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How marketing leaders can transform marketing from a support function to a growth driver

Martech

In essence, marketing needs to reframe its purpose within the organization. Marketing should not be a support function measured solely by campaign metrics. Instead, it should be positioned as a strategic driver of growth and long-term value. Email: Business email address Sign me up! Processing.

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How marketers can break free from decision fatigue

Martech

It’s all contributing to what I call “marketing analysis paralysis,” and you can recognize the signs and symptoms such as: Pushing priorities quarter after quarter leading to low employee morale as the development team’s work stalls, decreasing motivation and productivity.

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The 10-Point Checklist For When You Sell Your Company With Founder Collective

SaaStr

The 10-Point Checklist for Selling Your Company Understand Buyer Motivations – Have conversations with potential acquirers before announcing you’re for sale to understand what they truly value. Honest Self-Assessment Determines Success The hardest questions to answer honestly: Are you truly gaining market share?

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What is price sensitivity? How it affects sales and profitability

PandaDoc

For businesses, selling to buyers with high price sensitivity usually means operating in more competitive environments where even minor pricing missteps can impact market share. On the other end of the spectrum, some customers are more motivated by trust, identity, or emotional attachment than by cost.

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Why starting small with AI pilots before scaling is a mistake

Martech

Missed opportunities : Taking too long to move beyond experimentation can mean missed opportunities to capitalize on market shifts and opportunities. While your team is cautiously working on a pilot, competitors may be scaling AI across their operations and capturing market share. Email: Business email address Sign me up!

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5 Keys Behind Klaviyo’s Path to $1B+ ARR in E-commerce Marketing with CEO Andrew Bialecki

SaaStr

Think about second acts earlier than comfortablel : Klaviyo started planning their expansion beyond email marketing much earlier than most companies would. In the B2C world, marketing IS sales – there are no sales reps, just marketing driving revenue. The lesson?

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Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

If you currently use a sales-led GtM, a competitor with a more efficient customer acquisition model can deliver a more affordable price tag and steal your market share. To put yourself on higher ground, the next best SaaS GtM is a marketing-led GtM. The marketing-led GtM strategy. Image source ). Tidal Waves. Safety Zone.