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B2B marketing can’t hide from change forever

Martech

Dig deeper: How B2B marketing is becoming a strategic growth driver How does marketing become a stronger partner in martech? Realizing this golden age requires strategic planning, collaboration and adaptability from marketing and martech. The result is a treadmill youre expending much effort but not going anywhere.

B2B 112
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GTM 122: The 4 Ps of Sales Success: People, Process, Platforms, Performance with Phil Hernandez

Sales Hacker

24:20) Designing effective sales compensation plans. (32:33) 24:20) Designing effective sales compensation plans. (32:33) As a revenue architecture expert, Phil specializes in operationalizing best practices and implementing scalable, data-driven solutions to elevate customer satisfaction throughout their buyer’s journey.

GTM 113
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The SDR Career Path: A Scalable Approach to SDR Development

Salesforce

So as an SDR manager, how can you ensure your team stays motivated, engaged, and productive in such a demanding and often thankless role? Together, we will uncover actionable insights that will elevate your team’s performance and ensure they remain motivated and fulfilled throughout their journey.

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The high cost of undervaluing experienced marketing leadership

Martech

The value of great marketing with a great leader A great marketing leader is not just a storyteller but a strategist, growth driver and cross-functional partner who works closely with sales, product and customer success to accelerate pipeline and expand customer value. Marketing is one of the most misunderstood parts of the business.

GTM 99
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10 Creative Referral Program Ideas to Grow Your Business

Salesforce

For instance, an enterprise client generating the highest-value referrals wins an executive retreat package, including strategic planning sessions with your leadership team, customized market analysis, and premium business development resources. Its a fun way to keep them engaged and motivated.

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The Top RevOps Frameworks that Drive Growth and Alignment

Highspot

They need clear roles, accountability, and motivation to use the tools you have. The Top Revenue Operations Frameworks to Model After A well-structured RevOps framework ensures that all revenue-generating functions work harmoniously, leveraging automation, data-driven decision-making, and strategic planning.

Growth 52
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The Top 10 Reasons to Attend 2025 SaaStr Annual, May 13-15 in SF Bay!!

SaaStr

Understanding how your business compares to similar companies at your stage provides crucial context for strategic planning. Keynotes from founders who have built billion-dollar companies from scratch remind attendees of what’s possible and provide motivation to persevere through obstacles.

Pitch 78