SaaStr

AUGUST 15, 2020

Customers bought because they thought their organizations needed this functionality, and so they wrote the checks for Year 1, and even Year 2. But the end-user usage just never appeared … In SaaS, it actually takes until Year 3 for your customers to churn out from low engagement / low usage.

Customers 135

Customers X-functional Price Launch 135

SaaStr

FEBRUARY 17, 2024

Dear SaaStr: When Is It Too Soon to Target Enterprise Customers in SaaS? It’s sort of OK in the enterprise to promise features and functionality that are sort of there … so long as you deliver them fairly promptly after the deal closes. In fact, it happens all the time. They’ll churn or at least, never fully deploy.

X-functional 115

X-functional Customers Contract Closing 115

Partners in Excellence

AUGUST 10, 2020

We know our solutions have to create value for our customers. The challenge, however, is making sure that value we create is important to our customers. We look at all the benefits the customer will get, from the solution. This is really important to the customer–though sometimes they may not realize it.

Customers 122

Customers X-functional Price Presentation 122

ClickFunnels

AUGUST 8, 2021

A lead is a potential customer who has: Expressed an interest in your product or service. Lead generation is the process of converting potential customers into leads by persuading them to give you their contact information, typically in exchange for a lead magnet (a freebie that they can either download to their devices or access online).

Lead generation 246

Lead generation A/B testing X-functional Price 246

Salesforce

DECEMBER 20, 2024

While Agentforce comes out of the box with actions that make common tasks easy, you can also design custom ones. But there are a few aspects to consider before you design custom actions. Do you need to design custom actions? There are other actions in development, but it is possible to create custom versions.

X-functional 52

X-functional Customers UX Service 52

Jeff Shore

MAY 22, 2018

But wait – your customer just asked a legitimate question about pricing. Our prices start at X and go up to about Y, just so you have some context here. Your job is to help simplify the process and make it easy for your customer to say “yes.”. But the price will depend upon style and function. You must defer the topic.

Price 113

Price Customers X-functional Presentation 113

ClickFunnels

JULY 22, 2021

This means that mobile ads can be a great way to reach your ideal customers and grow your business. This presents a problem if you want to use paid advertising to catch the attention of your ideal customers. Used correctly, interstitial ads can help you grow your business, but used incorrectly they might alienate potential customers.

X-functional 246

X-functional Gaming Pitch Government 246

Search Engine Land

AUGUST 23, 2024

Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. Ultimately, you’ll likely blend elements from different frameworks, creating a customized approach tailored to your unique needs and circumstances.

X-functional 67

X-functional Objectives and Key Results Engineering High impact 67

Martech

FEBRUARY 24, 2025

Even if you are not tracking intake requests by prioritization level now, consider building that functionality into your intake form. if X, then Y). This will help guide your customers and streamline your data. Know your audience Consider what information your customer should provide in the intake request.

X-functional 73

X-functional Territory Account management Strategize 73

Sales Hacker

DECEMBER 17, 2024

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

GTM 103

GTM Engineering Electricity X-functional 103

SaaStr

MARCH 3, 2021

Maybe even in the not-so-early days But if you are 10x better at (x) One Important Thing that (y) customers value and will pay for, that’s enough. It’s only a subset of critical functionality that customers will pay to have implemented 10x better than an existing, trusted vendor. Brand extensions. Carpe diem!

X-functional 141

X-functional Trust CRM Product 141

Partners in Excellence

DECEMBER 19, 2023

“We have these features and functions, no other alternative has those… ” Each of us would be presenting our unique list, thinking those would have an impact on our customers. Any of the alternatives customers consider will help them address their problem. We aren’t helping them succeed.

X-functional 143

X-functional Price Presentation Product 143

Hubspot

APRIL 23, 2025

NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66. NASAs goal is to reach net-zero carbon emissions in aviation by 2050, and developing the X-66 with Boeing is the first important step in this project. This agreement is usually temporary, lasting until the projects completion.

X-functional 57

X-functional Manufacturing Government Non-Profits 57

Sales Hacker

AUGUST 7, 2024

He previously built the pre and post sales solutions team at mParticle from zero to supporting hundreds of enterprise customers. to be the sales engineer during the sales process and then stayed on with customer post sale to manage the implementation process. Should your sales engineers also implement the software?

Go To Market 124

Go To Market X-functional Engineering Cross-sell 124

SaaStr

FEBRUARY 12, 2021

” “Or we’ll try to hack the functionality using a product we already have.” ” You’ll hear somewhere between a little and a lot of this until (x) you have a very well established brand and (y) an extremely feature rich product. Who will maintain this custom solution in Year 2 and Year 3?

X-functional 138

X-functional Engineering Follow-up Prospecting 138

Partners in Excellence

APRIL 1, 2024

“Value” is a critical concept in everything we do, but particularly when we are engaging customers, hoping to present a solution they will buy. Yet too often, we and our customers misunderstand the elements around “value,” as a result, we fail to leverage value to it’s greatest impact.

Price 139

Price X-functional Presentation Represent 139

ClickFunnels

OCTOBER 27, 2021

Today, seven years since the launch, the company is generating over $100M in annual revenue and has 105,000+ active customers. We know that using our software worked out well not only for us but also for thousands upon thousands of ClickFunnels customers. We have so far given out 17 of these! We want you to join the Two Comma Club!

Gaming 239

Gaming Commission Sales X-functional 239

ConversionXL

JULY 28, 2020

In other words: Behavior = motivation x ability x prompt. How do our customers make the decisions they do? Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. The more “autonomous functions” you have on-site, the more you get to know your customers.

X-functional 163

X-functional Drivers/motivators Retail Price 163

Martech

MAY 2, 2024

We will start with Meta — which has been injecting AI into all its customer-facing surfaces. Functions include generating polls and open-ended questions that presenters can use as prompts and conversation starters. Iterable added two functions to its customer engagement platform. Why AI failure, of course!

X-functional 110

X-functional Appointment Promote Campaign 110

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

X-functional 125

X-functional Customer Relationship Management CRM Relationship Management 125

SaaStr

DECEMBER 28, 2022

Roughly, once you (x) have an established brand, and (y) have a marketing engine that is working, and (z) most importantly, once demand gen has finally become somewhat routine … you’ll need a CMO. Or maybe 12-24 months after you have the core marketing functions all built out, and working. You need a VP of Demand Gen!

X-functional 27

X-functional Growth Follow-up Strategize 27

Sales Hacker

NOVEMBER 28, 2017

For years, our hiring strategy for the HubSpot customer support team was simple. We had funding, an accelerating sales team and customer count, and awesome tech. The storm was a combination of rapidly accelerating customer acquisition plus the launch of a totally new platform, and it nearly destroyed HubSpot in 2013.

Customers 102

Customers X-functional Growth Start-ups 102

Search Engine Land

JUNE 6, 2024

Rollout begins in two weeks, gradually expanding to all customers. The news was shared first in an X post by Kirk Williams, owner, Zato Marketing. in the next few weeks so you might want to shut that auto-import function off (since your Microsoft Accounts should already be set up correctly for conversions, right?).

Conversion 103

Conversion X-functional Campaign Customers 103

Martech

MARCH 12, 2024

The expansion was first reported by Google Ads expert Thomas Eccel, who spotted the tool within Bing Ads and shared a screenshot on X : What is Copilot? This functionality should also be more efficient than stand-alone generative AI tools because it’s baked-in to the Microsoft Advertising Platform. First spotted. Why we care.

X-functional 110

X-functional Campaign Engineering Product 110

ClickFunnels

AUGUST 19, 2021

So in this case the conversion rate is: 10/100 x 100 = 10%. A sales funnel is a system designed to convert: Potential customers into leads. Leads into paying customers. Paying customers into repeat customers. Bottom of the funnel: Customers. Lead to Paying Customer Conversion Rate.

Conversion 244

Conversion Sales Lead generation X-functional 244

Partners in Excellence

AUGUST 7, 2023

and …… While the words, “value proposition,” easily roll off sellers tongues, they say those words because that’s what they’ve been scripted and trained to say, but they really don’t understand what it means and the impact to the customer.

X-functional 118

X-functional Pitch Price Customers 118

Heinz Marketing

FEBRUARY 26, 2021

Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first. The angle behind this extra level of persona segmentation is to be able to customize sales and marketing channels, tactics, and copy at a granular level.

Government 127

Government X-functional Angle B2B 127

Hubspot

DECEMBER 10, 2019

Early-stage companies often cast too wide a net when defining their target customer base. Honing in on the most valuable accounts and customer stakeholders has helped me accelerate B2B sales at each of these. Create an ideal customer profile. Type of product sold (e.g. a direct manufacturer). A mutual goal (e.g.

Customers 93

Customers Manufacturing X-functional Contact 93

Martech

NOVEMBER 9, 2023

For martech especially, we’ve found that customer maturity, needs, emphasis, capabilities, budgets, architectures, incumbent environments and priorities will differ, including across enterprises within a single industry. For example, a customer may never know why one vendor got placed at (x, y) and another one at (x1, y1).

X-functional 113

X-functional Strategize B2B Manufacturing 113

ConversionXL

OCTOBER 26, 2022

To tap into this viral potential and acquire customers , your videos need to land on your audience’s FYP. Look at your customer data. If you’re delivering great customer experiences , UGC can happen organically. Use the TikTok Creator Marketplace (TTCM) and the advanced search function to discover creators to collaborate with.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Martech

MARCH 1, 2022

Have you ever been in a meeting and had someone turn to you and say, “What do you think about Product X?” Emergent channels, as well as changes and fragmentation in customer behavior, serve as catalysts for new product categories and products. You know, that landscape with more than 8,000 products. I know I have.

X-functional 106

X-functional Hospitality Technology Technology 106

Search Engine Land

APRIL 17, 2024

Google doesn’t rely on third-party cookies for this new functionality. That extra click journey could lose customers on the way. This is an optional functionality that Google has introduced. What it looks like. Here are examples Google shared : Ad intent anchor: Ad intent link: Why we care. Implementation.

X-functional 100

X-functional Launch Customers 100

Martech

OCTOBER 11, 2023

Featuring products through HD images, video and content on successful implementation, customer testimonials, etc., Twitter (now X) has lost much of its business audience and interest from B2B companies. It might be safer than X, but it’s having a difficult time building a B2B audience. aimed at buyers and prospects. Get MarTech!

B2B 135

B2B X-functional Pharmaceutical B2C 135

Search Engine Land

OCTOBER 20, 2023

stores with free wifi in X area, hotels that allow dogs in Y area, etc.), X vs. Y Even if you’re not an affiliate or product review site, “X vs. Y” content comparing products or software where you have a database of information is a good candidate for generating a page type programmatically. SUBSCRIBE See terms.

X-functional 115

X-functional Entertainment Gaming B2B 115

Sales Hacker

MAY 9, 2019

It needs to provide fair compensation to employees in customer-facing roles. It needs to incentivize specific behaviors and actions that suit the needs of both the company and the customer. Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1.

SQL 110

SQL Commission Customers Non-Profits 110

Search Engine Land

SEPTEMBER 26, 2023

self.output_layer = Linear(d_model, vocab_size) def forward(self, x): # Convert words to vectors, as above x = self.embedding(x) # Add position information, as above x = self.positional_encoding(x) # Pass through each transformer layer # What this is : Sending our data through each floor of our multi-story building. #

X-functional 103

X-functional Networking Gaming Represent 103

Martech

FEBRUARY 5, 2024

Interactive webinars add on-demand functionality Our schedules can get in the way of attending live events, but this is no longer a blocker for interactive webinars. Thanks to the January updates, on-demand webinar functionality is now available. x to version 3.7.1, This update delivers an enhanced user experience for agents.

X-functional 110

X-functional Angle User Experience Presentation 110