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Scooter-Sharing Is a Big Deal. There's Just One Problem: No One's Heard of It

Hubspot

When I was in San Francisco in April, it seemed that -- in nearly an instant -- everyone was talking about electric scooters and the new system of sharing them: scooter-sharing. Among them are investors, who are leading to the valuation of some of the companies behind electric scooters to reach the billions. What Is Scooter-Sharing?

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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96
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Episode 21: Using Artificial Intelligence and Being Innovative in Marketing with Elgin Fastener Group

Spiro Technologies

And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. We service primarily the industrial market. I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it.

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Episode 21: Using Artificial Intelligence and Building Strong Customer Relationships with Elgin Fastener Group

Spiro Technologies

And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. We service primarily the industrial market. I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it.

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5 Holiday Campaigns That Totally Missed the Mark in 2012

Hubspot

When all sorts of companies across every industry try to find a tie-in -- any tie-in -- between their product or service and a holiday theme. Or perhaps you recall one of the most egregious of the campaign's commercials, where a teenager received a bow-adorned Lexus as a present after asking for a CD player for Christmas.

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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

You guys have been through three days of presentations. With electricity, a lot of African nations never had legacy electrical grids. The challenge, however, is that because of the limited disposable income that both consumers and businesses have, you can’t charge a lot of money for services there. You guys good?

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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

When competing brands continually pour resources into driving awareness around a particular product or service, awareness around that product or service goes up. And that''s good for everybody who provides that product or service -- a rising tide lifts all boats. New Year''s, the Super Bowl, a product launch, and so on).