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Please Do Your Homework Before Contacting Me!

Partners in Excellence

Emails asking me if we are interested in learning the latest advancements in lean manufacturing technologies, and how we can leverage them in our factories–I suppose because I write about Lean Sales And Marketing, people must think I have factories that do lean manufacturing–though I struggle how they guess this.

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

Tech companies co-developing a product, then parting ways once its launched. Honda gets a steady supply of high-quality battery modules, while LG secures a long-term manufacturing partner. Project-based joint ventures can also include: Construction firms joining forces to tackle a massive development. in an Ohio battery plant.

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3 Steps You Can Take for Sustainable IT

Salesforce

Data centers: Data centers need electricity to run and both electricity and water to stay cool. And let’s not forget AI algorithms: they can help with fraud detection, autonomous driving, and even cancer screening — but they also consume extra computing power, which means more servers, cooling, and electricity.

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These Brands are Proving How Effective Periscope Can Be

Hubspot

While live streaming video has been around for a few years already, the launch of the Meerkat app to immediate popularity in March of 2015. Early adopter brands on Periscope included some heavy hitters, like Red Bull, Target, Mountain Dew, and General Electric. General Electric. Examples of Brands Who Are Doing Periscope Right.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

On Mother's Day 2012, P&G launched a campaign called "Thank You, Mom." In the summer of 2012, Samsung announced the launch of its newest phone, the GALAXY S III. Around the same time, Apple was also planning the launch of its iPhone 5. Square: Cash Register Launch. Proctor & Gamble: Thank You, Mom. Bad timing, eh?

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Sometimes the Best Customer Service Innovation Means Flipping the Script

Salesforce

I joined Tesla in July 2010 and was challenged with the task of figuring out how to create a retail customer experience that would build customer loyalty and drive demand for a car that was two years away from being manufactured. And they did, starting with the impact the store had on the launch of the iPod. There were no commissions.

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Why we care about AR and VR: A guide for marketers

Martech

Fologram can also act as a replacement for blueprints on construction sites by displaying the underground layout of the area, including pipelines and electrical wirings in 3D. This helps manufacturers cut down on the overhead costs as well as the time taken to design a car. AR in tourism. Apple ARKit.

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