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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop. Dig deeper: How in-store technology will bolster retail media networks Why we care. Without common standards, each network remains its own walled garden. Better service for advertisers.

Retail 123
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CTV takeover: 2025 predictions

Martech

As streaming services expand their ad-supported tiers, advertisers will gain advanced control over reach, frequency, and targeting, making CTV an indispensable tool for engaging on-demand audiences. Free ad-supported TV (FAST) and OTT (over-the-top) platforms will also see significant ad-based monetization.

Sports 122
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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Digital marketing is a broad term that encompasses many services. Social media platforms are then explored for additional information about the company, products, services and reviews. Therefore, a holistic approach and optimal budget allocation for each service will result in a better overall ROI. Google Ads). Processing.

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B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

They’re checking LinkedIn, but also scrolling through Facebook, Instagram, and TikTok for entertainment. Your target audience scrolls through social media just like the rest of us, looking to be entertained. While you may offer similar products or services to your competitors, you can showcase what makes you stand out.

B2B 109
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5 Ways To Generate More Leads For Lawyers [A Guide]

ClickFunnels

Note that someone who simply expressed interest in your services by, say, visiting your law practice website, is not a lead unless they have also provided their contact details. Analyze what traits your existing clients have in common, then use that information to target people who might benefit from your services.

Referrals 237
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How Communications Service Providers Can Unlock Data To Personalize Customer Experiences

Salesforce

Customers crave connection and entertainment, relying heavily on fast internet connections and dependable communications service to deliver it. These customers provide communications service providers with a wealth of data, such as demographics, service history, usage patterns, and communications preferences.

Service 98
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How to maximize event ROI using smart budgeting

Martech

“It can range anywhere from $150,000 to $600,000, depending on how much bandwidth you want and if you’re going to bring in your network team to manage the in-house internet on site.” Exclusive networking opportunities. However, leading user conferences often invest a third of the budget or more in production.