Martech

SEPTEMBER 11, 2024

Organizations often claim to be customer-centric. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. UX/UI is in charge of making life easier for customers.

Cross-sell 116

Cross-sell Customers UX A/B testing 116

Martech

JANUARY 9, 2025

Amazons new Retail Ad Service is bringing retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem.

Retail 120

Retail Service Networking Technology 120

Martech

SEPTEMBER 9, 2024

Answer: Calculating customer acquisition cost (CAC) is a straightforward process that involves determining the total costs associated with acquiring new customers and dividing that by the number of customers acquired during a specific period. New Customers Acquired: 200. Prompt: How to calculate CAC?

Customers 116

Customers Commission Customer Relationship Management Retail 116

Martech

JULY 15, 2024

Answer: Yes, it is possible to compare the costs of acquiring new customers versus the costs of implementing loyalty actions. Acquisition Costs: Calculate the total expenses incurred in acquiring new customers, including marketing and advertising costs, sales efforts, lead generation expenses, and any other associated costs.

Customers 120

Customers Objectives and Key Results Cross-sell Follow-up 120

Salesforce

SEPTEMBER 10, 2024

Over the years, you’ve put a lot of money into your customer service centers. You’ve upgraded technology, upskilled your agents, and invested in 24/7 self-service options. But here’s the thing: Cutting costs can’t come at the expense of customer service. the growth over those that don’t.

Service 69

Service Customers Cross-sell Contact 69

Salesforce

NOVEMBER 14, 2024

In today’s customer service, anticipating and meeting customer needs before they express them is the gold standard. While our research finds that 61% of service professionals say their organizations address issues proactively, only a third of customers agree! Find out how in the 6th State of Service.

Trust 105

Trust Service Customers Appointment 105

SaaStr

NOVEMBER 19, 2024

This is where customer success comes in. Drata VP of Customer Success Management, Wen Yao, and VP of Customer Experience, Ashley Hyman, share how to scale customer success from 0 to 5,000 customers. Most organizations lose around 10% of their revenue due to bad or poor customer experiences.

Customers 113

Customers Gaming Up-sell Service 113

Sales Pop!

JANUARY 15, 2025

Its closely connected to what I often refer to as the four most important words in selling Its not about you. Understanding and internalizing these two maxims will go a long way in determining your success in selling and, truthfully, in life in general. Last year brought changes for all your customers. How does KARE work?

Clients 264

Clients Manufacturing Represent Strategize 264

Sales Pop!

NOVEMBER 30, 2024

As we march towards the end of 2024 and another selling year, we work to close deals and position ourselves for a strong start to 2025. While focusing on these two selling success factors, we need to also consider a broader and more all-encompassing topic – our markets. And how well can you sell and serve remotely?

Transportation 264

Transportation Real Estate Construction Government 264

Veloxy

JUNE 23, 2021

For most companies, selling virtually has become the new norm. And although some have taken to virtual selling like a fish to water, more and more businesses are struggling to adjust. So, how can we work on fixing a lot of these virtual selling challenges? 10 Steps to Building a Virtual Selling Team. Stop waiting.

Sell 317

Sell Education CRM Up-sell 317

Martech

OCTOBER 17, 2024

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” If we told customers how much data we actually collect on them, they would probably be angry, feel betrayed and lose some trust in us. They’ll freak out, won’t they?

Trust 129

Trust Customers Real Estate Technology 129

Martech

OCTOBER 15, 2024

For B2B offerings, trust is the top selling point for decision-makers, as their motivation is almost always to avoid the blame that comes from making the wrong choice. But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product.

Customers 128

Customers Intrinsic Trust Drivers/motivators 128

Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. This way, customers can choose how they want to learn more and buy. Now, theres no looking back.

Customers 128

Customers Government Healthcare Hospitality 128

SaaStr

OCTOBER 23, 2024

At SaaStr’s AI Summit during the SaaStr Annual , René chatted with SaaStr CEO and founder Jason Lemkin about how BILL has reached half a million customers and $1.3B ’ Bill is approaching half a million customers, so has a good pulse on small businesses. There was an inflection point for BILL around 10k customers.

Customers 123

Customers Networking UX Engineering 123

Veloxy

NOVEMBER 15, 2022

Account based selling is a B2B concept that has gained a lot of interest in recent times, but implementing it can feel rather daunting. Studies show that at least 94% of B2B teams have adopted account based selling in a bid to deliver improved buying experiences that lead to increased conversions and loyalty. It doesn’t have to.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Adaptive Business Services

OCTOBER 30, 2024

Mantra – a word or phrase that is repeated often or that expresses someone’s basic beliefs – The Britannica Dictionary – The following are the six simple business (selling) rules that I live by … You must be perceived as being different … It’s crowded out there. services including security, workflow, and telephony?

Sell 62

Sell Angle CRM Repeat business 62

Partners in Excellence

OCTOBER 19, 2024

It offers very good insights about how we engage our customers very effectively, consistently, and efficiently. It talks about how we integrate our communications strategies effectively across all parts of the organization–marketing, sales, service, and so forth. The concept is what they call, the Digital Customer Hub (DCH).

Sell 62

Sell Customers GTM Up-sell 62

Hubspot

AUGUST 20, 2024

I’d even go so far to say that offering too many choices to your customers is the quickest way to squash conversion rates and slow deal velocity down to a crawl. Helping Customers Overcome Choice Fatigue With the previous concepts in mind, let’s turn them toward your customers to help boost conversions and close sales.

Conversion 78

Conversion Customers Gambling B2C 78

Salesforce

AUGUST 6, 2024

Imagine a company where every decision, strategy, customer interaction, and rote task is augmented by AI. To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Cerebral Selling

DECEMBER 5, 2024

We have a unique solution, leading technology, and an amazing, experienced team, but our customers still see us as a commodity! I was recently training the team at Salesforce and asked the reps how they typically communicate their value to customers. And if you sound the same as everyone else, your customers will think you’re the same.”

Pitch 130

Pitch Sales Retail Technology 130

RingDNA

MAY 16, 2025

The main difference between cross-selling and upselling is what you are offering. Upselling recommends a more advanced version of the same product, while cross-selling suggests a different product that complements the original one. Upselling is about moving a customer to a higher-tier option. Another key difference is timing.

Cross-sell 62

Cross-sell Sell X-functional CRM 62

Salesforce

APRIL 10, 2025

The goalposts in customer service are always shifting. To stay ahead, your service strategy must evolve and thats where agentic AI, specifically Agentforce , can reduce time to value and increase self-service outcomes. Before you can define an AI strategy, you need to understand your organizations service strategy.

Service 106

Service Cross-sell Appointment Drivers/motivators 106

PandaDoc

MARCH 27, 2025

If youre looking to increase revenue without acquiring new customers, cross-selling is one of the best ways you can do that. Its all about offering complementary products or services so you can maximize every transactionall while improving the customer experience. What is cross-selling in sales? Lets dive in.

Cross-sell 52

Cross-sell Sell Customers Legal 52

Sales Gravy

DECEMBER 2, 2024

How to Look for Unused Budget With a Simple Question I’ve also had my sales team calling our customers and asking specifically about the unused budget that needs to be spent by the end of the year. Many of his customers who’d had their hands tied by budget constraints were now spending. Many are enthusiastic about the economy.

Sell 93

Sell Pipeline Contact Follow-up 93

Hubspot

SEPTEMBER 30, 2024

A solid social selling strategy falls somewhere between “nice-to-have” and “need-to-have” in the modern sales landscape. But navigating social selling isn‘t always straightforward. That’s why we here at The HubSpot Sales Blog reached out to some experts for their takes on the mistakes you need to avoid while social selling.

Sell 75

Sell Relationship building Trust Networking 75

Hubspot

MARCH 12, 2025

SNAP Selling is designed to help you cut through the noise and make buying easier for prospects. Table of Contents What is SNAP selling? The 3 Decisions SNAP Selling Terms to Know How to Start SNAP Selling What is SNAP selling? Bonus: the whole approach is customer-first. What does SNAP Stand for anyway?

Sell 61

Sell Objectives and Key Results Pitch Sales 61

ClickFunnels

MAY 6, 2025

The sales funnel is a term used to describe the customer’s journey from their first experience with your business until the final sale and beyond. Whether launching a new course, selling physical products, or building a membership community, the funnel is your path to sustainable growth. Sell smarter. Surveys Ask more.

Growth 130

Growth Strategize Sales Contact 130

Martech

JULY 19, 2024

It is often easier to sell something when no one has it but many people need it. The good news for martech vendors is the SaaS business model revolves around recurring revenue from subscriptions, so there’s a steady flow of cash coming from the customers. Professional services and other revenue: $13.6 Subscription revenue: $603.8

Cross-sell 122

Cross-sell Growth CRM Up-sell 122

Martech

SEPTEMBER 12, 2024

That’s reflected here in the presentation of unified account views, based on data from marketing, sales and service clouds. This is the feature that allows a unified view of front-end and back-end customer data. ” A unified view of B2B buying and selling. .” ” A unified view of B2B buying and selling.

Assembly Line 120

Assembly Line Contract B2C GTM 120

Martech

OCTOBER 22, 2024

Industry Depending on your product or service, certain industries will be a better fit than others. Conversely, lower points should be given to leads outside your service area. By using persona information for lead scoring, you can ensure that you’re focusing on leads that fit your ideal customer profile.

Cross-sell 127

Cross-sell Lead generation GTM Territory 127

Salesforce

NOVEMBER 18, 2024

Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. How do AI agents in financial services help firms grow business? Let’s dive in.

Service 52

Service Non-Profits Territory Trust 52

Martech

SEPTEMBER 27, 2024

Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on Oct. It also prohibits the buying and selling of followers and views on social media. But it also includes: Reviews and testimonials by people who did not have actual experience with the business or its products or services.

Commission 125

Commission Legal Gaming Represent 125

Understanding the Sales Force

JUNE 8, 2025

Everyone who uses Baseline Selling or another sales process believes in sales processes. They can do both by using the phone to prospect those prospects who are closest to the ideal customer profile. * When salespeople develop new opportunities, their selling incorporates historical rivalries. Some are there every week.

Sell 69

Sell Territory Gaming Follow-up 69

Sales Pop!

JUNE 19, 2024

Mindful Selling No one knows what a prospective client may want unless we ask, and the asking evolves into a growing Q&A session upfront. Lotus Solution LLC Helps organizations create diversity and inclusion to ensure fairness and work through customized consulting, training, and keynote speeches.

Sell 173

Sell Appointment Account management Represent 173

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 81

GTM Engineering Customers Cross-sell 81

SaaStr

MAY 20, 2025

So in any interesting bit of convergent evolution, both Monday and HubSpot have now passed 250,000 customers. Both started SMB (Monday even more so), and Both have now gone more enterprise (Monday even more) But still with the vast majority of their customers SMB. Customer Base : ~258,000 customers across 135+ countries Revenue : $2.63

Customers 109

Customers Non-Profits Education Cross-sell 109

Martech

OCTOBER 25, 2024

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Your customer data is full of clues to help you understand which customers fit into each of these buckets.

Customers 125

Customers Referrals Cross-sell B2B 125