations, data sounds like the most abstract one. But getting the data right in your marketing ops is crucial.

CRM 100

CRM Contact Campaign Lead generation 100

Search Engine Land

AUGUST 22, 2023

Focusing on high-quality leads in your PPC campaigns increases your return on investment for your marketing dollars. Additionally, improving lead quality allows salespeople to focus on more promising opportunities, streamline their sales process, and cultivate a loyal customer base.

Campaign 94

Campaign Click Through Rate Price Conversion 94

Miller Heiman Group

NOVEMBER 3, 2020

With rapidly shifting buyer expectations, sales teams and leaders have an unprecedented challenge to provide insight and value to customer in a strategic way. Artificial intelligence helps modern sales teams better understand customer needs and sell more effectively. Pair Artificial Intelligence with Your CRM.

CRM 90

CRM Technology Technology Strategize 90

Search Engine Land

MAY 4, 2023

Especially if you aren’t the cheapest option, or worse, your website is less than ideal to encourage a purchase. If you’re selling an in-demand good or service, have an amazing website, and are at the lowest price point among your competitors, stop reading. To segregate customers, set a parameter of duration (i.e.,

Campaign 99

Campaign CRM Angle Healthcare 99

Martech

JULY 21, 2023

The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Here we take a deeper dive into Content Assistant and explain how to get the most out of ChatSpot. So how might you use HubSpot’s Content Assistant?

Niche 92

Niche CRM Contact Sales 92

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. They’re useful, and we use the return data in our email program, customer profiles and product development B. How could we do a better job with these familiar emails? Why am I asking?

Profit margin 121

Profit margin Contact Campaign Service 121

Martech

MARCH 9, 2022

That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Also, make sure that all potential internal users are on the demo call, and pay attention to the following: How easy is the platform to use?

Contract 86

Contract Price CRM Quota 86

Spiro Technologies

JUNE 14, 2023

Effectively managing customer relationships and sales processes is a challenge for many manufacturers and distributors. Some ERPs may claim to have customer relationship management (CRM) capability, but a standalone CRM is much better at helping you manage and maintain relationships with your customers.

CRM 52

CRM Customer Relationship Management Relationship Management Manufacturing 52

Martech

FEBRUARY 12, 2024

On that list were two challenges that she was very familiar with — data quality and organizational silos. Look for your Tweeners Having recently attended a conference where she heard data guru Tom Redman talk about “People and Data,” his latest book, she turned to its pages for inspiration.

Lead generation 101

Lead generation A/B testing Government Customer Relationship Management 101

Cience

NOVEMBER 9, 2020

Data is the oil for a business engine. While some companies still manage to store all the customer data in spreadsheets, it’s far more common to use a CRM – Customer Relationship Management software. If it’s not, it’s time to consider changing your CRM. Yes, CRM migration can be daunting.

CRM 64

CRM Customer Relationship Management Relationship Management Cold Call 64

Martech

APRIL 25, 2023

That’s fitting, given how it is changing the scope of work in many industries. But how exactly can AI improve the marketing ops talent problem? You can’t go anywhere these days without encountering a hyped conversation about AI. However, as martech evolves, marketing teams scramble to keep pace.

Strategize 91

Strategize Strategic planning Entertainment CRM 91

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. When building your strategy, you’ll need to set sales activities goals and track how your team measures up. When building your strategy, you’ll need to set sales activities goals and track how your team measures up.

Objectives and Key Results 85

Objectives and Key Results CRM Pipeline Sales 85

The 5% Institute

JANUARY 12, 2023

Unlocking the potential of sales assets can have a major impact on your business revenue. 5 x Amazing Sales Assets To Skyrocket Your Business Growth. An important way to get the most out of your sales assets is to have an efficient automation process in place. Sales Asset #1 – Develop Efficient Sales Automation Processes.

Growth 52

Growth X-functional Customer Relationship Management CRM 52

Search Engine Land

SEPTEMBER 12, 2023

But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you. Years of collecting data on people’s browsing and purchasing behavior has allowed Google to create a campaign that’s tailored to individual searches. Let me give you an example. That includes: Text.

Campaign 142

Campaign Retail Lead generation Pharmaceutical 142