Iannarino

OCTOBER 26, 2023

Much of the time, without meaning to, salespeople use language that is self-oriented. Some part of this self-orientation comes from how salespeople are taught and trained. For example, you may have been taught to disqualify your prospective client, ensuring you are only talking to them so you can convert them. In first meetings , many sales reps still use a legacy approach that starts with a presentation about their company, clients, and their solutions, even though they should know better by no

Clients 299

Clients Presentation Meeting Prospecting 299

Veloxy

OCTOBER 26, 2023

Dreaming of a rewarding and challenging career in medical device sales? You should be! The medical device industry is poised to reach nearly $800 billion in global annual sales by 2030. If you’re looking to cut yourself a piece of that pie, then you’re in for an exciting journey! In this guide, we’ll explore the ins and outs of becoming a medical device sales rep, from the role itself to the essential skills and qualifications, as well as job search tips and resources to help you excel i

Healthcare 130

Healthcare Hospitality Networking Negotiate 130

Search Engine Land

OCTOBER 26, 2023

Google is currently having an issue serving or showing search results to some searchers. You may see error pages when you search on Google.com, keep in mind, Google is aware of the issue and working on a fix. What Google said. Google posted on its search status dashboard at 11:01 am ET saying, “There’s an ongoing issue with serving search results.

Engineering 137

Engineering 137

Force Management

OCTOBER 26, 2023

In today's economic climate, cross-selling and upselling have become more challenging due to the budget constraints of customers. While gaining new customers is always a positive outcome for any organization, the ability of your sales representatives to sell additional products or services to existing customers is often the key to meeting your revenue targets consistently.

Cross-sell 112

Cross-sell Sell Represent Sales 112

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Search Engine Land

OCTOBER 26, 2023

Google today is adding search themes – a new, optional signal – to Performance Max. Search themes are a new way for advertisers to provide information about a business (e.g., what topics lead to conversions) or customers (e.g., search queries your customers are likely to use) to help improve performance. As Google explained: “When you add search themes, you’re telling Google AI you want to reach that traffic in your Performance Max campaign across all Google Ads inventory, including Search

Campaign 121

Campaign Launch Promote Engineering 121

Partners in Excellence

OCTOBER 26, 2023

The word “Pitch” has dominated selling language. We are constantly subjected to pitches through email, social channels and in the media. We seek, overtly, to pitch our offerings and products to prospects and customers. Recently, my good friend, ChatGPT had a discussion about pitches. I asked her the origin of this concept: The word “pitch” in the context of selling comes from the Old English word “pician,” which means “to throw” or “to thrust

Pitch 111

Pitch Promote Up-sell Prospecting 111

Martech

OCTOBER 26, 2023

Facebook parent Meta’s third-quarter revenue jumped 23% to $34.15 billion, the latest indicator of a rebound in digital advertising. The company reported $11.6 billion in profit, more than twice the $4.4 billion from a year earlier. Its operating income of $13.7 billion also more than doubled year-over-year. Meta, which also owns Instagram, WhatsApp, Threads and Messenger said its ads viewed in the quarter increased by 31% from a year earlier.

Territory 105

Territory Price Growth Follow-up 105

Search Engine Land

OCTOBER 26, 2023

Ahrefs leadership is once again calling out Semrush for making “7 shameless edits” to an Ahrefs vs. Semrush comparison article written by Brian Dean before his site, Backlinko, was acquired by Semrush. The saga continues. That would actually be seven additional edits. Because previously, in Ahrefs mentions vanishing from Semrush-owned Backlinko , Ahrefs called out Semrush for, among other edits, changing Dean’s recommendation from Ahrefs to Semrush in a sentence preceded by 

CTR 116

CTR Strategize Engineering Customers 116

Martech

OCTOBER 26, 2023

I recently spoke at a marketing conference and, unsurprisingly, AI took center stage in many discussions. My presentation centered on the need for marketers to move beyond generative AI and start using AI to gain deeper insights into their customers. One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months.

Technology 104

Technology Technology Drivers/motivators Presentation 104

Search Engine Land

OCTOBER 26, 2023

Microsoft wants small and mid-sized publishers to use pubCenter to monetize their websites, using display and native ads from the Microsoft Advertising Network. Not new, or is it? Microsoft pubCenter is not new – it dates back to 2008 and has its own Wikipedia page – so I guess this is technically a relaunch? Or maybe a reboot? Perhaps a reimagining?

Networking 108

Networking Start-ups Engineering 108

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Martech

OCTOBER 26, 2023

When it comes to programmatic advertising, consent isn’t just a requirement; it’s the key to unprecedented revenue potential. Programmatic advertising thrives on precision and relevance, but how can you achieve these without compromising user trust or regulatory compliance? Register and attend this digital advertising webinar to stay ahead, mastering consent-driven ad strategies so you can build trust and boost profits: “Why Consent and Compliance Matter With Programmatic Ads,&

Trust 102

Trust Presentation 102

Search Engine Land

OCTOBER 26, 2023

From home services to SEO and everything in between, do-it-yourself (DIY) content is one of the best ways businesses can engage with their audience online. You’re probably wondering, “How will showing potential customers how to do my work going to help grow my business?” DIY content has always been popular, but the continued rise in popularity of social media video sites like YouTube and TikTok makes do-it-yourself tutorials and content more accessible than ever.

Trust 102

Trust Education Service Government 102

SaaStr

OCTOBER 26, 2023

So we’ve talked a bit about high performing but toxic employees recently , and that sometimes you have to tolerate one, but not more than one, and not forever. More on that here. A different but related topic is The Hard to Work With VP. The VP that’s smart, gets stuff done but: Constantly argues; and/or Does things they’re told not to do; and/or Breaks rules; and/or Creates lots of issues with other VPs Etc.

Start-ups 87

Start-ups Growth 87

Search Engine Land

OCTOBER 26, 2023

Meta’s third-quarter revenue jumped 23% to $34.15 billion, the latest indicator of a rebound in digital advertising. Meta, the parent company of Instagram, WhatsApp, Threads and Messenger, reported that: Ads viewed in the quarter increased by 31% from a year earlier. Average price per ad decreased by 6%, the smallest decline in seven quarters. The company reported $11.6 billion in profit, more than twice the $4.4 billion from a year earlier.

Territory 100

Territory Price Growth Engineering 100

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

The Advantexe Advisor

OCTOBER 26, 2023

One of the most important, but often overlooked parts of a business strategy is the selection, development, nurturing, and management of channel partners. From a business acumen perspective, the channel partner could be the only way of getting products and services to the end customers. Recently, I was conducting a business acumen training program for one of our clients in the chemicals industry.

Strategize 86

Strategize Clients Service Product 86

Search Engine Land

OCTOBER 26, 2023

When it comes to programmatic advertising, consent isn’t just a requirement; it’s the key to unprecedented revenue potential. Programmatic advertising thrives on precision and relevance, but how can you achieve these without compromising user trust or regulatory compliance? Register and attend this digital advertising webinar to stay ahead, mastering consent-driven ad strategies so you can build trust and boost profits: “Why Consent and Compliance Matter With Programmatic Ads,&

Trust 83

Trust Engineering Presentation 83

David Meerman Scott

OCTOBER 26, 2023

Apparently, the Baseball World Series begins tomorrow. I had to go to the Web to learn which teams are playing this year – it’s the Diamondbacks vs. the Rangers. But wait… Rangers? I thought they were New York’s Hockey team.

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67

Search Engine Land

OCTOBER 26, 2023

In today’s omnichannel world, customers engage with brands across many different touchpoints both online and offline. This makes mapping the customer journey more complex for marketers. Customers expect seamless experiences across channels and devices. If the journey is disjointed, they will quickly become frustrated and take their business elsewhere.

Customers 77

Customers Campaign Engineering Growth 77

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

G2

OCTOBER 26, 2023

In many circumstances, companies are debating whether to focus on a sales-led or product-led approach for their new customer acquisition strategy.

Customers 69

Customers Product Sales 69

SalesLoft

OCTOBER 26, 2023

In the age of social media, it’s not hard to picture what an engaged customer looks like. They’re the superfans liking and commenting on every post a brand puts out there. You know the ones; Apple, Disney, Starbucks, American Girl Dolls (for those of you with kids of a certain age), and so on. They’ve built a passionate base of engaged customers who’ll talk your ear off, online and in real life, about every ‘exciting’ new thing.

Customers 52

Customers Sales Follow-up CRM 52

G2

OCTOBER 26, 2023

For B2B SaaS businesses, selecting an appropriate growth tactic, or more accurately, the right distribution model, is vital for the product's growth and success. Two strategies have emerged as dominant front-runners: Product-led Growth (PLG) and the increasingly prevalent Product-led Sales (PLS).

Growth 59

Growth Product B2B Sales 59

Predictable Revenue

OCTOBER 26, 2023

We talked to Sam Yang about the relationship between Customer Success and Sales, specifically, who should own the deal and when. The post When Should Sales vs Customer Success Own a Renewal with Sam Yang appeared first on Predictable Revenue.

Customers 52

Customers Sales 52

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

TaskDrive

OCTOBER 26, 2023

Learn all about how to maximize Boolean searches on LinkedIn. This is our key to sales success. The post Sales Outreach 101: Choosing Between Cold Calls vs Cold Emails appeared first on TaskDrive.

Cold Call 52

Cold Call Sales Lead generation 52

G2

OCTOBER 26, 2023

In this episode of GTM Innovators, John Ellett discusses customer buying, moving to dynamicity, and how to build a customer-centric GTM strategy.

GTM 52

GTM Customers 52

Search Engine Land

OCTOBER 26, 2023

With the busy season upon us, you want your PPC campaigns to be in the best shape possible. Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. 1. Align and reassess client objectives Campaign performance is only as good as its ultimate objective.

Campaign 107

Campaign A/B testing Objectives and Key Results CTR 107

SaaStr

OCTOBER 26, 2023

Co-founder and CEO at Greenhouse, Daniel Chait, sits down with SaaStr CEO and Founder Jason Lemkin to share what’s new at Greenhouse, a successful recruiting software company at $200M in ARR today. When Greenhouse started, it was at a time when the market was growing up, and there weren’t any playbooks. You could do vanilla 101 SaaS practices and succeed.

Pitch 81

Pitch Manufacturing Finance Management Consulting 81

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Service

Search Engine Land

OCTOBER 26, 2023

Amazon generated $12.06 billion from its advertising services in the third quarter of 2023. The figure marks a 26.3% increase from the same period in 2022 – a result significantly better than forecasts predicted by Wall Street. Why we care. Amazon’s exceptional performance serves as a powerful signal that the digital advertising industry is experiencing a robust resurgence following on from the economic downturn.

Service 105

Service Transportation Territory Manufacturing 105

Martech

OCTOBER 26, 2023

Generative AI could have a big and positive impact on product reviews. Some 68% of consumers sometimes feel unsure about what information to share in their reviews, and 67% would be open to using AI assistance when writing them, according to a survey by Bazaarvoice — among other things, a review amplification platform. Consumers would also appreciate AI assistance in the Q&A section of product websites.

SQL 103

SQL Appointment Launch Relationship building 103

SalesLoft

OCTOBER 26, 2023

Customer churn is a big problem for SaaS companies because it impacts so many different parts of the business. And while it’s natural for a certain percentage of customers to churn during a specific period, a higher turnover rate can cause panic. You need a long-term strategy in place. The good news is, there are many proven ways to reduce churn — from customer education to protecting your customers.

Objectives and Key Results 52

Objectives and Key Results Legal Trust Conversion 52

Lead Fuze

OCTOBER 26, 2023

In the modern era of technology, appointment booking systems serve a broader purpose beyond simply organizing calendars. They’ve evolved into powerful tools that drive lead generation , ensuring businesses not only keep pace but stay ahead. Successful companies recognize that streamlining the booking process can significantly improve lead conversions, optimizing the customer experience from the initial click to the final confirmation.

Appointment 52

Appointment Lead generation Consult Strategize 52

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Pipeline