SaaStr

APRIL 10, 2024

Fast forward to today, it’s settled into a very mature leader, with slow growth but impressive efficiency … at a stunning $2.4 Operating Margins are a wildly impressive 33%, but revenue growth has slowed to a very mature 6%, and paid customer count actually dropped last quarter. It wants efficient growth.

Drivers/motivators 91

Drivers/motivators Price Contract Growth 91

SaaStr

MAY 27, 2024

Harry and Jason did a deep dive on this and so much more here: Intro (00:00:00) Seed investing is broken due to limited founders capable of triple-digit growth. To IPO, companies need to triple their market share in their core market and have a churn rate of less than 3-4% per month. The competition is more intense.

Growth 71

Growth Price Market share Engineering 71

Search Engine Land

SEPTEMBER 19, 2023

The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. Digital marketing expert Anthony Higman shared on X: “So I always knew this was the case, but to see it actually stated by the VP of ads is astounding!

Price 144

Price Meeting Quota Engineering 144

ConversionXL

SEPTEMBER 10, 2018

A major benefit of working in a digital-growth consultancy is that you see businesses across all industries and lifecycle stages try to grow their companies. I see good actions that really help a company grow but also common elements that hinder growth. As I’m a marketer, these focus on a marketing approach.). Their task?

Growth 132

Growth Non-Profits Campaign Start-ups 132

Search Engine Land

OCTOBER 20, 2023

The new customer growth resulting from those improvements is an outcome. Here are examples of common SEO outputs: Traffic metrics The growth of organic visitors to a site, as measured through metrics like page views and sessions, serves as a primary indicator of the website’s visibility in search.

User Experience 125

User Experience Growth Conversion Engineering 125

Search Engine Land

MARCH 4, 2024

Leveraging observed data directly from search engines via platforms like Adthena can help you design PPC campaigns without relying on Google’s platform. At Adthena, we collect observed data directly from search engine results pages. Take the self-guided tour of Market Share.

Territory 116

Territory Market share Legal Strategize 116

Search Engine Land

OCTOBER 17, 2023

Search engine ranking for keywords. Reverse-engineering a competitor’s FAQs This lets you see potential important topics to address with your brand’s differentiators in mind To do this, go to Ahrefs’ Site Explorer , drop in a competitor domain, and then go to the Organic Keywords report. Paid traffic. Trends over time.

Angle 123

Angle Strategize Strategic planning Territory 123

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. According to ICONIQ’s data, many successful companies hit a growth plateau at around $15M ARR.

Go To Market 97

Go To Market GTM Cross-sell Growth 97

Search Engine Land

AUGUST 8, 2023

For the ninth consecutive quarter, we delivered double-digit growth. The post Yelp ad revenue rises 14% as advertisers ‘shift towards performance marketing’ appeared first on Search Engine Land. Net revenue reached a new high driven by record advertising revenue across categories.

Pipeline 89

Pipeline Growth Follow-up Trust 89

SaaStr

SEPTEMBER 27, 2023

Why do I need 50 engineers to do what 3 engineers use to do? Why does my marketing team need 15 people? You can raise ever more venture capital to fund it, or you can try to stay more capital efficient but often trade off some growth just when it’s getting going. But — The Cavalry is Coming. What do they even do?

Niche 104

Niche Engineering Start-ups Growth 104

Search Engine Land

NOVEMBER 6, 2023

Amazon reportedly employs an algorithm created by former executive Jeff Wilke to prevent other online stores from lowering prices, aiming to deter price competition and maintain higher prices in the market. This approach involves mimicking competitors’ pricing changes to avoid losing market share. What Amazon is saying.

Price 113

Price Commission Retail User Experience 113

Search Engine Land

OCTOBER 4, 2022

Maintaining Search Engine Results Page domination may still be fruitful for brand experience, but the costs can and should be reduced until another competitor appears. Savings can even be reinvested into areas of greater growth. To prevent you from a) wasting budget or b) losing market share. What’s the desired outcome?

Represent 94

Represent Engineering Market share Gaming 94

Search Engine Land

MARCH 15, 2023

Bing’s coronavirus tracker filters data, news and video by region 2020: ‘Coronavirus’ results pages became ad-free resource hubs on Bing, Google and other search engines. Google: Mobile Query Growth “Dramatically Higher” Than PC 2010: Google’s mobile traffic growth had been 5X over the past two years.

Launch 93

Launch Engineering Gaming Territory 93

ConversionXL

SEPTEMBER 20, 2018

What is a sales-led go-to-market strategy? A sales-led go-to-market strategy is a growth engine that leverages a sales team to reach their target customers. To put yourself on higher ground, the next best SaaS GtM is a marketing-led GtM. The marketing-led GtM strategy. Dominant growth engine.

Go To Market 289

Go To Market GTM Profit margin Education 289

Search Engine Land

MARCH 9, 2023

Neither search engine suggested that these lists were used to boost sites in their search results or exempt them from any overall algorithm changes. Prediction: Apple Will Not Renew Google As Safari Default Search Engine 2015: Spoiler alert: Wrong.

E-commerce 95

E-commerce Territory Engineering Networking 95

SaaStr

FEBRUARY 12, 2022

Within each segment, they split up buckets of data in the following categories: Companies, Deal Creation, Close Rate, ACV, Market Share (which measures Gorias customer vs. competitor market share) and NRR. Lapeyre believes that you should consider your strategy as a growth engine. Measure Customer Success.

Customers 96

Customers GTM Referrals Growth 96

Search Engine Land

FEBRUARY 7, 2023

With such a promising prospect, let’s look at Microsoft Ads (or Bing Ads, as most PPC marketers still fondly call it) in relation to Google – including advantages, disadvantages, and opportunities for the platform to make some gains in market share. SUBSCRIBE See terms. What disadvantages persist for Microsoft Advertising?

Construction 93

Construction B2B Engineering Networking 93

Search Engine Land

FEBRUARY 10, 2023

A big part of my job is educating search marketers on the potential to drive growth with affiliate marketing. Misconception 1: Affiliate steals brand clicks and drives up CPC This is the biggest and most immediate hurdle I tend to identify with search marketers, so it’s a good place to start.

Non-Profits 95

Non-Profits Real Estate Retail Commission 95

Search Engine Land

AUGUST 15, 2023

Let’s say you’re working for a young, innovative CRM trying to eat into the market share of Salesforce, HubSpot, and the like. I met with the product engineers on the client’s team. Be ready to build momentum using longer-tail keywords and addressing more niche audiences that can establish a base for growth.

CRM 95

CRM Angle Niche Clients 95

Search Engine Land

OCTOBER 10, 2023

that have gradually contributed to addressing diverse needs: Search engines : “I want to know” searches. Market share – splitting by digital and non-digital. Demand growth rate. Annual growth trends. Digital video platforms (e.g., Geolocation platforms (e.g., Omnichannel maturity.

Objectives and Key Results 109

Objectives and Key Results X-functional Intrinsic Construction 109

The 5% Institute

AUGUST 15, 2023

In today’s competitive business landscape, having a well-defined sales and marketing strategy is essential for the success and growth of any organization. Understanding Your Target Audience To effectively market your products or services, you must have a deep understanding of your target audience.

Objectives and Key Results 52

Objectives and Key Results A/B testing Strategic planning Sales 52

Search Engine Land

APRIL 6, 2023

Google first turned to artificial intelligence and machine learning to power its search engine algorithm back in 2016. As we look into the crystal ball, it’s becoming increasingly clear that AI will continue to be one of the most critical factors in the future of search engine optimization and digital marketing.

Engineering 112

Engineering Legal Launch Referrals 112

SaaStr

FEBRUARY 2, 2024

Think about it, OpenAI can pay pretty much anything it wants right now for engineers. And on the right chart above, you’ll see Shopify’s growth. If you grew 30% last year, but your competitor grew 60%, you’re actually losing market share and that’s because you fell out of product-market fit. #7.

Growth 115

Growth Start-ups Product Customers 115

Search Engine Land

MARCH 10, 2023

Report: 65 million US smart speaker owners, smart displays quickly gaining traction 2019: Surveys suggested there was still considerable room for growth. Bing’s Market Share Up For Third Straight Month: Hitwise 2010: Hitwise showed Bing gaining share for the third straight month, and its 9.7%

Commission 93

Commission Objectives and Key Results SQL A/B testing 93

Search Engine Land

JANUARY 25, 2023

Search in Pics: Google bison, bowling balls & game controller tables 2018: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Twitter planned to test a self-serve ad product later that year.

Objectives and Key Results 87

Objectives and Key Results Retail Real Estate Engineering 87

Search Engine Land

FEBRUARY 24, 2023

Yahoo Gains Share And Query Volume In Latest comScore Search Report 2015: Firefox deal powered the second straight month of growth for Yahoo search. Opera Says Google Dominating Search On Mobile Web 2010: Google had a lead comparable, almost exactly, to its market share on the PC in the U.S.

Negotiate 128

Negotiate Launch Electricity Networking 128

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Search Engine Land

JULY 13, 2023

Perspectives” SEO is going to be a huge growth opportunity. After all, we are still talking about search engine optimization. It's a growth mindset. The thing is, no one is going to give us this extra market share. Nor do you need to tell people what to write to try and be featured in the discovery feed.

Start-ups 97

Start-ups Engineering Growth Follow-up 97

Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. Why did Search Engine Land shut off AMP? As we explained in We’re turning off AMP pages at Search Engine Land , it was due to competition in Top Stories (after AMP was no longer required for inclusion in Top Stories) and waning support by social media platforms.

Non-Profits 118

Non-Profits Engineering Networking CTR 118

Search Engine Land

JUNE 26, 2023

Opportunities: Areas where there is potential for growth and that can be exploited to your advantage. The purpose of a SWOT analysis is to arm you with intelligence concerning your market position and to guide you to exploit opportunities with strengths while addressing weaknesses and threats. What link sources have we yet to tap into?

Objectives and Key Results 98

Objectives and Key Results Engineering UX Follow-up 98

Search Engine Land

AUGUST 11, 2023

I am sure you have guessed it by now, but I’m talking about Barry Schwartz and his website, Search Engine Roundtable. Search engine coverage through the years Since we had data from 2003 and a prolific poster, we thought it would be interesting to look at the topic coverage that mentioned various engines in the titles of posts ( Figure 2 ).

Engineering 98

Engineering Follow-up Start-ups Niche 98

Search Engine Land

MARCH 14, 2023

When paid and organic search campaigns work together, you not only spend more efficiently and optimize search results, you also create an opportunity to reallocate budget to reach big-picture goals like higher market share. Make it easy for search engines. Adjust your page URLs for maximum SEO value (if you can.)

Real Estate 95

Real Estate UX Campaign Engineering 95

ConversionXL

NOVEMBER 23, 2022

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Salesforce, for example, increased its revenue market share to 18.4%

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Spiro Technologies

MARCH 29, 2024

How do you measure market share? We have our first couple of projects at our plant in Florida that we have taken to market, but before we go license it globally, we need to refine it a little bit more yet. Adam Honig: I can see a big market for that coastal erosion. That grows the market over time. We’ll find out.

Manufacturing 45

Manufacturing Up-sell Healthcare Territory 45

SaaStr

OCTOBER 22, 2020

We didn’t hire engineers from Google or Facebook; we hired for work ethic and growth potential. Natural Product-Market Fit creates faster and more sustainable growth than artificial. Everyone talks about Product-Market Fit; it’s the holy grail of SaaS. 5x engineers. But it worked.

Engineering 93

Engineering Growth Niche Start-ups 93

SaaStr

JANUARY 3, 2021

The majority of Slack’s growth is from larger, enterprise accounts where Salesforce is strong. 100k+ deals are the majority of its growth engine. Very high market share alrea dy. But it knows how to lean into a dominant market share. Slack has already become very enterprise.

Market share 59

Market share Growth Price Up-sell 59

Search Engine Land

MARCH 2, 2023

“Well, we named it internally after an engineer, and his name is Panda. Report: Growth Of Paid Search Budgets Decline While SEO Budgets Increase 2009: An eMarketer report said SEO budgets would increase in the next five years, while paid search budgets would decline relative to the overall marketing budgets for companies.

Launch 88

Launch Legal Engineering Networking 88