Martech

OCTOBER 17, 2024

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” If we told customers how much data we actually collect on them, they would probably be angry, feel betrayed and lose some trust in us. They’ll freak out, won’t they?

Trust 125

Trust Customers Real Estate Technology 125

Sales Pop!

NOVEMBER 22, 2021

One thing you don’t want to overlook is coming up with customer retention strategies. Here are six things you do to ensure your customers keep returning. Provide Quality Customer Service. Don’t underestimate how delivery experience can impact customers. Allow Customers to Choose Specific Delivery Times.

Customers 217

Customers Drivers/motivators Price Represent 217

Martech

SEPTEMBER 13, 2024

Agentforce is “the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success ,” Salesforce CEO Marc Benioff said during the press conference. Service Agent replaces chatbots in handling customer service and replaces chatbots.

Launch 116

Launch Pitch Represent B2B 116

PandaDoc

MAY 12, 2025

Every brand knows that pricing plays a major factor in purchasing decisions. Price is one of the most visible parts of any offer, and getting it wrong can cost more than just a few sales. A poor pricing strategy erodes trust, damages positioning, and undermines long-term brand growth. So, whats actually going on?

Price 52

Price A/B testing Non-Profits Legal 52

Salesforce

JANUARY 7, 2025

The world of customer service, or customer experience (CX), is changing fast. As customers expect faster, more personal, and helpful service, businesses must invest in AI education to empower their teams with the skills and knowledge to harness this technology effectively.

Education 97

Education Customers Price Service 97

PandaDoc

MAY 2, 2025

Your pricing and quoting strategy. Pricing isnt just a number you stick on a product or service. The structure and logic behind your pricing can nudge buyers toward larger deals, reinforce your value, and streamline the path to yes. Its a simple psychological lever: customers are motivated by value.

Price 52

Price Drivers/motivators Legal Strategize 52

Iannarino

JULY 16, 2021

Win customers away from your competition. Maybe it’s service. Let’s say that out of twenty contests, your competition won four deals where the primary compelling reason to change was service. The last thing on earth you should believe is that you only lost to a competitor because they had a lower price.

Price 345

Price Gaming CRM Clients 345

Salesforce

MAY 2, 2025

Discounts, markdowns, and bundles can capture new customers, drive incremental sales and increase revenue in the short term. Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success.

Promote 52

Promote Price Profit margin Objectives and Key Results 52

Sales Pop!

AUGUST 8, 2022

Cannabis customers come in all shapes and sizes. However, regardless of their reasons for using cannabis, all customers expect a positive experience when patronizing a dispensary or online store. With that in mind, here are a few steps to create an unbeatable customer experience in your dispensary. Customer Support.

Customers 237

Customers Education Niche Price 237

Sales Gravy

FEBRUARY 4, 2025

Ask Jeb: How to Sell When Your Customer Has to Sell First Welcome to another Ask Jeb segment on the Sales Gravy Podcast! Zack faces a unique challenge that may sound specific at first but is more common than you think: he can only close a deal if his customer closes a deal of their own first. Real rapport fosters loyalty.

Sell 78

Sell Customers Contract Construction 78

Salesforce

NOVEMBER 19, 2024

But the competition is fierce, and you’re not sure how to attract customers. Enter competitive pricing. There are cases in which a business brings an entirely new product or service to the marketplace and is able to set prices as high as customers will tolerate. Learn how Revenue Cloud can help.

Price 52

Price Profit margin Territory Cross-sell 52

Martech

JULY 25, 2024

Loss aversion Highlight what customers stand to lose if they don’t act. Customer reviews, testimonials and user-generated content showcase real experiences, helping potential customers feel more confident in their choices. Anchoring Presenting a higher-priced option first can make subsequent options seem more affordable.

Drivers/motivators 126

Drivers/motivators Technique Price Trust 126

Martech

SEPTEMBER 26, 2024

So long Customer 360 and Data Cloud, hope you enjoyed your time in the spotlight.) Things like creating reports out of regularly arriving or being shopping assistants, price optimization, consumer-facing chatbots and customer service. But increased efficiency alone won’t ever justify AI’s price.

Price 129

Price Networking Start-ups Technology 129

Martech

OCTOBER 22, 2024

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low code setup for branded storefronts and tools to manage products and prices. Why we care. A closer look. Processing.

Price 117

Price CRM Launch Follow-up 117

Salesforce

SEPTEMBER 16, 2024

But how you charge for your products and services is just as important. With usage-based pricing, you actually do get exactly what you pay for. What you’ll learn: What is usage-based pricing? Connect every touchpoint What is usage-based pricing? Connect every touchpoint What is usage-based pricing?

Price 52

Price Electricity E-commerce Finance 52

Salesforce

OCTOBER 15, 2024

In short, sales invoices are like the friendly reminder that helps you stay organized, build trust with your customers, and manage your cash flow effectively. A sales invoice is a document issued by a seller to a buyer, detailing the products or services sold, quantities, prices, and payment terms.

Finance 104

Finance Territory Price E-commerce 104

Iannarino

JUNE 29, 2021

Later incarnations included organizational charts of the executive leadership team, a map of locations, and a list of customers with instantly recognizable logos. The second strategy was to compete based on products and services. Later Advantages: Pricing, Service, and Solutions.

Clients 344

Clients Price Technology Technology 344

Search Engine Land

JULY 25, 2024

When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. But if you fail to support brands or examine how your core customers’ needs evolve, you will likely jeopardize your medium to longer-term performance. Retention of the existing customer base should be prioritized.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Salesforce

AUGUST 29, 2024

Agents are set to become ubiquitous across every area of our lives, and to profoundly transform how businesses operate and interact with customers. For example, a service agent can act as your company’s most knowledgeable technical support representative, available 24/7 to handle every request.

Trust 130

Trust Represent Price Government 130

Adaptive Business Services

APRIL 30, 2025

Making the sale is not the same thing as making a customer. A sale is transactional; a customer is relational. While a single sale might boost your numbers this month, a loyal customer can contribute to your success for years to come. You exceeded customer expectations – You made the sale and you made a customer!

Customers 71

Customers CRM Quota Trust 71

Hubspot

AUGUST 20, 2024

I’d even go so far to say that offering too many choices to your customers is the quickest way to squash conversion rates and slow deal velocity down to a crawl. Helping Customers Overcome Choice Fatigue With the previous concepts in mind, let’s turn them toward your customers to help boost conversions and close sales.

Conversion 78

Conversion Customers Gambling B2C 78

Martech

JULY 23, 2024

“The latest figure I saw was something like 347,000,000,000 emails sent a day,” Cynthia Price, SVP of Marketing at Litmus, told Martech. No more trying to hide the unsubscribe link or sending people to a landing page that has a phone number on it,” said Price. “I That’s 173,000,000,000 spam emails a day. What are the new requirements?

Price 122

Price Follow-up Start-ups Contact 122

Cerebral Selling

DECEMBER 5, 2024

We have a unique solution, leading technology, and an amazing, experienced team, but our customers still see us as a commodity! I was recently training the team at Salesforce and asked the reps how they typically communicate their value to customers. And if you sound the same as everyone else, your customers will think you’re the same.”

Pitch 130

Pitch Sales Retail Technology 130

SaaStr

NOVEMBER 1, 2024

Because the earliest chance the customer has to churn is 12 months hence. Only for a subset of services you are confident you want for the long term. Figure out who you sell to, and why, and offer the options each customer segment wants. And that includes pricing. Because the customers won’t see value in time.

Contract 105

Contract Price Up-sell Trust 105

Cerebral Selling

FEBRUARY 22, 2021

In other words, by leading their customers through the buying process and reducing distractions and choice, they can make it easier for their customers to buy and reduce feelings of post-purchase regret. Nor does it means flagrantly overriding the feedback signals you’re getting from your customers and charging ahead.

Process 227

Process Customers Objectives and Key Results Clients 227

Veloxy

FEBRUARY 12, 2025

Our customers tell me how our 360 degree customer view eliminates the need to switch between different platforms. The automated activity capture for emails and events creates a single source of truth for all customer interactions.

Product 130

Product CRM Price Objectives and Key Results 130

Salesforce

MARCH 12, 2025

Excellent customer service and smooth online experiences have become table stakes for financial services institutions (FSI) to attract and retain customers. While competitive rates, fees, and pricing are key factors in driving loyalty to an FSI, customers expect more digital-first experiences.

Service 59

Service Represent Government Trust 59

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 83

GTM Engineering Customers Cross-sell 83

Martech

OCTOBER 22, 2024

The more in-depth and relevant the page (like pricing or case studies), the higher the score. Industry Depending on your product or service, certain industries will be a better fit than others. Conversely, lower points should be given to leads outside your service area.

Cross-sell 122

Cross-sell Lead generation GTM Territory 122

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. The bots are customized using inexpensive, low-code tools. Service Agent , which replaces chatbots in handling customer service.

Launch 127

Launch Represent Engineering CRM 127

Martech

SEPTEMBER 13, 2024

Give your customers enough time to get excited about a promo, and allow enough time for any stragglers to catch up before you introduce the next big sale. A good rule of thumb is to ask if a customer needs to read this email now, and how they will benefit if they do. Remember, you don’t want to dilute any promotions.

A/B testing 135

A/B testing Strategic planning Campaign Strategize 135

Hubspot

AUGUST 7, 2024

Delivering a product to a global audience in highly competitive fields requires impeccable organization, constantly improving customer retention, and top-tier relationship management — and some assistance from AI and automation can only help. CRM stands for “customer relationship management” system. User Experience. increase from 2024.

CRM 81

CRM Price User Experience Customer Relationship Management 81

PandaDoc

MARCH 13, 2025

Vendors gain a consistent customer and buyers have a trusted source for a specific selection of products or services. As these relationships deepen, partnering companies will often agree on contracted pricing, a pre-negotiated price structure that applies over a defined period. What is contracted pricing?

Contract 52

Contract Price Negotiate Non-Profits 52

Martech

AUGUST 1, 2024

” McDonald’s encourages customers to interact less with their staff. Customers can place their orders even without entering the restaurant. This approach enhances the customer experience with AI. Add more language about who is the perfect customer for this product. Customers that need to be re-engaged.

Campaign 133

Campaign Launch Gaming Sports 133

Martech

APRIL 30, 2025

It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether you’ll deliver on your promises they simply expect you to. Brands that prove their worth inspire customers to trust them even more. Trust grows from: Successful project delivery.

Trust 88

Trust Campaign Price Strategize 88

Salesforce

NOVEMBER 12, 2024

A strong customer value proposition (CVP) is often the key to winning over potential buyers. A CVP is a clear, concise statement that explains why they should choose your product or service. What you’ll learn: What is a customer value proposition (CVP)? Learn more What is a customer value proposition (CVP)?

Transportation 52

Transportation Drivers/motivators Customers Territory 52

Sales Pop!

AUGUST 20, 2021

The type of B2B business focused on SaaS (Software as a Service) is most often cloud solution providers. B2B companies sell their products or services to other companies instead of selling them to customers. This is done to attract more inquiries from interested parties and convert them into customers. SaaS B2B Sales.

Inside sales 246

Inside sales B2B CRM Price 246