Martech

JANUARY 5, 2024

Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. Digital content should be viewed as the connection between people, process and technology. What is your strategy?

Government 120

Government Technology Technology Trust 120

Martech

FEBRUARY 8, 2024

Yet, amid these transformations, one thing has remained constant: our reliance on data. Data has fueled digital marketing for many years. Building strong data foundations Recently, we have seen some revolutionary new technologies introduced to digital marketing. The strategic use of GA4 is crucial in this process.

Finance 115

Finance Technology Technology Strategize 115

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people.

Manufacturing 122

Manufacturing Promote Pipeline Technique 122

Martech

FEBRUARY 6, 2024

“Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. Think of all the well-documented changes lockdown brought about — in our already digitally-connected culture anyway.

B2B 113

B2B Advertising/ Marketing Negotiate Management Consulting 113

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage hired third-party consultant Shift7 Digital to lead the transformation.

E-commerce 134

E-commerce Customers CRM B2C 134

Search Engine Land

FEBRUARY 12, 2024

This year will be a transformative year for digital marketers, as the cookie finally makes its long-anticipated exit. Prepare to gain invaluable insights that will redefine your approach to digital marketing in 2024 and beyond. EST for the live webinar or access the recording following the event.

Real Estate 103

Real Estate Strategize Clients Growth 103

Lead Fuze

OCTOBER 5, 2023

Are you curious about how to progress in the digital marketing sphere? Look no further than using AI for digital marketing. Picture this – your business harnessing powerful machine learning algorithms to personalize content, analyze customer data and transform interactions. Will AI take over digital marketing?

Real Estate 98

Real Estate Retail Technology Technology 98

Martech

MAY 2, 2024

Automating standardization, transformation, error management, and enrichment for incoming customer data right from the source. Toast’s Digital Storefront and Marketing Suite lets restaurants create email marketing campaigns aligned with brand and marketing goals. AdGPT can automate digital ad creation for SMBs.

X-functional 101

X-functional Appointment Promote Campaign 101

Martech

SEPTEMBER 11, 2023

So ING found that it could make more customers happy, and spot more business opportunities, by meeting these secondary needs with the digital experience. For example, Nissan drove higher customer retention by focusing on seven key journeys and 55 moments of truth across digital and physical locations.

Customers 142

Customers Cross-sell B2B Service 142

Search Engine Land

JANUARY 11, 2024

While there are undoubtedly many other applications of these technologies for SEO and digital marketing, my aim with this analysis is to: Inspire you to think creatively about available machine learning APIs and how you use them daily. Methodology To test the models’ performance, I’ve put them against one another on the same data (i.e.,

Objectives and Key Results 134

Objectives and Key Results Follow-up Start-ups Engineering 134

Sales Pop!

APRIL 2, 2024

But what does it really take to lead in the digital age? I had the chance to chat with Geoff Blaisdell , a seasoned digital expert, and his insights were like finding a map in a tech jungle. Talking about digital transformation seems like a big, scary term that might mean robots taking over jobs.

Gaming 59

Gaming Technology Technology Sales 59

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Yes, the pandemic accelerated users’ digital-first behavior, but that shift was already well underway prior to lockdowns. Dillon discussed the new sales and marketing approach.

Customers 119

Customers Cold Call Territory Launch 119

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. However, most digital transformation initiatives have struggled to show near-term returns.

GTM 129

GTM Market share Growth Technology 129

Salesforce

OCTOBER 23, 2023

What are the critical actions you can take to help guide AI transformation in your organization? Deep Srivastav SVP, Head of AI and Digital Transformation, Franklin Templeton Link Copied Key takeaways: Strategy is the killer app that will bring your AI plans to life. Tip #3: Governance needs to keep up with AI transformation Q.

Government 121

Government Teamwork Sports Strategize 121

Smarter With Gartner

AUGUST 11, 2021

Pressure is on CFOs to prioritize and fund digital initiatives as organizations reconfigure business and operating models and adapt to new, often-hybrid working environments. Download now: The CFO Guide to Digital Strategy. 1: What does digital mean to our organization? It also showed boards expecting a 6.9%

Strategize 111

Strategize Technology Technology Growth 111

Martech

DECEMBER 18, 2023

Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. Their expertise helps businesses navigate the complexities of CX transformation and avoid common pitfalls.

Customers 107

Customers Consult User Experience Strategize 107

Martech

FEBRUARY 8, 2024

The SOCi AI Marketing Transformation Index (registration required) is based on responses from more than 300 digital marketers to questions about AI utilization in marketing and plans for its use. Solvacy’s new social media management platform uses artificial intelligence to streamline digital marketing.

Technology 97

Technology Technology Campaign Education 97

Martech

MARCH 10, 2022

The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense , confirmed that digital transformation is sweeping marketing. Get the daily newsletter digital marketers rely on.

Technology 104

Technology Technology Growth Process 104

Search Engine Land

JULY 25, 2023

Automation already delivers transformative results to many of the world’s most sophisticated agencies and in-house teams. Are traditional tools and processes limiting your ability to deliver against growing demands for efficiency and performance?

Process 89

Process Campaign Engineering Clients 89

Martech

OCTOBER 20, 2023

Data has become the lifeblood of businesses in today’s digital age. Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians? To answer this, we need to reflect on the early days of digital analytics.

Click Through Rate 122

Click Through Rate Campaign Represent Conversion 122

Sales Gravy

JANUARY 8, 2024

This episode is a blend of practical advice, innovative techniques, and motivational insights that can transform your approach to sales and client relationships. Innovative Prospecting: Leveraging Modern Tools for Maximum Impact In today's digital-first world, Kristin emphasizes the need to think outside the traditional prospecting box.

Prospecting 75

Prospecting Niche Relationship building Clients 75

Martech

OCTOBER 24, 2022

Transforming such a well-established company into a savvy digital operation was not an easy task. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.”

Legal 125

Legal Launch Start-ups Technology 125

Martech

MAY 15, 2024

Alicia Arnold is the founder of a consulting company, AK Arnold, and draws on 20 years of experience working with Fortune 500 companies to help them transform digitally. I got pretty quickly into the world of digital marketing. She is also a valued contributor to MarTech and a speaker at The MarTech Conference.

Healthcare 98

Healthcare Technology Technology Sports 98

Heinz Marketing

FEBRUARY 16, 2021

We live in a decade of digital disruption and transformation. Remote workspaces, digital self-service channels, personalized online experiences, and volumes of information available with a few mouse clicks – all that makes up just a small fraction of the much greater whole. A Digital Imperative. The short answer is: No.

Conversion 128

Conversion Sell B2B Sales 128

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Yes, the pandemic accelerated users’ digital-first behavior, but that shift was already well underway prior to lockdowns. Dillon discussed the new sales and marketing approach.

Meeting 113

Meeting Customers Cold Call Territory 113

Martech

NOVEMBER 10, 2023

Conversely, migrating to Drupal 10 offers a chance to reassess and reinforce marketing technologies, ensuring that investments in the digital ecosystem are robust and future-ready. EOL for Drupal 9 presents risks in security, compatibility, compliance, and UX, but also a chance to upgrade and enhance the digital experience.

Strategize 115

Strategize UX Technology Technology 115

Martech

DECEMBER 26, 2023

And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. Further, as businesses recognize the diverse needs of their audience, digital and communication accessibility will be paramount.” Every year the bar gets raised.

Customers 145

Customers Retail GTM Trust 145

Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. Many of these digital wins don’t come easy though. Mistakes to avoid. Not asking the right questions.

Technology 127

Technology Technology E-commerce Objectives and Key Results 127

Martech

OCTOBER 24, 2023

AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns. The post Transforming email addresses into actionable insights appeared first on MarTech. So, why does this matter?

Campaign 119

Campaign Conversion Customers 119

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. By systematically assigning metadata — covering aspects like persona, journey stage, product and solution — to each digital asset, we set the foundation for meaningful engagement. Use case tagging. Content type tagging.

A/B testing 110

A/B testing Strategize User Experience Technology 110

Search Engine Land

NOVEMBER 22, 2023

Your products have all been carefully chosen for their beauty, energy, and transformative properties that your customers believe can bring happiness, beauty, and peace into their world. Exclusive Black Friday Offer: 30% Off on Transformative Crystals! Insert website link] Let the transformative energy of crystals elevate your life.

Promote 116

Promote Retail Engineering Price 116

Salesforce

MARCH 21, 2022

The growth of digital platforms has provided individuals with the ability to essentially have the world at their We now have the world at our fingertips — thanks to digital platforms. These platforms have created a remarkable interconnectedness with most digital services and functions people experience each day. Learn more.

Government 98

Government Technology Technology Trust 98

Martech

AUGUST 2, 2021

Fishburne’s take: Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels. Zenith reported this week that digital ads will make up 58% of total ad spend in 2021, up from 48% in 2019 and 54% in 2020…There’s no one-size-fits-all media plan for every brand.

Follow-up 115

Follow-up 115

Smarter With Gartner

AUGUST 22, 2021

Earlier this year, Christie’s announced two major firsts for an auction house: It would accept cryptocurrency, and it would offer for sale a purely digital work backed by a unique nonfungible token (NFT). The work, by digital artist Beeple, sold for more than $69 million. Accelerating growth. Sculpting change.

Technology 145

Technology Technology Trust Engineering 145

Salesforce

AUGUST 18, 2021

It’s rare for people to all come together and agree — but not in the case of digital transformation. We partnered with Pulse Research and found that 99% of people leaders see eye-to-eye when it comes to digital transformation efforts across industries. See how your teams play a key role behind digital transformation.

Technology 98

Technology Technology Appointment Process 98

Partners in Excellence

NOVEMBER 22, 2021

For example things like “cloud, edge computing, data lakes, digital transformation, resilience, scalable, gamify” would get certain scores-with heavy multipliers based on the number of times they were mentioned in one chart or presentation. Some of the biggest buzzwords, these days, are disrupt, transformation, and digital.

Pitch 130

Pitch Sales Presentation Gaming 130

Martech

AUGUST 16, 2022

“To do this work well, we need to identify prospective donors and engage them in a way that feels personalized and relevant,” said Tamalyn Ramsey, World Vision’s digital technology program director, at The MarTech Conference. 4 digital trends for nonprofits. “The 4 digital trends for nonprofits. Digital data integration.

Prospecting 97

Prospecting CRM Technology Technology 97