Remove Education Remove Launch Remove X-functional
article thumbnail

GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Functions under the CRO right now. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 86
article thumbnail

GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Functions under the CRO right now. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 74
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM 77
article thumbnail

GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia

Sales Hacker

Atrix AI uses educational AI workshops to qualify buyers, build trust, and stand out in a noisy vendor landscape. Every early stage founder is told to focus on product and growth, but behind every product launch and revenue milestone is a team, and building that team is one of the hardest and most important parts of the journey.

GTM 70
article thumbnail

GTM 147: RevOps Is a Hidden Growth Engine with Navin Persaud, VP of RevOps at 1Password

Sales Hacker

I hear, at least on the marketing side, but across all functions is I wish we hired rev ops sooner and brought ops in sooner. And sounds like, I mean, across every function it’s [00:06:00] AI at the intersection is really elevating each function, allowing people to get outta the weeds, which is fantastic.

GTM 106
article thumbnail

GTM 132: The Rise of the Operator with Casey Woo + Special Announcement

Sales Hacker

18:13 The role of cross-functional communication. 18:13 The role of cross-functional communication. So my company Operators Guild or the community is launching its 21st chapter. Uh, people’s education background, but, uh, did graduate from Harvard and West point, which I think is definitely worth, worth shouting out.

GTM 88
article thumbnail

GTM 154: How AI is Reshaping Sales Tech | Lessons from Building Sales Cloud, Sales Navigator and now an AI-Native Startup

Sales Hacker

But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. So I use that as a forcing function to be you know we’re going to hire for the awesome test and I actually keep a running list when I meet with somebody.

GTM 82