Iannarino

JANUARY 9, 2024

Discover the secret to becoming a top-tier sales expert by diversifying your reading list – it's not just about sales books.

Sales 257

Sales 257

Search Engine Land

JANUARY 9, 2024

Websites made with Google Business Profiles will be turned off in March. Customers attempting to visit your website will then be automatically redirected to your Business Profile until June 10. Beyond this date, visitors will encounter a “page not found” error, Google announced. Why we care. Businesses wanting to maintain their own website must create a new site using alternative tools, then update their Business Profile with the new site address before the deadline to ensure a smoot

Campaign 141

Campaign Engineering Follow-up Process 141

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships.

Niche 128

Niche Negotiate Legal Contract 128

Partners in Excellence

JANUARY 9, 2024

There’s a lot of concern, wherever one turns, about AI and Robots becoming more “human.” Usually, it’s stories of AI or robots taking on human characteristics, mostly the bad characteristics. We reflect back on movies like “Terminator,” worrying about AI and robots taking over the world. Daily, we see examples of various forms of AI based plagiarism, some unintended, some malicious and intentional.

Presentation 114

Presentation Follow-up Customers Trust 114

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforc

Campaign 121

Campaign Consult Prospecting Technology 121

Search Engine Land

JANUARY 9, 2024

As expected , Google removed the crawl rate setting tool within Google Search Console. Last November, Google told us they would deprecate the crawl rate limiter legacy tool within Google Search Console on January 8, 2024. January 8th came and went and so did the crawl rate limiter with it. Google said this feature is no longer useful because Google said it has improved its “crawling logic and other tools available to publishers.

107

107

Search Engine Land

JANUARY 9, 2024

Google’s home page is currently broken on some Android devices using Firefox mobile as a browser. The Google home page loads a blank screen. Google confirmed the issue and is working on a fix. What Google said. Google posted the issue on its search status dashboard saying, “There’s an ongoing issue with the Google homepage for Firefox users on Android devices.

105

105

SaaStr

JANUARY 9, 2024

So much has changed the past few years on the people side in SaaS and tech. Perhaps the biggest change though is how many folks want to manage a team, versus do the work themselves. The 1000+ unicorns of Covid fueled this, with ample capital to hire, hire and hire. And so did a bit of laziness that creeped into many of us during the past few years.

Campaign 95

Campaign Up-sell Start-ups Sell 95

Search Engine Land

JANUARY 9, 2024

Unlike Universal Analytics, Google Analytics 4 (GA4) does not provide all the metrics and functionalities by default. It also doesn’t automatically show Google Search Console (GSC) data in its reports. To view valuable organic search insights in GA4, you need to manually connect your Search Console property and publish reports. Learn how to link your GA4 and GSC accounts so you can analyze your site’s organic search performance alongside other key metrics.

CTR 104

CTR Click Through Rate Territory Follow-up 104

G2

JANUARY 9, 2024

It’s no secret that B2B marketing teams are being held accountable for their influence on the pipeline more than in the recent past. B2B marketers need an efficient approach to make every dollar count toward revenue. In fact, surveys about the most significant changes in the role of the CMO find that now 47% of CMOs are expected to demonstrate their bottom line impact while as many as 40% are expected to prove marketing ROI with superhuman speed.

B2B 90

B2B Pipeline Sales Networking 90

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Land

JANUARY 9, 2024

Google will introduce a new Sensitive Events policy into the AdMob & AdSense Program Policies on February 9. Why we care. Without Google’s permission, non-compliance with policies may result in the disabling of ads serving on your site as well as the deactivation of your AdSense account. What is a Sensitive Event? A Sensitive Event is an unforeseen situation that poses a significant risk to Google’s ability to: Provide high-quality, relevant and accurate information.

Process 103

Process 103

SaaStr

JANUARY 9, 2024

So we’ve been focusing on leveling up a lot in our content game recently: We do terrific, free, live Workshop Wednesdays with the best in SaaS now, every week at 10am PST. Bring your questions! We’ve added the wildly successful CRO Confidential series with Sam Blond, ex-CRO of Brex and now Partner at Founders Fund We’ve upgraded the SaaStr Daily and Weekly newsletters , and they now reach 200,000+ We’ve added the very popular My App Stack to help you see what top apps le

Gaming 87

Gaming 87

Search Engine Land

JANUARY 9, 2024

Your online search results are critical to your success. Learn how to dominate page one with the content real shoppers are looking for. In this webinar, you’ll learn how to: Improve your search ranking position and the number of page-one results Capture the featured snippet and the top 3 search positions with the answer to your shopper’s questions Get review stars in all applicable brand and product search results Get reviews across the web on multiple review platforms Show the most influe

Engineering 102

Engineering Presentation Product 102

Heinz Marketing

JANUARY 9, 2024

By Tom Swanson, Engagement Manager, Heinz Marketing Process changes are among some of the most difficult to make in business. It takes a long time and needs to be handled with care. Most teams avoid making process changes until there are already rampant problems. For marketing orchestration, it is best to be proactively improving your process as you scale.

X-functional 92

X-functional Government Strategize Start-ups 92

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Search Engine Land

JANUARY 9, 2024

Running an effective PPC campaign for your client is one thing, but building a successful relationship with them can be a different ballpark. Problems will likely arise when there is a lack of relationship between you and your client – from a misunderstanding of expected results to frustrations over increasing CPCs and confusion on how budgets are being spent.

Clients 94

Clients Campaign Trust Service 94

Sales Hacker

JANUARY 9, 2024

Mike Molinet is the Co-Founder of Branch (branch.io), where he was COO and President, leading the company to $100M in ARR. He oversaw all things GTM there, including G&A and Product. Now, he is the Co-Founder of Thena (thena.ai), a seed-stage startup backed by Lightspeed and First Round, where they’re helping companies service and engage their customers in Slack.

GTM 86

GTM CRM Pipeline Growth 86

Search Engine Land

JANUARY 9, 2024

Instacart’s consumer packaged goods (CPG) advertising partners now have access to Google Shopping ads. Leveraging Instacart’s first-party data, marketers can use these ads to connect with high-intent consumers searching on Google and deliver their products in as little as an hour for an enhanced user experience. Why we care. This is an opportunity for advertisers to broaden their reach and tap into a pool of high-value customers, enhancing the likelihood of conversions.

Retail 93

Retail User Experience Price Campaign 93

Understanding the Sales Force

JANUARY 9, 2024

Back in August, I wrote an article about Dinger’s torn ACL and how the Veterinarian went about her sales process to strongly recommend (sell us) the most expensive surgery. She also set expectations by telling us that when a dog tears one ACL, it’s not uncommon for them to tear the other ACL. When Dinger was fully recovered from his surgery, and on the very first day he was allowed to chase a ball, he tore the other ACL while he was returning the ball to me.

Repeat business 77

Repeat business Price Conversion Sell 77

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

Search Engine Land

JANUARY 9, 2024

Google Ads API v13 will sunset on January 31, 2024. All API requests will start to fail for those still using v13 from February 1, 2024 onwards. Developers who have not migrated to the new version by February will experience a disruption in API access. Why we care. API updates directly impact ad campaign functionality. Once a version is sunset, associated requests fail, risking disruptions to campaign management and optimization.

Campaign 80

Campaign Process 80

SaaStr

JANUARY 9, 2024

So we’ve been focusing on leveling up a lot in our content game in 2024: We do terrific, free, live Workshop Wednesdays with the best in SaaS now, every week at 10am PST. Bring your questions! We’ve added the wildly successful CRO Confidential series with Sam Blond, ex-CRO of Brex and now with Founders Fund We’ve upgraded the SaaStr Daily and Weekly newsletters , and they now reach 200,000+ We’ve added the very popular My App Stack to help you see what top apps leading C

Gaming 77

Gaming 77

Understanding the Sales Force

JANUARY 9, 2024

Back in August, I wrote an article about Dinger’s torn ACL and how the Veterinarian went about her sales process to strongly recommend (sell us) the most expensive surgery. She also set expectations by telling us that when a dog tears one ACL, it’s not uncommon for them to tear the other ACL. When Dinger was fully recovered from his surgery, and on the very first day he was allowed to chase a ball, he tore the other ACL while he was returning the ball to me.

Repeat business 62

Repeat business Price Conversion Sell 62

David Meerman Scott

JANUARY 9, 2024

Korean culture is hot around the world. K-pop stars like BTS, Blackpink, and Stray Kids are at the top of the charts and sell out arena shows around the world. Squid Game reached number one on Netflix in 94 countries , including the United States and the United Kingdom. The government of South Korea recognizes the opportunity to use social media to promote the country and its culture to boost tourism, investment, and goodwill.

Entertainment 62

Entertainment Government Gaming Promote 62

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

Hubspot

JANUARY 9, 2024

The art of door-to-door sales is timeless — even during the rise of modern sales strategies. There’s no two ways about it: D2D sales can be tricky. That said, the typical base salary for D2D reps is around $61,800 per year — a figure above the national average. To top it off, high performers can earn over $100,000 annually. So, if you can master the art of door-to-door sales, the juice is worth the squeeze on the income front.

Objectives and Key Results 69

Objectives and Key Results Sales Trust Up-sell 69

Lead Fuze

JANUARY 9, 2024

Remote work isn’t just a trend; it’s reshaping how we do business. By diving into why working remote is better for business , you’ll see the direct impact on employee well-being, with boosts to mental and physical health leading to more engaged team members. The shift from traditional office spaces slashes costs significantly, giving companies financial breathing room.

Real Estate 59

Real Estate Profit margin Gaming Transportation 59

Salesforce

JANUARY 9, 2024

As someone who spent more than 10 years as an account executive (AE), I’ve had my fair share of job interviews. Now as a CEO, I’ll soon be growing my own team. When I think about how to conduct an interview, I’m looking for questions that show a candidate’s resume and background. What can I ask to reveal how a seller deals with customers and what that could mean for the company?

Construction 59

Construction Quota Relationship building Start-ups 59

Sales Pop!

JANUARY 9, 2024

Some people are bracing themselves for a 2024 full of uncertainty. But nothing in life is ever guaranteed. There will always be uncertainty, so don’t let it keep you from success this year. From protecting yourself with the right insurance products like commercial car insurance and cyber insurance to knowing your customers and tracking your goals, you can start the year right and continue through to end it strong.

Finance 59

Finance Sales Follow-up Trust 59

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Service

Lead Fuze

JANUARY 9, 2024

What is sustainability? It’s a buzzword we hear all the time, but it packs a real punch for our future. This concept has grown to define how we live today and aim for tomorrow, blending care for the environment with social responsibility and economic savvy. In this piece, you’ll get down to brass tacks on why maintaining natural resources matters just as much as pushing for gender equality or sparking economic growth.

Non-Profits 52

Non-Profits Education Promote Growth 52

Highspot

JANUARY 9, 2024

Gone are the days of cold calls and one-size-fits-all pitches. Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. What makes it more complicated is that 90% of buyers don’t follow a linear sales funnel path , leaving sales reps little to no room for mistakes. This makes B2B sales training more important than ever.

Technique 52

Technique B2B Cross-sell B2C 52

Search Engine Land

JANUARY 9, 2024

We’ve turned the page on 2023, a year marked by the meteoric rise of AI-driven tools and their significant impact on the SEO landscape. As we begin to navigate our SEO strategies in 2024, it’s time to embrace these tools and supercharge our SEO tool stack. Don’t think of this as the robot uprising, another chapter in a long history of technologies that have “threatened” SEO as we know it.

SQL 116

SQL Price Start-ups Engineering 116

Lead Fuze

JANUARY 9, 2024

Ecommerce is booming, and business owners are on the lookout for ways to capitalize on ecommerce growth. As online shopping becomes more ingrained in our daily lives, understanding how to harness this e-commerce opportunity can make a significant difference. This article will guide you through innovative strategies that boost sales by personalizing customer experiences and streamlining your supply chain.

E-commerce 52

E-commerce Growth Retail Gaming 52

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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