article thumbnail

How Google Business Profile pre-defined services can impact local SEO

Search Engine Land

Google Business Profile (GBP) services might have more to do with local rankings than previously thought, according to recent tests from Sterling Sky (Disclosure: I work at Sterling Sky) and Whitespark. Specifically, adding pre-defined services in GBP seemingly impacts local search rankings. Since when did GBP services matter?

Service 105
article thumbnail

Utility Customers Are Generating Their Own Power — Embrace the New Opportunities

Salesforce

As more consumers start generating and storing their own electricity, they are creating a new energy economy with benefits and opportunities for electric utilities. Newly empowered in every sense of the word, prosumers now influence the design and creation of new utility services and products.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Doubling Down: Karl Alomar, Managing Partner at M13

SaaStr

Coming from a more technical background, I do like technology driven service businesses and technical infrastructure, and have a keen eye on fintech/crypto, as well as AI driven SaaS platforms and productivity tools. Our current fund is about $380M of which we reserve about half for follow-on investments in our performing companies. #3.

article thumbnail

How to build SEO into a new website from the ground up

Search Engine Land

What would you search for on a search engine if you were looking for what we have to offer? What are the problems that our products or services solve? Have discussions about how the website will: Be easily accessible and crawlable for search engines. Google wants to rank the highest quality content in its search engines.

article thumbnail

How to run a successful site migration from start to finish

Search Engine Land

Dig deeper: 12 SEO pitfalls to avoid during a website platform migration Managing and optimizing the new site structure and content How people and search engines access your content, and what type of content you publish are both important to your SEO program moving forward. The supporting subpages are shown underneath.

article thumbnail

From Print to Digital: The History of Content Marketing

Lead Fuze

As search engines became a popular tool for marketers to reach their audience, the need for content that provided real value increased. The Power Shift By the mid-2000s, companies began recognizing the power shift from them to consumers who were now using search engines more than ever before.

article thumbnail

Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

Innovation without usability is like a Ferrari without an engine — looks impressive but is ultimately useless. electricity providers) Emotional : Enhancing well-being (e.g., Connect your product or service to a deeper purpose. User-friendliness should be the cornerstone of every martech product.

Pitch 105