Search Engine Land

MAY 2, 2024

When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. Yet when I ask new clients and prospects why they don’t have YouTube video ads, they usually give one or more of the following reasons: They don’t have the budget. They’re not sure how to get started.

Campaign 102

Campaign High impact Clients Growth 102

Search Engine Land

APRIL 25, 2024

The premium version also includes access to GPT-4, Claude 3, Mistral Large and an Experimental Perplexity Model. Do your research You must be using these tools. Do some research, run some queries, then refine them with different criteria. Do the responses favor your business? Do the responses favor your business?

Engineering 95

Engineering Follow-up Conversion Start-ups 95

Search Engine Land

MAY 6, 2024

Additionally, I include a thorough audit of internal links, backlinks and keyword rankings, which are more nuanced in how they will affect your performance but are important to consider nonetheless. If you must change a URL, I suggest using Screaming Frog to crawl and catalog all the URLs on your website.

Drivers/motivators 121

Drivers/motivators Meeting Launch Referrals 121

Search Engine Land

MARCH 8, 2024

In November, I conducted a survey aimed at SEO professionals, delving into their perspectives on climate change. I think it falls on all of us, whatever industry we’re in, to try and help limit our carbon emissions. Below, I will share all the results and pick out any interesting answers.

Objectives and Key Results 125

Objectives and Key Results Manufacturing Clients Education 125

Search Engine Land

SEPTEMBER 25, 2023

Nobody is saying otherwise. “I think they are important, but I think people overestimate the importance of links. I don’t agree it’s in the top three. It’s like how do you find a page on the web without some reference to it? Why we care. To be clear, links still matter. Illyes said as much.

Represent 135

Represent Engineering Technology Technology 135

Spiro Technologies

MAY 8, 2024

So that’s where I got it. And I remember I was like in ninth grade. And they get, “What do you want to do when you grow up?” And I am like, “I want to be in sales.” It’s like, “Well, what do you want to sell?” I don’t care, I just wanted to be in sales because my mother was.

Customers 59

Customers Manufacturing Up-sell Cross-sell 59

Search Engine Land

SEPTEMBER 21, 2023

You don’t have to label AI content for Google Labeling AI content is not necessary for Google search – “I don’t think we care” – Illyes said. “As long as I will learn from it, learn correct information, why would it matter?” Illyes didn’t say comments are a ranking signal. ” 11.

Niche 143

Niche Launch Engineering Promote 143

Search Engine Land

NOVEMBER 3, 2023

In “The 3 Pillars of Ranking,” slide, Google highlights three areas: Body: What the document says about itself. Anchors: What the Web says about the document. User-interactions: What users say about the document. In this slide, Google says “We do not understand documents. We fake it.”

UX 144

UX Presentation CTR Engineering 144

Search Engine Land

JANUARY 25, 2024

Rush to get started My career background is heavily in SEO and – full disclosure – I own a digital agency focusing on search. Claims it is easy I know some great people in the SEO industry who focus on very granular aspects of SEO. If so, I love that. Dig deeper: 9 tips for selecting an SEO agency 3.

UX 114

UX Price Technique Territory 114

Martech

APRIL 29, 2024

He said, “The essence of strategy is choosing what not to do.” ” In other words, being strategic isn’t just about what you do; it’s also about what you have the guts to say no to. I’ve been there — getting so caught up in the daily grind that I lost sight of the end goal.

Strategize 96

Strategize Negotiate Follow-up Growth 96

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. From these conversations, I discovered some true approaches to innovation and a humble approach to what they were doing. Well, friends, we have reached the end of 2023.

A/B testing 115

A/B testing Strategize Retail Clients 115

SaaStr

JANUARY 5, 2024

So Harry Stebbings and I got back together for the first 20VC of 2024! Many will pull the chord and say, we have to do it. CFOs do not have an AI line on their budget. I am worried this could be permanent. Don’t do the investment. If you do not know what to do, just invest more in your best.

Growth 124

Growth Gaming Customers Product 124

Search Engine Land

MARCH 13, 2024

One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. I will share with you my top five tips to make your content feel more human and to ensure it speaks to the people digesting it. We do not understand why we do what we do.

Drivers/motivators 97

Drivers/motivators B2B B2C Quota 97

Search Engine Land

OCTOBER 17, 2023

From associate to team lead: Key learnings In May 2016, I began my digital marketing career as a paid media associate, managing diverse campaigns. Over time, I desired a shift to mentoring and teaching, which led to my transition to a paid media team lead role after five years as an individual contributor. Fantastic!

Drivers/motivators 110

Drivers/motivators Clients Campaign Promote 110

Search Engine Land

APRIL 15, 2024

In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Spambusters At the time of writing, Google is doing some major spring cleaning to tackle some of the spammy, low-quality content littering the search results.

Process 114

Process Objectives and Key Results Angle Follow-up 114

Hubspot

MAY 7, 2024

Why do I bring this up in the context of entrepreneurship? I tell you this from experience. As a marketing business owner whose revenue primarily comes from my writing services, late 2022 to mid-2023 was… unnerving, to say the least. But I rode the waves of stress; they didn’t pull me under. More on that later.

Start-ups 63

Start-ups Teamwork Follow-up Service 63

Search Engine Land

OCTOBER 3, 2023

This is not to say, I repeat, not to say, that there was not collateral damage, and good, helpful sites, did see a drop in traffic related to the helpful content update. But based on what I track, it does seem this update did have more of an impact on SEOs than the average website owner. seoClarity. Other tools.

Niche 141

Niche Engineering Technique Start-ups 141

Search Engine Land

MARCH 1, 2024

How this practice is worse for both users and publishers and why Google is doing it nonetheless (Spoiler alert: it’s money) Now that we’ve covered the basics and how we got here, let’s explore the age-old question: Does this actually improve search results and the user experience, or is it yet another tactic that Google uses for its gain?

Non-Profits 129

Non-Profits Consult User Experience Presentation 129

SalesProInsider

APRIL 30, 2024

What do you think about those questions? Instead of worrying about what you should say, think about what you should learn and what they might want to talk about. I suggest you select a couple of “go tos” that are broad enough for the person to respond to. I call these Connection Questions. Do your homework.

Sports 62

Sports Conversion Networking Pitch 62

Search Engine Land

NOVEMBER 6, 2023

In a recent post on various social platforms, Sullivan wrote : “Someone asked me this week for examples of how I bring the feedback people have outside Google back into Google. I’ve done this in the past. ” Someone asked me this week for examples of how I bring the feedback people have outside Google back into Google.

Engineering 102

Engineering Process 102

Search Engine Land

FEBRUARY 27, 2024

But I truly believe there’s much more to gain than lose by fully (and responsibly) embracing GPTBot. Why do AI bots like GPTBot crawl websites? Why do AI bots like GPTBot crawl websites? Understanding why bots like GPTBot do what they do is the first step to embracing this technology and leveraging its potential.

Legal 108

Legal Technology Technology Commission 108

Partners in Excellence

JANUARY 18, 2024

It’s SKO season, yesterday I was leading a discussion with a great sales team. Customers asking us about the product capabilities, drilling deeply into what the products and solutions do. Customers asking us about the product capabilities, drilling deeply into what the products and solutions do.

Customers 124

Customers Up-sell B2B Trust 124

Partners in Excellence

FEBRUARY 15, 2024

I can’t begin to count the number of “experts” filling my social feeds with the sage wisdom and advice on maximizing performance: “Give your best leads to your top performers!” ” They go on to say, “The easiest way to hit your goals is to give all the best opportunities to your top performers.!”

Start-ups 104

Start-ups Up-sell Sell Product 104

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly? Let’s say I’m an avid fitness enthusiast living in California who recently subscribed to a fitness newsletter.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Partners in Excellence

APRIL 8, 2024

” With managers going along with this, saying, “More top of funnel focus!” We know a large percentage of those who do end up buying have regret–less over whether they have chosen the right solution, but more about whether they have done the right thing. ” But, we shouldn’t be shocked or surprised.

Quota 112

Quota Trust Pitch Up-sell 112

Search Engine Land

FEBRUARY 13, 2024

Where do your clients stand? Use these questions to guide you: Do they have a dedicated marketing operations team with whom you can communicate freely? On average, how much time do they generally need to process data or analytics requests? Are they doing any media mix modeling, single or multi-touch attribution?

Clients 116

Clients Objectives and Key Results Consult Conversion 116

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. But what did I hear?

Promote 73

Promote Campaign Retail Conversion 73

Salesforce

FEBRUARY 20, 2024

I did what any millennial would do. I downloaded TikTok and Instagram and started making ridiculous videos about living life with a disability, about being a young face of ALS, about the disgusting taste of my medicine — anything I could do to get people googling ALS and learning more.”

Pharmaceutical 137

Pharmaceutical Healthcare Drivers/motivators Appointment 137

Martech

JANUARY 25, 2024

As a father to an autistic son, and a professor, I’ve been privileged to learn from diverse neurodiverse students. I realize the best outcomes often defy societal expectations. Then, do the same for your company and role. A true marketer asks uncomfortable questions that reveal hidden truths.

Strategize 115

Strategize Clients Campaign Trust 115

SaaStr

MAY 25, 2023

Not sure what to do? Look at this pic or a similar one Do you want it? If so, say No If not? And it reminded me of a stretch when over 6 months or so, I met with a series of entrepreneurs that turned down pretty attractive acquisition offers, relatively early in their lifecycle: SaaS Co. #1 Have a strong M&A offer?

Sell 144

Sell Price Up-sell Start-ups 144

Partners in Excellence

FEBRUARY 16, 2024

I read a fascinating article about the response rates for a variety of outbound email prospecting techniques. It was roughly 4 times better than the lowest performing technique and 2-3 times better than the others. But in what world do we consider that acceptable? The response rates were anywhere between 0.29% and 1.25%.

Manufacturing 110

Manufacturing Technique Pitch Up-sell 110

Partners in Excellence

JANUARY 31, 2024

My friend, Matt Heinz, posted a fascinating article which reminded me of some market analysis I’d forgotten. It’s from Gartner analysis, now about 3-4 years old, but still relevant. And we know what keeps them from buying, it has little do do with selecting a product, but everything to do with decisions confidence.

Growth 115

Growth Pipeline Represent Closing 115

Salesforce

DECEMBER 6, 2023

Take the Module +300 points Module Conversation Design While the following examples relate to bot conversation and static prompts, the examples and the guidelines do still apply in turn-taking experiences for copilots. For example, I recently supported Salesforce’s Einstein Bots modularity effort with teams in Service and Commerce Cloud.

Conversion 126

Conversion Technique Represent Launch 126

Search Engine Land

DECEMBER 4, 2023

If you want to combine these into one big file, what most users will do will be to open each file and then copy and paste – 40 times! In my case, I had two folders, one for broad match keywords and one for related ones). Just like that, in about five minutes, you’ll have a single large file with, let’s say, 50,000 rows.

Niche 120

Niche Start-ups Technique Conversion 120

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Some companies claiming to be AI-based were not.

Retail 122

Retail Niche Objectives and Key Results Technology 122

Search Engine Land

MAY 9, 2024

The 3 schools of information gain: Humans, machines and search engines Information gain can be used in three topics: Machine learning. Information foraging theory suggests that we seek to do the same. To do this, we go through a five-stage process. Goal What information do we need? But there’s a massive problem.

Engineering 86

Engineering Angle UX Trust 86

SaaStr

APRIL 19, 2024

How do you reverse-engineer your first million as a SaaS startup founder? To the OG software people who read SaaStr, Jason is “the guy,” Sam says. To the OG software people who read SaaStr, Jason is “the guy,” Sam says. We all default to the easy second product, but you actually have to do the harder one to get there.

Engineering 104

Engineering Price Cross-sell Niche 104