SaaStr

DECEMBER 1, 2024

This wasn’t just feature creep – it was strategic expansion that drove both stickiness and upsells. The Platform Bet While competitors stayed in their lanes, Zinman pushed monday.com to become a true platform. Today, users can build custom workflows without code.

Strategic partnership 94

Strategic partnership User Experience Growth Strategize 94

Sales Hacker

MARCH 8, 2024

Together, you can strategize the best approach to moving those leads through the pipeline. Ecosystem-led growth (ELG) is more than the ‘latest acronym’ — it’s an effective go-to-market (GTM) approach that leverages partnerships and partner data to source new opportunities, increase deal velocity, reduce churn, and expand existing accounts.

GTM 118

GTM Growth Referrals Cross-sell 118

SaaStr

DECEMBER 31, 2021

I want to spend a little time on some learnings about Strategic Partners in SaaS. First, let me be clear — to make it in SaaS, you’re probably going to need to achieve real success with Strategic Partners. That doesn’t even pay for one engineer.” Because it takes a Village. ” Yikes.

Strategic partnership 98

Strategic partnership Strategize Launch Engineering 98

Heinz Marketing

AUGUST 28, 2023

Similarly, tools like social media platforms, marketing automation, and data analytics are powerful allies, but they are most effective when harnessed in alignment with a strategic direction, creating the ability to optimize them to their fullest potential. Conduct keyword research to ensure your content is optimized for search engines.

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

Search Engine Land

NOVEMBER 1, 2023

As consumers navigate search engines, social platforms and retail sites, their interactions with brands become complex and multifaceted. The journey toward a converged digital marketing strategy combines strategic thinking, technological innovation, and a deep understanding of consumer behavior across channels.

Retail 93

Retail E-commerce Strategic partnership Click Through Rate 93

Hubspot

FEBRUARY 7, 2018

It all started when my colleague, HubSpot's Director of Acquisition Matt Barby, pointed out that a Google search for Justin Timberlake would display the following within the search engine results page (SERP): Naturally, I had questions. Why is the search engine polling searchers on their favorite new Justin Timberlake songs?

Strategic partnership 78

Strategic partnership Engineering Strategize Gaming 78

Heinz Marketing

JANUARY 28, 2024

Seamless Partner Discovery: For B2B marketers seeking to establish strategic partnerships, You.com offers a powerful platform for discovering potential collaborators, suppliers, and allies within the business ecosystem.

Strategic partnership 75

Strategic partnership B2B Presentation Clients 75

Partners in Excellence

MAY 1, 2014

It meant establishing some strategic partnerships. This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. Recently, I was talking to the CEO of a company.

Strategic partnership 101

Strategic partnership Drivers/motivators Prospecting Represent 101

ConversionXL

AUGUST 2, 2017

This creates a unique window of opportunity for strategic partnerships. Marj Koppelaar , Head of Strategic Partnerships at Mirakl : “I do a lot of research into the company to find out what they are trying to achieve. Partnership that goes one way. Social factors. is there a technical fit? a competence fit?).

Strategic partnership 84

Strategic partnership Objectives and Key Results Cross-sell Strategize 84

RingDNA

MARCH 26, 2025

CEOs & COOs: Need to build strategic partnerships? Strategically grow your network, and you’ll be amazed at how opportunities begin to unfold. Whether it’s engineers sharing new product features or customer success reps highlighting client wins, your entire team can contribute to the company’s growing authority.

B2B 62

B2B Closing Sell Referrals 62

ConversionXL

AUGUST 2, 2017

This creates a unique window of opportunity for strategic partnerships. Marj Koppelaar , Head of Strategic Partnerships at Mirakl : “I do a lot of research into the company to find out what they are trying to achieve. Partnership that goes one way. Social factors. is there a technical fit? a competence fit?).

Strategic partnership 77

Strategic partnership Objectives and Key Results Cross-sell Strategize 77

Closer's Coffee

JULY 5, 2023

Shortly after launching GRIND, Thomas experienced success generating sales, attracting investors and securing strategic partnerships. Tune in to learn more about his inspiring story, more about his Shark Tank appearance, and learn more about how he is inspiring inner-city kids to pursue careers in engineering and technology.

Strategic partnership 52

Strategic partnership Sports Strategize Launch 52

Search Engine Land

JUNE 26, 2024

This profile, rich with quality links, can boost your site’s authority and help improve search engine visibility, which can lead to more organic traffic. Our approach helps boost online authority, driving better search engine rankings and increased organic traffic. The Hoth – Best for local The HOTH, based in St.

Service 73

Service Real Estate Strategic partnership Niche 73

Hubspot

JANUARY 27, 2013

Visual Storytelling: The Key Weapon to Content Marketing, From Search Engine Watch. Search Engine Watch mentions that, “storytelling is practically in our DNA. If you need some ideas, Search Engine Land lists a few such as “Overcoming the Monster,” “The Quest,” or “Rags to Riches.” But how does one actually do this?

Strategic partnership 78

Strategic partnership Engineering Networking Start-ups 78

Hubspot

OCTOBER 3, 2012

In the history of search engine optimization the rank of a piece of content in search engine results has typically come down to two key drivers: relevancy and authority. More and more, search engines have begun to incorporate social context into their search results. Pretty standard stuff, right? What is Social Search?

Networking 78

Networking Strategic partnership Engineering Drivers/motivators 78

Hubspot

AUGUST 14, 2018

By setting up strategic partnerships with financial titans like Capital One, Citigroup, Visa, and Nasdaq , Chain has accelerated Wall Street’s adoption of blockchain technology. Chain is a blockchain development company that builds cryptographic ledger systems for the financial services industry. Intellectsoft. Techracers.

Contract 78

Contract Real Estate Strategic partnership Government 78

Salesforce

JANUARY 11, 2024

Search engine optimization (SEO) is also a big part of ecommerce marketing. More than half ( 59%) of shoppers use search engines like Google to research upcoming purchases. This can include display ads, search engine marketing (SEM), and influencer partnerships. Business partnerships. And don’t forget about SEO.

Customers 64

Customers Strategic partnership Engineering Price 64

Hubspot

DECEMBER 11, 2013

With regular algorithm updates and new factors influencing search all the time, search engine optimization is a bit of a moving target these days. Write for people first, search engines second. According to comScore’s October search engine rankings , Bing received 18.1% Misconception #2: Bing doesn''t really matter.

CTR 78

CTR Strategic partnership Engineering User Experience 78

Sales Hacker

OCTOBER 30, 2018

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. She is an experienced and strategic GTM leader who loves driving revenue growth.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

ConversionXL

APRIL 4, 2017

This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. Search engine marketing is intent-based keyword bidding on search networks such as Google Adwords and Microsoft Bing. How should startups approach strategic partnership negotiations?

Growth 118

Growth Referrals Niche Strategic partnership 118

Highspot

JANUARY 5, 2024

Enablement leaders must build strategic partnerships with their revenue operations teams because it is only together that these teams can drive the operational rigor necessary to improve and sustain high sales productivity. There’s no time for fragmented tools that don’t speak to one another.

Product 52

Product Strategic partnership Sales Customer Relationship Management 52

The 5% Institute

JULY 7, 2023

Develop a comprehensive digital marketing strategy that encompasses search engine optimization (SEO), social media marketing, content marketing, email marketing, and paid advertising. Developing Strategic Partnerships Collaborating with strategic partners can expand your reach and drive sales.

Drivers/motivators 52

Drivers/motivators Referrals Objectives and Key Results Repeat business 52

Hubspot

FEBRUARY 15, 2018

Apple is kind of amazing at turning all its products into an ecosystem," says Kevin Raheja, HubSpot's Director of Strategic Partnerships. "A Google Home is for questions," she said, with a nod to Google's origins as a search engine. A really sticky ecosystem.". Oh, I definitely do," she told me.

Strategic partnership 78

Strategic partnership Healthcare Service Retail 78

Highspot

JANUARY 28, 2024

Be sure to follow content guidelines to ensure quality and that it resonates with your audience and achieves your strategic goals. SEO specialists: Focus on optimizing content for search engines, ensuring that it is useful and ranks well. Editing: A content editor refines the draft to effectively meet strategic goals.

Government 52

Government Legal Objectives and Key Results Strategic partnership 52

The 5% Institute

MAY 22, 2023

However, scaling sales successfully requires a strategic approach that encompasses various factors, including goal setting , sales enablement, data-driven techniques, and expanding sales channels. Establishing Strategic Partnerships Collaborating with strategic partners can open new avenues for sales growth.

Objectives and Key Results 52

Objectives and Key Results Technique Strategic partnership Sales 52

ConversionXL

APRIL 7, 2020

It’s the third largest search engine behind Google search and Google Images.) A third option is to create a strategic partnership with knowledge, technology, or resource experts within your community or industry. Consider, for example, archiving your podcasts for free via YouTube. Partner with others.

Objectives and Key Results 85

Objectives and Key Results Strategic partnership Promote Start-ups 85

Sales Hacker

JANUARY 24, 2018

Build strategic, win-win partnerships. That’s why strategic partnerships work so well in the long-term. Therefore, you should measure each target publication against these metrics: Domain authority (DA): A search engine ranking score that predicts how well a website is likely to rank on Google.

Lead generation 98

Lead generation Technique Pipeline Referrals 98

Lead Fuze

SEPTEMBER 30, 2021

Moreover, networking can help you build strategic partnerships that would bring your clients and added value. Strategic partnership is the key to succeeding in such a goal. . 3 Local search engine optimization: We all understand how important it is to rank among the top websites in search results.

Lead generation 52

Lead generation Niche Objectives and Key Results Strategic partnership 52

Lead Fuze

MAY 26, 2023

Don’t forget to include those juicy SEO keywords for maximum visibility on search engines like Google. Remember, participating in industry awards competitions is a strategic move that can elevate your agency’s reputation and lead to increased business opportunities. What are the 7 Key Areas in an Advertising Agency?

Referrals 52

Referrals Pitch Niche Clients 52

Salesforce

DECEMBER 12, 2022

Unifying databases (marketing clouds, service software, and ecommerce engines) gives your marketing teams a complete picture of the customer journey as it happens. Automation turns your customer relationships into strategic partnerships. In short, automation activates your data, by centralizing what you already have.

Clients 52

Clients Strategic partnership Service Contract 52

SaaStr

OCTOBER 15, 2019

The goal behind this framework was to create more of a growth engine that integrates the people, the technology, the data, the buyers, content, orchestrates it across the customer journey to be able to make the biggest impact. So what we did was we defined our ideal buyer a little bit differently than most enterprises. Lauren A.:

Pipeline 81

Pipeline Manufacturing Up-sell Cross-sell 81

SaaStr

MARCH 13, 2025

Successful companies are running three motions simultaneously: Bottom-up developer adoption Top-down enterprise engagement Strategic partnerships And they’re doing it from Day 1, not sequentially like in traditional SaaS. Because the market is moving too fast for traditional enterprise sales cycles.

Growth 107

Growth Strategic partnership Contract GTM 107

Martech

JUNE 5, 2025

Theyd pointed their marketing engine in the wrong direction. The castle and moat strategy In business school, were taught to find a valuable, rare, inimitable core competency and to build a strategic moat around it strategic partnerships, products, legal frameworks, brand, etc. The real question is why? Email: See terms.

Strategic partnership 56

Strategic partnership A/B testing Legal Pipeline 56

Sales Hacker

OCTOBER 28, 2019

This week on the Sales Hacker podcast, we speak with Amyra Rand , VP of Sales & Strategic Partnerships at Criteria Corp. We’ve got Amyra Rand, who’s the Vice President of Sales & Strategic Partnerships for a Criteria Corp. Sam Jacobs: Hey, everybody, it’s Sam Jacobs.

Strategic partnership 42

Strategic partnership Drivers/motivators Strategize Healthcare 42

SaaStr

MARCH 12, 2019

From a bottoms up perspective, in particular with what we sell or that we serve, a number of different roles within modern technology organizations from developers to site reliability engineers, Dev ops, IT operations, we serve all of those stakeholders and we need those hands on practitioners to love our product and see value from our product.

Contract 82

Contract Sports Cross-sell Start-ups 82

Hubspot

JANUARY 17, 2018

Learn about sales team management, creative business development strategies, time-saving sales tools, B2B strategic partnerships, aligning sales with marketing, effective prospecting, negotiation techniques, and more. You'll learn strategic insights to generate value for your customers and advance your career.

Technique 101

Technique B2B Sales Strategic partnership 101