SaaStr

MARCH 2, 2023

Dear SaaStr: When Do You Start to Develop a Brand in SaaS? In my experience, probably about $2m worth of happy customers. But you do start to have a “mini-brand”, where folks in your top niche or segment start to have heard of you. If your product costs $2,000 a year, that might be around 1,000 customers.

Niche 98

Niche Prospecting Product Customers 98

Martech

FEBRUARY 14, 2024

When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. TD Bank sees it as key to connecting with customers, colleagues and communities they serve. An often overlooked feature of CX is sound. This is TD’s first sonic identity,” said Strawn.

Customers 107

Customers Angle Strategize Trust 107

Salesforce

JANUARY 17, 2024

The insurance industry is filled with potential, but companies remain stuck in old ways, leaving customers unhappy and disconnected. One in three customers switched providers last year, due to unsatisfactory insurance customer experiences. Let’s look at this through the lens of a typical customer.

Drivers/motivators 116

Drivers/motivators Trust Territory Technology 116

Partners in Excellence

SEPTEMBER 29, 2023

Do you genuinely care about the people you are prospecting? Do you genuinely care about your customers? Do you genuinely care about your colleagues and peers? Do you genuinely care about your people? Do you genuinely care about what you are doing? Do we really need to care?

Assembly Line 101

Assembly Line Trust Up-sell Start-ups 101

SaaStr

JUNE 19, 2022

The best advice I ever got from one of my angel investors: Stop feeling sorry for yourself. Yes, we had customers — hundreds — but not nearly enough. I’ve heard enough, this mentor/angel said. Go get out of the office and meet more customers, he said, and close bigger deals. Instead, find a way to do more.

Price 128

Price Meeting Closing Start-ups 128

Salesforce

MARCH 28, 2023

It’s becoming clear that generative AI can be used to create better customer experiences , among other promising benefits. Those build on tools we’ve previously shared with our employees, customers, and partners for developing AI responsibly, accurately, and ethically. Doing actual good, helping business, helping people.

Customer Relationship Management 98

Customer Relationship Management Technology Technology Relationship Management 98

Veloxy

AUGUST 6, 2021

Once a lead surrenders their contact info to your website, they’re officially entered into your sales funnel as prospects. The worst mistake you can do is failing to discover exactly what your prospects need. 1: Do Your Homework. So, how do you carry out efficient sales call planning?

Cold Call 328

Cold Call Pipeline Follow-up Prospecting 328

SaaStr

DECEMBER 15, 2020

A ways back I put together a series of SaaStr posts on how the customers I visited in person never churned. At least, not on my watch: I Never Lost a Customer I Actually Visited. Of course, right now it’s tougher to visit customers in-person. But what you can do is Zoom with them. This always works.

Customers 124

Customers Follow-up Meeting Start-ups 124

Partners in Excellence

OCTOBER 1, 2020

” It’s been one of those throw away terms all of us have heard about selling since the very first day we started selling. Customers saw through this pretty quickly. ” We’ve almost lost sight of the customer as an individual. We have to be driven by “How they feel!”

Customers 160

Customers Up-sell Gaming B2B 160

Search Engine Land

MARCH 7, 2024

Do you understand who your customers are? Do you know what problems you’re solving for your users? User testing can help you determine exactly who your website is for and what communication they’ll respond to. You can find out how much they know and what they think about your website and competitors.

Territory 81

Territory UX Start-ups Follow-up 81

Hubspot

JANUARY 15, 2024

I like to call this “ghosting” — when a sales process is chugging along smoothly with a client, you feel positive that the deal will close, and then your prospect disappears without a trace. To combat ghosting, you have to understand what’s causing your client to avoid you. 4 Reasons Your Prospects Ghost You 1.

Prospecting 83

Prospecting Follow-up Pitch Clients 83

Salesforce

SEPTEMBER 23, 2022

We know the adage that the customer is always right. But have you considered that your employees are in many ways your biggest customers? They choose to work for your mission, leaders, and products. Every day, they choose your brand. Ask employees what they want and help them feel heard.

Customers 98

Customers Strategize Growth Technology 98

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Find your products valuable and also see your business as an extension of themselves. See their own sense of being reflected in your brand.

Niche 134

Niche Intrinsic Campaign B2B 134

ClickFunnels

JANUARY 31, 2022

We have all heard that saying. You can’t just sit back and wait for customers to come to you. You need to go out there and generate leads for your business. Companies that generate leads online typically do so via lead generation funnels: You create a lead magnet. You create a landing page for your lead magnet.

Lead generation 248

Lead generation Pitch Promote Start-ups 248

Search Engine Land

NOVEMBER 14, 2023

A solid search marketing strategy requires a customer experience plan as its core. Even if customer experience isn’t your direct responsibility, it should be on your radar. What truly matters is how that traffic navigates the marketing funnel and converts into valuable customers. If not, tweak and retest.

Conversion 106

Conversion Price B2C Manufacturing 106

SaaStr

MARCH 30, 2024

What’s your core stack of apps today? Notion is our knowledge-base, and – for a long time – was also where we’d do a lot of task management, and created some rudimentary CRMs for different purposes. We’re in the process of onboarding Vitally , specifically to help us better support bigger, managed customers.

CRM 86

CRM Launch Growth Contact 86

Salesforce

AUGUST 28, 2023

On the other hand, some may be wondering why their business’s customer experience is diminishing as they lose sight of value and connection. In our annual State of the Connected Customer report , 81% of customers said they expect faster service as technology advances. So, where is the balance? Read the report 1.

Customers 97

Customers Trust Technology Technology 97

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. By grouping your email list properly, you set yourself up for targeting the right people with the right content. But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly?

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

The 5% Institute

OCTOBER 19, 2020

A common phrase you may have heard in sales and business, is sell the sizzle, not the steak. In this article, we’ll break down what sell the sizzle, not the steak means, and what you can do to increase your overall sales and win more customers and clients. So, what does sell the sizzle, not the steak mean?

Sell 145

Sell Real Estate Up-sell Clients 145

Hubspot

MAY 2, 2024

Most of us have heard the phrase, “cash is king”. So how do you choose the right one for your business? We’re sharing everything you need to know about payment processors so you can feel confident in your selection. Ease of Integration: Just like your customers, you also want a seamless experience.

B2B 63

B2B Networking Technology Technology 63

Martech

DECEMBER 13, 2023

Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all of the last-minute requests and pressure this time of year brings. If you’re on the B2B side, you’re trying to get in every sale you can to achieve your goals. You’re the lucky ones.

A/B testing 115

A/B testing Strategize Retail Clients 115

Martech

OCTOBER 30, 2023

It also offers strategic insights for CMOs to create genuine human connections with their customers in an increasingly data-driven world. From individualized recommendations to messages timed according to your habits and ads that feel custom-made, the progress we’ve made is remarkable. The result?

Objectives and Key Results 114

Objectives and Key Results Strategize Legal A/B testing 114

Salesforce

FEBRUARY 20, 2024

For many people, a sudden tingling in the leg or a feeling of numbness in the arm isn’t too much cause for alarm. I did what any millennial would do. Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform.

Pharmaceutical 137

Pharmaceutical Healthcare Drivers/motivators Appointment 137

Gong.io

OCTOBER 20, 2021

Below are 7 cold email stats that will help ensure your soon-to-be new client opens your email and responds (positively). Gong captures (anonymized, of course) data from our customers – web conference meetings, phone calls, and emails – and uses AI to analyze how seller and buyer behavior impacts success rates. . Need a visual?

Cold Call 118

Cold Call Meeting Negotiate Prospecting 118

Sales Hacker

JANUARY 19, 2024

You might have even initially heard of my newsletter through LinkedIn. There are tons of ‘hacks’ you can do for social growth, but we always look longterm. One way that I (Scott) personally do this is by writing out my post, then actually rewriting it with the hook in mind. Proactively add people within your ICP.

Growth 94

Growth GTM CRM Launch 94

SalesProInsider

JUNE 29, 2022

If so, you may have heard questions such as: What happens then? Your answers to those important “how to’s” are important to the Reflector buyer Tribal Type during sales conversations. The Reflector Tribe is the focus for this installment in the series: Convert Consistently with Customs and Connections. Good listeners.

Meeting 116

Meeting Customers Pitch Conversion 116

Sales Hacker

JANUARY 12, 2024

Partner love: Sales Authenticity Where does sales authenticity originate and how can sellers embrace it Understanding Buyers want to be more than heard, they want to understood. Do they provide guidance that makes the buying process easier? It should be a continuous ongoing process, extending through the customer lifecycle.

Sell 90

Sell GTM Sales Up-sell 90

Sales Pop!

FEBRUARY 23, 2024

They’re more than just glass containers; they’re mini treasure chests where customers can show some love for stellar service. But the question is, are you getting the most out of your tip jar game? Cash Ain’t King Anymore So, the world’s moved on past just fumbling for loose bills in your pocket.

Real Estate 52

Real Estate Gaming Follow-up Trust 52

Spiro Technologies

SEPTEMBER 1, 2022

There are, indeed, plenty of potential customers for whom these are the most important factors. But there’s one factor – likability – that not only gives you an edge against your competition, it can actually make up for a higher price and lack of perceived value. How do you show people you’re interested in them?

Prospecting 111

Prospecting Price Follow-up Closing 111

Martech

MARCH 30, 2023

Starting your marketing campaign without sufficiently defining the target audience is a recipe for wasted time and money. Platforms like Semrush and Ahrefs, for example, will show you the following: What keywords are users entering to find your website and the sites of your competitors? ” Check your data.

Conversion 125

Conversion Entertainment Trust Customers 125

Salesforce

JUNE 21, 2022

Once we launched Salesforce, we were able to do a lot of different things like video calls. That gives our customers access to care that you would never imagine. Once we launched Salesforce, we were able to do a lot of different things like video calls. That gives our customers access to care that you would never imagine.”.

Healthcare 98

Healthcare Launch Manufacturing Technology 98

Salesforce

SEPTEMBER 13, 2023

At Dreamforce, I announced the newest Marketing Cloud releases that will help you not only focus on more big-picture ideas, but help you build lasting customer relationships. If you want to get the most from your data, become more efficient, and scale your marketing efforts, here’s where you can start. Let’s take a deeper look.

Referrals 136

Referrals Strategic partnership CRM Launch 136

Partners in Excellence

AUGUST 11, 2023

“We do not learn from experience, We learn from reflecting on experience.” Rather than reflect on what’s happening (or not happening), in our rush to move forward, we simply do more of the same. We know our customers don’t like our selling approaches. We see customers prefer rep-free buying experiences.

Quota 95

Quota High impact Sell Process 95

Martech

MAY 10, 2023

There’s a lot of uncertainty, chaos and confusion around what’s happening, what will happen and what to do about it. Across all of my conversations and coaching sessions, here are the three common patterns I’ve heard from marketing leaders about what they’re facing right now and how to overcome them.

Profit margin 98

Profit margin Launch Conversion Price 98

Partners in Excellence

SEPTEMBER 21, 2023

They are the foundation of high impact conversations with our customers. As sellers, too often we focus on “pitching” our prospects and customers–these are the furthest from collaborative conversations we can imagine–and perhaps why customers don’t want to talk to us.

Conversion 81

Conversion Construction High impact Trust 81

Gong.io

DECEMBER 8, 2021

You venture out to your mailbox. Your first and last name and address are handwritten. Your interest has been officially piqued! Your interest has been officially piqued! If you do NOT open it, you’d feel kinda bad. Guilt is sending a follow-up email to a buyer and leading with, “I never heard back.” .

Cold Call 114

Cold Call Pitch Follow-up Meeting 114

Partners in Excellence

JULY 20, 2023

As sellers, our job is to talk to customers. But apparently we do a very bad job at it. Research report after research report say the same things: The majority of customers prefer a rep-free buying experience. For those that do involve sellers, they minimize the time they invest. Customers say sellers waste their time.

Customers 62

Customers Conversion Up-sell Meeting 62