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Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. This is not the case with Lectric eBike, an electric bike ecommerce company.

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How to build SEO into a new website from the ground up

Search Engine Land

What are the problems that our products or services solve? If you ran a power tools company that sold cordless power tools, electric power tools and gas-powered tools, then your keyword research would likely show that you want to go after key terms like “cordless power tools,” “electric power tools” and “gas-powered tools,” among others.

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Big vendor risks: Friday’s daily brief

Martech

The Wow factor is something that might not be essential but makes for a delightful user experience. Software vendors are no different, and who wants to get stuck with an unsupported product? Must-haves included information on lead scoring and lead management and a data dictionary.

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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc. Users demand high-quality user experience (UX). Many new unicorn SaaS vendors aren’t necessarily providing anything new, but they’ve built products that conform to modern user expectations. Per year, that’s $4.5

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The Plain-English Guide to Progressive Web Apps

Hubspot

Rivalries also push competitors to constantly outperform each other and, in turn, provide their target market with an ever-enhancing customer experience. But imagine if some of the world’s fiercest rivals put their differences aside and teamed up to assemble the best product or service on the market. Image Credit: SimiCart.

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Ecommerce Conversion Rates Across Industries (And How to Raise Yours)

Hubspot

Ecommerce is the ultimate optimization puzzle -- from individual product pages to filtering mechanisms to your checkout sequence, every choice you make has the potential to have a massive impact on the sale of a given product. Electrical and Commercial Equipment : 2.49% - 2.70%. What's a good ecommerce conversion rate?