Salesforce

NOVEMBER 26, 2024

If all of our marketing expectations became reality, it might look something like this: AI working efficiently, connecting with customers where and when they prefer to engage, or taking the tedious work out of your everyday tasks. This involves using AI to analyze customer data and make real-time decisions to improve your marketing campaigns.

Customers 105

Customers Referrals Campaign User Experience 105

Sales Pop!

NOVEMBER 10, 2024

But at the end of the day, the key to sustainable online success is something a bit more straightforward: putting your customers first. This may not sound groundbreaking, but the truth is that too many online retailers still aren’t prioritizing the user experience enough. Offer custom views directly from the collection page.

Angle 130

Angle UX User Experience Price 130

Martech

JULY 12, 2024

This edition’s enhancements save time for businesses and improve the end-user experience with better search results, individualized personalization and more. Even if you were simply trying to create a demo, you had to buy a custom domain. Then, when you’re ready to go live, you configure the CDN and custom domain.

Objectives and Key Results 118

Objectives and Key Results User Experience CRM Networking 118

Heinz Marketing

AUGUST 9, 2024

However, as powerful as AI is, the human touch remains irreplaceable in fostering genuine connections and building trust with customers. Use AI tools to analyze customer behavior, preferences, and trends. Example: AI can help identify which products a customer is most likely to buy based on their browsing history and past purchases.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

AUGUST 8, 2024

This allows for the integration of gamification features into Optimove’s marketing platform, enhancing customer engagement through real-time event synchronization and personalized interactions. It also supports comprehensive campaign measurement, enabling operators to evaluate the effectiveness of their gamification strategies.

E-commerce 125

E-commerce Objectives and Key Results Hospitality Strategic planning 125

Martech

JULY 30, 2024

It’s not just about being seen; it’s about engaging potential customers, clients and audiences in meaningful ways, regardless of where they begin their search journey. User experience: Both prioritize creating content that is engaging, easy to find and navigate.

Engineering 117

Engineering Objectives and Key Results User Experience Trust 117

Martech

AUGUST 26, 2024

With a data warehouse, you can gain valuable insights into customer behavior, campaign performance, and overall marketing effectiveness. They enable you to deliver personalized and timely messages to your audience, nurture leads, and track engagement throughout the customer journey.

B2B 122

B2B Target audience/market Campaign Technology 122

Martech

MAY 16, 2024

It’s important that everyone is clear on the definition of customer experience. What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand. Consequently, you impact the experience.

Customers 134

Customers B2C UX User Experience 134

Martech

JULY 30, 2024

It allows users to enter simple prompts, sketch new images with AI and custom-train models for specific projects. The company made a concerted effort in recent years to grow B2B customers among enterprises and SMBs. Canva currently has over 190 million active users and, as of March, had 16 million paying users.

Commission 120

Commission Launch Advertising/ Marketing User Experience 120

Martech

JULY 16, 2024

As marketers battle for customer attention, marketing channels are inundated with offers and content. Important metrics might include time on page, downloads, but also more advanced metrics such as: Page flow: Analyze the path users take through your site to identify drop-off points. However, technology alone is not enough.

Finance 128

Finance Non-Profits Click Through Rate Strategize 128

Search Engine Land

JULY 23, 2024

Conversion rate: The percentage of content readers who convert into leads or customers. Website traffic: Social media posts driving users to your website. Customer insights: Gaining insights into customer behavior and preferences. Improved user experience: Enhanced website usability and user satisfaction.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Martech

AUGUST 19, 2024

1:many ABM strategy The 1:many strategy automates the targeting process across a broader set of accounts (100s or even 1,000s of accounts), leveraging data and technology to deliver customized advertisements to numerous decision-makers in real time. Here’s how to effectively identify and select these key accounts.

B2B 122

B2B Objectives and Key Results Campaign Contact 122

Martech

JULY 10, 2024

From time to time, you’ll see a story about what is and what is not a customer data platform (CDP). In the same way, the label “customer data platform” should include some things and exclude others. The result is a persistent, unified customer database that shares data with other marketing technology systems.” Gartner Exactly!

Closing 78

Closing Customer Relationship Management Relationship Management Technology 78

Martech

SEPTEMBER 9, 2024

Connecting AI investments to business outcomes To maximize genAI’s potential, CMOs must link AI initiatives to measurable business outcomes, such as increased revenue and enhanced customer experiences. It also delivers softer benefits, such as improving customer satisfaction and reinforcing the brand’s innovation values.

Non-Profits 128

Non-Profits Legal Technology Technology 128

Sales Pop!

JANUARY 31, 2024

One remarkable tool that has captured the attention of social media marketers is Custom GPT. In this comprehensive guide, we will embark on a journey through the intricate process of implementing Custom GPT in your social media marketing endeavors. Another valuable application lies in chatbots and customer support.

Customers 173

Customers Gaming Technology Technology 173

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. Your website is more than a digital brochure.

Conversion 132

Conversion UX Teamwork User Experience 132

Martech

AUGUST 19, 2024

Flexibility and customization: A headless CMS provides developers with the freedom to choose their front-end technologies, allowing for more tailored and innovative user experiences. This means that content can be delivered to any device or platform — websites, mobile apps, IoT devices, and more — via APIs. Why should we care?

Territory 115

Territory Technology Technology Presentation 115

Hubspot

AUGUST 7, 2024

Delivering a product to a global audience in highly competitive fields requires impeccable organization, constantly improving customer retention, and top-tier relationship management — and some assistance from AI and automation can only help. CRM stands for “customer relationship management” system. User Experience.

CRM 81

CRM Price User Experience Customer Relationship Management 81

SaaStr

MARCH 6, 2025

About the Speakers Jen Taylor, President at Plaid brings over 20 years of experience in product and marketing. Her career has been grounded in understanding customer needs, which forms the foundation of her product philosophy. This approach doesn’t require a massive customer base.

Product 87

Product Finance Trust User Experience 87

Sales Pop!

MARCH 12, 2025

The minute you focus on valuable opportunities such as courses, webinars, or interactive training, you build your brand as an authority and keep potential customers engaged. Instead of simply using ads, businesses enable their sales pitches through valuable learning experiences, thus building trust and generating leads.

Lead generation 130

Lead generation Process Education A/B testing 130

Martech

NOVEMBER 10, 2023

The right insights on first-party data can empower you to stay ahead of the curve — and take advantage of new opportunities to engage with your customers. By directly asking for information to enhance user experiences, businesses can build trust and offer genuine value in exchange for data.

Customers 127

Customers User Experience Drivers/motivators Strategize 127

Martech

OCTOBER 23, 2024

Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before they land on your site, while still being extremely cautious about how their data is being collected and stored. Personalizing customer experiences (39%). Allowing for data-driven decisions (40%).

A/B testing 126

A/B testing Engineering Campaign User Experience 126

Search Engine Land

SEPTEMBER 16, 2024

With such a complex and rapidly changing environment, it’s more important than ever for us to work smarter, using the right tools to uncover what drives revenue and increase our understanding of customers. Google rewards ads that provide a good user experience with lower costs.

A/B testing 76

A/B testing User Experience B2C Campaign 76

Veloxy

JUNE 4, 2024

Lack of productivity can result in lost sales, poor customer relations, and inability to complete everyday tasks. It also includes how well the Salesforce admin and dev teams have customized and configured it to fit your needs. Using Salesforce can also benefit customer service, product management, and buying.

Objectives and Key Results 245

Objectives and Key Results User Experience Contact Trust 245

Martech

SEPTEMBER 12, 2024

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. Those insights can also drive new, personalized web experiences.

Customers 130

Customers Retail Education Contact 130

Martech

NOVEMBER 28, 2023

In our digital age, where user experience can make or break a brand, strong partnerships can offer a helping hand. Advanced behavioral personalization techniques allow companies like Regpack to discern visitor interests and modify the user experience in real time. AI and personalization AI has rapidly reshaped marketing.

Customers 117

Customers Intrinsic User Experience Retail 117

Search Engine Land

JULY 29, 2024

It’s not just about being seen; it’s about engaging potential customers, clients and audiences in meaningful ways, regardless of where they begin their search journey. User experience: Both prioritize creating content that is engaging, easy to find and navigate.

Engineering 131

Engineering Objectives and Key Results User Experience Trust 131

ClickFunnels

MAY 20, 2025

Trigger scroll-based pop-ups at 50 to 70% page depth for users actively reading your content. By using smart triggers, you can make pop-ups feel helpful to customers rather than annoying. These tools make it easy to design, test, and optimize pop-ups that enhance the user experience and create high converting sales pages.

E-commerce 130

E-commerce A/B testing Strategize Follow-up 130

Sales Pop!

OCTOBER 6, 2021

Today, many business owners are focusing on the online sphere of their work and thus looking for new ways of attracting customers. No matter your industry, if you’re selling any products or services online, you need to find a sound strategy that will drive your business growth, retain your existing customers, and attract new ones.

Cross-sell 244

Cross-sell Niche User Experience Technique 244

Search Engine Land

SEPTEMBER 25, 2023

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. During the purchasing decision process, a customer navigates a rich landscape of exploration and contemplation. This leads to more impressions, traffic and increased brand loyalty.

Customers 125

Customers User Experience B2C Engineering 125

Martech

JANUARY 30, 2024

Martech promises task automation, optimized workflows and improved digital experiences, but it also creates opportunities for bad actors and cybercriminals. Data security is essential for building and preserving customer trust. Tech or not, businesses use technology for payments, data storage, and customer info. In your inbox.

Trust 128

Trust Customers Healthcare Teamwork 128

SaaStr

JANUARY 26, 2025

Here’s what it really took for Attentive to go from $0 to $500M ARR in just 7 years, sending over 32B text messages and generating $20B+ in revenue for their 8,000+ customers. Everyone knew mobile commerce was exploding (from 15% in 2014 to 75% in 2024), but reaching customers on mobile was broken. The result?

Education 105

Education Legal Promote Growth 105

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Each role is key in engaging customers, boosting conversions and supporting broader business goals. Key contributions: Conducting user research to uncover needs and pain points.

A/B testing 119

A/B testing UX CRM Strategize 119

Sales Pop!

JUNE 2, 2023

It can increase user experience and boost engagement since these images are easily shareable. Customers may be impressed with a high-quality picture, but they will move on if it doesn’t provide them with what they need. Conversion grows when you can feature satisfied customers. It gives customers instant recognition.

User Experience 235

User Experience Engineering UX Conversion 235

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customers 112

Customers A/B testing User Experience Strategize 112

Martech

JANUARY 13, 2025

At Kinsta , ranked as G2s top WordPress hosting provider , we and more than 120,000 of our customers have learned that the right techniques can deliver sharp visuals while keeping your site speedy. When done right, they improve site speed, enhance the user experience, and influence search engine ranking. The good news?

User Experience 126

User Experience Engineering Technique Networking 126