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6 things to look for in a B2B influencer

Martech

As Yolanda Zaw of LinkedIn writes , B2B influencers are “not here to entertain with viral dance routines or trendy challenges. Network of connections (52%). Look out for experts who might not present themselves primarily as influencers: analysts, for example, and conference speakers. 6 things to look for.

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CTV takeover: 2025 predictions

Martech

Consolidation of top shows and differentiation through FAST As legacy giants in the industry divest from traditional cable networks, well see a consolidation in how consumers access premium CTV content, said Aaron Grote, VP of digital products for digital marketing agency Stirista.

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20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain

Hubspot

If you''re regularly on our blog, you know that we love SlideShare presentations. Last year we posted an article about 20 inspiring SlideShare presentations we wanted to share with our audience. There are so many more presentations like these that are valuable that we wanted to share another 20 for you to check out.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Video content : Producing videos to educate, entertain or inform your audience. Defining marketing’s present and future 3. Display ads: Banner ads on websites within the Google Display Network or other networks. Affiliate networks: Platforms that connect brands with potential affiliates. ebooks, whitepapers).

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How to maximize event ROI using smart budgeting

Martech

“It can range anywhere from $150,000 to $600,000, depending on how much bandwidth you want and if you’re going to bring in your network team to manage the in-house internet on site.” Exclusive networking opportunities. Contract negotiations present significant opportunities for cost savings.

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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

When it comes time to book a speaker for your next panel, presentation, or podcast there’s a lot to consider. Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. Emcee and Entertainer. Palo Alto Networks. OWN: The Oprah Winfrey Network.

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Virtual events: The ultimate marketers’ guide

Martech

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. Virtual event “networking.” For this guide, we’ve defined them as live and/or recorded presentations, typically organized by topic or subject. Much more on networking is here.