Retail media networks evolve with new in-store measurement standards and omnichannel strategies
Martech
SEPTEMBER 19, 2024
Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop. Dig deeper: How in-store technology will bolster retail media networks Why we care. Without common standards, each network remains its own walled garden. Better service for advertisers.
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