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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. The growth is fueled by engaging content and the ability to measure its impact. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” Podcasts are projected to reach $2.6

Sports 90
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AI content creation: Ushering in the unimaginable

Martech

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

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How Jagran New Media doubled video ad revenue with a managed AdOps service

Martech

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”. Expanding video content and scaling growth.

Service 102
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Top 5 social media platforms you should focus on

Search Engine Land

For the savvy marketer, that number represents a market they can tap into to drive business growth. If you’ve been wondering, I want to share the top five social media platforms you should focus on for business growth. billion monthly active users worldwide, it’s an undeniable powerhouse in social networking.

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5 Ways To Generate More Leads For Lawyers [A Guide]

ClickFunnels

Note that someone who simply expressed interest in your services by, say, visiting your law practice website, is not a lead unless they have also provided their contact details. Analyze what traits your existing clients have in common, then use that information to target people who might benefit from your services.

Referrals 237
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Beyond Acquisition: 7 Ways B2B Marketers Can Lift Customer Retention and Lifetime Value

Heinz Marketing

Why Customer Retention Matters Customer retention isn’t just a feel-good metric; it’s the lifeblood of sustainable growth. Marketers can help develop a comprehensive onboarding program that provides clear instructions and ongoing support to ensure customers derive maximum value from your product or service.

B2B 60
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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. First, let’s lay the landscape for the marketing channels most companies are using for growth, as well as which companies are capitalizing on these channels. The Intersection of SEO and CRO (and How to Maximize Long Term Growth).

Growth 118