Martech

OCTOBER 31, 2024

Over the years, Tricolor (where I serve as the company’s Chief Strategy Officer) has successfully used AI and machine learning to enhance multiple business operations, including supply chain management, marketing, underwriting and customer support. These are good credit risk customers; they simply present in different ways.

Objectives and Key Results 133

Objectives and Key Results Retail Finance Launch 133

Martech

AUGUST 12, 2024

I was completely sucked into the vision of typing in a simple request and Gemini or MS Copilot creating a meeting summary, action plan, and a visually compelling presentation all with the click of a button. When I’m using generative AI for research work, I’ve found that I get the best results by using multiple products simultaneously.

Meeting 135

Meeting Objectives and Key Results Sports Follow-up 135

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget.

Objectives and Key Results 125

Objectives and Key Results Technology Technology High impact 125

Search Engine Land

SEPTEMBER 11, 2024

This results in missed opportunities for better search rankings and increased organic traffic. Learn how to craft recommendations that clients eagerly implement, leading to tangible improvements in search performance and bottom-line results. Solving one or two major issues usually drives the most significant results.

High impact 106

High impact Objectives and Key Results Clients Education 106

Search Engine Land

JULY 29, 2024

Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Force Management

OCTOBER 13, 2022

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Getting customer-focused is an organization-wide initiative that requires alignment of strategy, messaging, content and seller skills.

Customers 146

Customers Objectives and Key Results Drivers/motivators Pipeline 146

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. How is GEO similar to SEO?

Engineering 112

Engineering Objectives and Key Results User Experience Trust 112

Martech

DECEMBER 18, 2024

The increasing use of generative AI has created a data surge that presents a double-edged sword. Durraze explains that these systems can help in two key areas: Identifying patterns at scale AI can uncover non-linear relationships and trends hidden within massive datasets. Whats driving customer churn? trillion USB sticks.

Objectives and Key Results 104

Objectives and Key Results CRM Drivers/motivators Campaign 104

Force Management

OCTOBER 8, 2020

Read the original article to learn more about why our process equips our customers to achieve lasting results. We’re supporting customers right now in implementing their strategic initiatives virtually to ensure their sales organization can execute on new revenue goals and benchmarks. Read it here.

Objectives and Key Results 148

Objectives and Key Results Launch Strategize Sales 148

Martech

NOVEMBER 8, 2024

It can help address three key challenges: Data tied to your business: If properly recorded, your CRM tracks all interactions with your business — whether won, lost or disqualified — making it easy to identify trends and patterns. You can also audit who’s visiting your blog versus your key pages, thus gathering a wealth of information.

B2B 126

B2B Objectives and Key Results Cross-sell B2C 126

Partners in Excellence

DECEMBER 10, 2024

And the data shows this, declining results across virtually every metric we see. We give them the scripts, the talking points, the checklists; all to help them in engaging customers. We provide endless engagement data about our customers. The way we make up for the gaps is with a volume/velocity approach.

Objectives and Key Results 117

Objectives and Key Results Objection handling High impact Conversion 117

Veloxy

JUNE 21, 2021

Handling Cold Call Objections. While you will inevitably stray from your script to personalize your pitch for each customer, having a script gives you the structure and guidance that will propel you to success. The key to the best cold calling scripts is a proper structure. Structure Your Cold Calling Scripts. Introduction.

Cold Call 298

Cold Call Objectives and Key Results Pitch Follow-up 298

Veloxy

JUNE 15, 2023

Short Summary Outside sales is a process that involves traveling to meet potential customers and build relationships. Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Technique 264

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine?

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Revamp Marketing Plans : Develop new campaigns focusing on innovation and customer engagement. Failure to meet the demand can result in lost opportunities.

Objectives and Key Results 106

Objectives and Key Results Launch Campaign Growth 106

Search Engine Land

JULY 25, 2024

But if you fail to support brands or examine how your core customers’ needs evolve, you will likely jeopardize your medium to longer-term performance. As a result, organizations look to maintain their advertising/marketing effectiveness without increasing spend. Retention of the existing customer base should be prioritized.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

STAR Results

JUNE 3, 2020

Even though we are still social distancing and face to face selling may not resume until 2021, you are still responsible for sales results. Sales managers are the key to driving sales performance. As a result, they have had to adapt their messaging. … Focus on the present. … Find humor in bad situations.

Closing 247

Closing Objectives and Key Results Sales Follow-up 247

The 5% Institute

MAY 18, 2021

Making a great first impression in your sales conversations is key, and in this article, we’ll look at ten sales questions to ask customers to help you with this. Although there are various questions to ask a customer; we’ll be looking at it with the following structure: Rapport. Objection handling. Qualification.

Objection handling 140

Objection handling Objectives and Key Results Customers Sales 140

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. Alignment with business goals : Regular performance checks allow you to ensure that your PPC efforts remain aligned with your overall business objectives. The market conditions. The client’s website.

CTR 96

CTR Objectives and Key Results Click Through Rate Campaign 96

Miller Heiman Group

SEPTEMBER 3, 2020

Now is the time when organizations need problem-solvers who can help them overcome unforeseen challenges, putting sellers in a position to engage with customers on a deeper level than ever before. As a result, the gap between buyers and sellers is widening, launching a cycle we call the buyer apathy loop. Implication. Need-Payoff.

Customers 154

Customers Objectives and Key Results Technique Represent 154

Heinz Marketing

NOVEMBER 30, 2021

To truly answer this question, many adept B2B marketers know they must avoid a ‘ lazy ICP’ and know the value in developing a robust ideal customer profile. . Your ideal customer profile definition should not only be clear and commonly agreed upon across your teams, but should also be objective and anchored in customer data. .

Customers 122

Customers Objectives and Key Results Cross-sell CRM 122

Veloxy

FEBRUARY 12, 2025

The results get even better with a 5X increase by the second month. Our customers tell me how our 360 degree customer view eliminates the need to switch between different platforms. The automated activity capture for emails and events creates a single source of truth for all customer interactions. See our case study here.

Product 130

Product CRM Price Objectives and Key Results 130

Veloxy

NOVEMBER 15, 2022

However, just 17% of marketers have mature ABM strategies in place, thus presenting your business with a wonderful opportunity to gain an advantage over the competition. This guide to account based selling for beginners will answer all of your key questions, such as: What is account based selling? The results?

Sell 246

Sell Objectives and Key Results SQL B2B 246

Martech

JULY 1, 2025

But even in this cross-functional world, many teams struggle with internal silos — departments or individuals operating in isolation, hindering efficiency, consistency and results. Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success.

Objectives and Key Results 93

Objectives and Key Results Government Campaign SQL 93

Sales Hacker

DECEMBER 20, 2021

As a result, much of the evaluation, investment, and rollout of virtual training technology in 2020 was rushed, limited in scope, and poorly planned. It’s still “sink or swim” in the age of customer experiences. And for 90% of customers, businesses are failing at onboarding. How to maximize customer training investment.

Objectives and Key Results 120

Objectives and Key Results Customers Technology Technology 120

Partners in Excellence

JANUARY 16, 2025

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. As a result, it seems everything is “coaching.”

Objectives and Key Results 124

Objectives and Key Results Objection handling GTM Pipeline 124

Veloxy

FEBRUARY 13, 2023

Did you know that asking questions makes it more likely for customers to approve of you? They allow salespeople such as yourself to better understand the customer’s needs, goals, and challenges. This is why open ended questions are great for gathering information and understanding the needs, wants, and pain points of a customer.

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Lead Fuze

JULY 25, 2021

9 Overcoming Sales Objections Strategies for Getting Your New Product Launch Marketing Plan on Track. Even when they do, overcoming sales objections needs to be your next goal. Overcoming sales objections of all of those leads is possibly the biggest differentiator between those who succeed and those who don’t.

Objectives and Key Results 105

Objectives and Key Results Sales Up-sell Start-ups 105

Martech

SEPTEMBER 17, 2024

We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies. Set up alerts for key metrics to ensure you are immediately informed of significant changes. Use dashboards and analytics tools to get up-to-the-minute performance data.

Objectives and Key Results 65

Objectives and Key Results Click Through Rate Campaign Drivers/motivators 65

Veloxy

JANUARY 2, 2024

They’ll have the insight, know-how, and charisma to present your products and services as the only logical option to prospects. Set and Track Sales Objectives Setting goals is essential for your company to consistently achieve growth targets in sales. This is why you should invest in sales training.

Product 246

Product Territory Objectives and Key Results Sales 246

Martech

SEPTEMBER 28, 2021

“Try to think of ABM from the perspective of all the marketing elements that you are using,” said Pam Didner, founder of agency Relentless Pursuit, in her presentation at our most recent MarTech conference. If you want to create campaigns, you can think about some creative ideas for your salespeople to engage with key accounts.”.

Campaign 109

Campaign Objectives and Key Results Customers B2B 109

Veloxy

JUNE 4, 2024

Lack of productivity can result in lost sales, poor customer relations, and inability to complete everyday tasks. However, you don’t see the results you’re expecting. It also includes how well the Salesforce admin and dev teams have customized and configured it to fit your needs.

Objectives and Key Results 245

Objectives and Key Results User Experience Contact Trust 245

Hubspot

JANUARY 8, 2025

In his book, he explores how gap selling has the potential to: Generate more leads Increase customer conversion rates Minimize sales cycles Maximize the average deal size Despite what you might be thinking, gap selling doesnt involve a whole lot of strong-arming prospects or dazzling them with fancy features to achieve these results.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79

Hubspot

JUNE 16, 2025

The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” Marcus Standish , business development lead at Professional Services Automation platform at Scoro , explains, “If a candidate has worked in an entrepreneurial environment, customer success, or account management, that’s a plus.”

Objectives and Key Results 49

Objectives and Key Results Pitch Sales Follow-up 49

Martech

APRIL 30, 2024

However, using a modern data stack for your customer data won’t realize the value you are expecting if you’re not taking a modern approach to using your customer data. Customer 360’ is misguided Everyone says it and seems to want it. Customer 360 is a nice aspiration, but it is an irresponsible pursuit.

Objectives and Key Results 110

Objectives and Key Results Customers Transportation Construction 110

Martech

JUNE 24, 2025

Gartner, in its February 2025 GenAI research, aptly dubs these “goal-based agents” – digital strategists relentlessly pursuing specific objectives. Agentic search: Ending the tyranny of metadata For years, metadata was the ruling force of DAM, the key to unlocking images, videos and audio. The result?

Objectives and Key Results 119

Objectives and Key Results Government Consult Strategize 119

Search Engine Land

FEBRUARY 19, 2024

Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience. As you think about digital transformation, consider integrating various disjointed systems to centralize customer data as your golden currency.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111