Sales Hacker

MARCH 21, 2025

Product & engineering trade-offs: PLG requires simplicity, while enterprise customers demand customization. Define your Product-Qualified Lead (PQL) criteria Reverse-engineer signals from past enterprise deals to define high-potential PQLs. Striking a balance is tough. Prioritization is key. integrations, increased seat count).

Growth

Salesforce

OCTOBER 25, 2024

Similarly, bespoke commission software is engineered to adapt its core functionality to your organization’s specific needs. Due to its complexity, even smaller changes typically require engineering proficiency and deep expertise with the legacy code that particular software was built on. But what happens when those needs change?

Commission

Sales Hacker

JULY 11, 2025

No engineers required. Lacking in-house engineering. Use this if you’re: Technical (or have close access to engineers or AI talent). The no-code starter If you’re just getting started with AI agents, this is the lowest-lift and fastest path to real leverage. Use this when you’re: Wearing every hat.

Launch

Salesforce

JANUARY 6, 2025

Then, you also have commissioned employees who sit outside of the sales team sales engineers , account management, support, service roles, and more. The perfect modern commission solution doesnt shy away from the accessibility and familiarity of a spreadsheet it leans into these benefits while adapting them to a powerful, automated engine.

Commission

Sales Hacker

MAY 16, 2025

Cursor, Poolside, Create, GitHub Copilot tools like these are turning weeks of engineering work into prompts. They should operate as one integrated revenue engine aligned by shared data and driven by the same signals. GTM is having its moment (and its just getting started) To really understand whats happening, lets zoom out.

GTM

Sales Hacker

MAY 9, 2025

More for your eardrums GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell Episode guest Marcy Campbell is the CRO at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences.

GTM

Sales Hacker

JULY 18, 2025

That’s where Generative Engine Optimization (GEO) comes in. If SEO was about being found on Google, GEO is about being trusted by ChatGPT (and other AI engines). Implement schema (Article, FAQ, Person, Organization) to help AI models and search engines interpret your content structure and metadata correctly. Use this as a guide.

Gaming

Sales Hacker

MAY 2, 2025

In one of the company Superhumans most successful campaigns to date, the team turned beta testers into a distributed marketing engine that amplified their messaging, created social proof, and drove a 60% increase in new seats. Standing up a strong solutions engineering function became critical to navigating larger, more complex deals.

Launch

Sales Hacker

APRIL 18, 2025

Questions to ask yourself / your team Ask these questions: Are we writing for search engines or problems our buyer actually has ? Hyper-personal outreach still wins. Act like a customer. Record whats broken. That gets attention. Do we know where our content ranks in Gemini or ChatGPT responses?

GTM

Sales Hacker

MAY 30, 2025

Its AI engine drives demand, boosts visibility across Google and GPT, follows up with leads, and rebooks past clients. Salons, spas, and wellness other local business entrepreneurs are expected to post daily, run ads, and learn SEO – while juggling clients, staff, and operations. Zoca solves for that.

GTM

Sales Hacker

JUNE 13, 2025

With nearly $1B in fresh funding and a $10B valuation, it’s an intesting one to keep an eye on More for your eyeballs How Generative Engine Optimization (GEO) rewrites the rules of search. Cursor is redefining how software gets built—an AI-native dev environment that’s already powering the next wave of high-growth startups.

GTM

Hubspot

SEPTEMBER 19, 2018

Google has been slowly but consistently moving its search engine ranking algorithm to focus more on the intent of a person's search and less on "exact keyword matching," the term it's known by in the SEO industry. Last week, Google gave the search engine its biggest update yet in that interest. s largest publications.

Engineering

Sales Pop!

DECEMBER 9, 2022

This means there are now other cities ripe with technological, science, engineering, and innovation opportunities that are also cheaper to live in. As millions have flocked to these areas to make their career dreams come true, housing and daily living prices have made it nearly impossible to be financially independent. Tucson, Arizona.

Gambling

SalesforLife

AUGUST 12, 2019

For example, a strategy in a vertical like the federal government, rather than calling all departments in Washington, DC, the strategy would be to reverse-engineer and identify where your company has asymmetrical competitive advantages. And your team must develop a more effective strategy for pipeline creation.

Sell

Search Engine Land

FEBRUARY 5, 2024

Google will face allegations of using underhanded tactics to secure its position as the world’s leading search engine in a jury trial set for September 9, brought by the U.S. The lawsuit argues that Google should be forced to sell its ad manager suite to make the search engine market fairer. judge in Washington, D.C.

Legal

Search Engine Land

JANUARY 12, 2023

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Also on this day.

Engineering

Search Engine Land

DECEMBER 21, 2023

I initially posted about it on the Search Engine Roundtable , several hours prior to Google confirming the issue. The sites I write at, here and the Search Engine Roundtable do not appear to be impacted. The Wall Street Journal, NY Times, Washington Post and other large publications also do not seem to be impacted.

Territory

Search Engine Land

JUNE 14, 2023

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. states (Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia), joined forces to bring a similar lawsuit against Google.

Commission

Search Engine Land

JANUARY 6, 2023

The Washington Post reported that “Supergut Chief Executive Marc Washington said the maker of gut-health products used to spend about 80% of its ad budget on Meta’s Facebook and Instagram platforms, with the rest going to Google. But reports like this help solidify what many advertisers already know; diversification is key.

Retail

Hubspot

MAY 21, 2020

And Washington, D.C. I put the difficult work of finding a backup sponsor on hold for the relatively mechanical activities of the podcast: getting guests, students, and managing the freelance audio engineers. Search engines seek text, so you can more easily attract search bots by including text with your Show Notes page.

Promote

Search Engine Land

DECEMBER 5, 2022

Learn how The Washington Post is executing personalized customer experiences as a key engagement driver to power use cases from acquisition to win back. Click here to view more Search Engine Land webinars. The post Webinar: Drive smarter engagement across the customer journey appeared first on Search Engine Land.

Customers

Search Engine Land

AUGUST 24, 2023

Ten publishers that saw significant drops in X referral traffic, according to SimilarWeb, were: BuzzFeed -70% Reuters -67% The Washington Post -48% The Wall Street Journal -42% CNN -41% Fox News -39% NBC News -38% The New York Times -35% The Guardian -29% BBC -20% A five-year trend. of all Search Engine Land sessions. By the numbers.

Referrals

Search Engine Land

APRIL 20, 2023

A new search tool from the Washington Post lets you find out. For example, Search Engine Land was used. And Search Engine Land’s parent company site, Third Door Media. Also, Barry Schwartz’s Search Engine Roundtable was used. Why we care. Ironically, Reddit, itself, didn’t even create any of that value.

Engineering

A Sales Guy

FEBRUARY 1, 2014

A more efficient, lower cost revenue generation engine. Matt lives in Kirkland, Washington with his wife, Beth, three children and a menagerie of animals (a dog, cat, and six chickens). If your inside sales team is focused on qualifying leads, make that a marketing function and allow your sales team to focus on selling.

Inside sales

Outreach

JULY 5, 2018

I moved back to Seattle, Washington from Santiago, Chile after starting a solar company with a buddy. When I told my mom this, she gave me the answer I expected to hear: “You studied Electrical Engineering, Andrew. Sure, I could’ve landed an engineering job that pays a ton of money. Setting the Stage. Why didn’t I do this?

Electrical Engineering

Search Engine Land

JUNE 20, 2023

Gannett, the publisher of USA Today, is suing the search engine for using “deceptive commercial practices” and breaching U.S. After a two-year investigation, the European Commission said that “mandatory divestment” is the only way the search engine can look to resolve the issue as behavioral changes would not be effective.

Commission

Hubspot

AUGUST 10, 2011

Unfortunately, many franchise companies with large networks of franchisees spread throughout the country are not taking advantage of on-page search engine optimization (SEO) best practices. The page title is the first thing search engines read when crawling your site. Create an Optimized Page Title. This is not an accident.

Real Estate

Jeff Shore

NOVEMBER 14, 2018

He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.

Sell

David Meerman Scott

APRIL 25, 2023

The Washington Post released a fascinating analysis of how AI chatbots gather content on the public Web. The report, Inside the secret list of websites that make AI like ChatGPT sound smart (subscription required) is a fascinating read.

Engineering

Highspot

JULY 30, 2021

Gayathri Venkat, Engineering Manager, on Taking Career Risks. I am an electronics engineer by education and early in my career, my original goal was to work in radar communication. As of today, I’ve been an engineering manager for four years and loving it. What was your journey into tech? Katie Miche, Sr.

SQL

Search Engine Land

APRIL 6, 2023

.” – Yusuf Mehdi, Microsoft corporate vice president, Modern Life, Search, and Devices, “ Driving more traffic and value to publishers from the new Bing “ Mehdi was addressing concerns in the content creator community that search engines that provide results assembled by generative AI (a.k.a., Meta stopped paying U.S.

Engineering

Hubspot

OCTOBER 24, 2018

A laundry list of popular search engines, social platforms, content management systems, and eCommerce websites support AMP, like Bing, LinkedIn, Pinterest, Reddit, Twitter, Medium, WordPress, Squarespace, Tumblr, eBay, and BigCommerce.

Launch

Search Engine Land

APRIL 25, 2023

Yelp Guaranteed is available on iOS devices in San Francisco, New York City, Chicago, Seattle, and Washington D.C. The post Yelp unveils 3 new features to transform user experience and boost engagement appeared first on Search Engine Land. The program is expected to be available nationwide on all platforms by summer.

User Experience

Hubspot

JUNE 12, 2013

According to a survey from Pew Research Center and The Washington Post, 54% of Americans are cool with the National Security Agency (NSA) tracking their phone calls in terrorism investigations. It''s only a matter of time until our desktops start looking like this: 3) They may take our phone calls, but they''ll never take. OUR EMAILS!

Represent

Search Engine Land

FEBRUARY 19, 2023

Search In Pics: Google Glass Book, Android Mobile & Pebble Beach Box Seats 2015: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Just an AI news engine.” million U.S. subscribers in the fourth quarter of 2006, roughly 1.1

E-commerce

Salesforce

OCTOBER 4, 2024

Every CRO finds themselves thinking this about their original revenue engine at some point — usually after a period of growth. In this article, we’ll explain how building a RevOps team can turn a cumbersome revenue engine into a well-oiled machine. “It’s not me. It makes sense – in the early days of growth, your team had to be lean.

GTM

Hubspot

NOVEMBER 21, 2016

Google has partnered with several different publishers and platforms to start using AMP on its content -- Twitter, Vox, BuzzFeed, and the Washington Post, to name a few. Here’s an example of what an AMP-formatted story on the Top Stories carousel looks like once you click: Source: Search Engine Land. Why Does AMP Matter?

User Experience