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Here’s How Automation Drives Growth for Media and Entertainment Companies

Salesforce

Automation is a huge buzzword in the media and entertainment industry these days, for good reason: media and entertainment companies use it to fuel growth while keeping customers happy. Our out-of-the-box automation templates are made for the media and entertainment industry, and can help your teams become more efficient.

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How Sony Interactive Entertainment built a winning marketing data strategy

Martech

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.”

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Podcast SEO: Top tips for discovery and growth

Search Engine Land

People have said that podcasting had peaked, but we are predicting huge growth, and with listeners now in the mainstream, there has never been a better time to start a podcast and begin connecting with your customers,” Fraser added. ” Every episode should offer value – whether it’s educational, entertaining, or simply thought-provoking.

Growth 112
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Product Led Growth

Partners in Excellence

The SaaS world has “discovered” a something new to drive revenue growth. They’ve labeled this innovative approach, “product led growth.” As I read all the insights and discoveries around product led growth, I have this overwhelming sense of “deja vu” all over again. ” Wow! .”

Growth 77
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AI content creation: Ushering in the unimaginable

Martech

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. Imagine a game show with viewer-specific puzzles.

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Drive growth with account-based marketing

Martech

E-commerce has been on the rise for years but has had explosive growth during the pandemic. What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs. We will continue to see large upticks in e-commerce growth worldwide in two to three years.

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Consumer interest in nightlife, entertainment, fitness businesses surge; Thursday’s daily brief

Search Engine Land

And holiday sales will break a new record as Cyber Week growth slows down. Please visit Search Engine Land for the full article.