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Urban digital transformation: Insights for marketers from global smart cities

Martech

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%.

Territory 117
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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Strategies for building relationships with PR outlets, reporters, and analysts.

GTM 101
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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

Salesforce

For example, the electric company charges customers for the amount of energy they use each month. Some companies also measure billing in specific units, such as minutes for telecom or units of electricity. The switch is usually transformative, requiring processes and technology across the organization to shift or be redesigned.

Price 52
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Leveraging ChatGPT to Create LinkedIn Profile Summaries

Adaptive Business Services

His success includes training salespeople in the electric sign industry, leading to substantial new business generation. Hes currently learning to play the electric guitar and has a keen interest in supporting and guiding others in both professional and community settings. Suggested Focus : Relationship-focused.

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How to use Google Trends to analyze your competitors’ brand engagement

Search Engine Land

Uncover search patterns: Find short-term or long-term patterns for growth in brand search patterns. The leading indicators, or the source of influence, can identify patterns for: Growth. Identify growth patterns (e.g., spikes or upward trends) like seasonality, year-over-year growth or random spikes. Random changes.

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

I once worked with a client who completely changed the way I think about business growth. Why Companies Form Joint Ventures When growth feels risky, I get why companies look at joint ventures as the smarter bet. For Rivian, its deep-pocketed support to expand its technology across more vehicles. I asked him what changed.

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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth. I want Dennis Lyandres: to know how this insane growth actually happened. They self-perform their own electrical work. Sophie Buonassisi: Behind the scenes, it was a small group of people that were doing everything.

GTM 84