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6 things to look for in a B2B influencer

Martech

As Yolanda Zaw of LinkedIn writes , B2B influencers are “not here to entertain with viral dance routines or trendy challenges. This goes just beyond having followers — although reach is important. Engagement with followers (44%). Instead, they bring deep expertise and credibility to the table.” Trustworthiness (52%).

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Let’s break down and understand the following: What does digital marketing include? Video content : Producing videos to educate, entertain or inform your audience. Defining marketing’s present and future 3. Community engagement: Interacting with followers, responding to comments and managing your online community.

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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

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Why the best thought leadership doesn’t sound like thought leadership

Martech

The death of the script Traditional thought leadership used to follow a predictable formula: hire a ghostwriter, sprinkle in some buzzwords about synergy and disruption, publish on LinkedIn, repeat. Up to 46% of companies have seen a decline in reputation this year. But audiences have developed an allergy to corporate platitudes.

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GTM 149: Inside Meta’s $10B Sales Playbook with Rick Kelley

Sales Hacker

You know, it was probably around 2000 when I saw the internet just absolutely blowing up. and I was thankful to have Yahoo actually come to the Boston area and set up their national sales team for mid-market. I set up an international centralized sales team in Barcelona for, for Yahoo’s advertising services.

GTM 89
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How to maximize event ROI using smart budgeting

Martech

She recommends the following guarantees as a guideline: Breakfast: 60% 70% of total attendance. Dig deeper: Beyond attendance: Unlocking B2B growth with event-led strategies Talent selection presents another opportunity for strategic savings without sacrificing content value. Email: Business email address Sign me up!

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GTM 148: Winning Every Tech Shift from a 3X Founder (From Internet to AI)

Sales Hacker

They’re looking at product and eng and how, you know, my time to development speeds up. It’s a really fun time to be operating because when you think like you’re not limited by some of the constraints you’ve had historically, uh, it really sort of opens up a huge array of opportunity for you. Definitely.

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