Remove Entertainment Remove Promote Remove Technology
article thumbnail

Measuring marketing’s impact: From metrics to growth

Martech

Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft. This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.” “Perception is everything.

Growth 122
article thumbnail

How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Local brands for this year’s Paris games are only 37% of sponsorships, according to sports and entertainment intelligence company SponsorUnited. In the U.S., What does this mean for marketers?

Sports 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Make Brands and Influence People

Sales Pop!

Progressive improvements in user-friendly digital platforms have shifted media consumption habits; people simultaneously create and receive real-time news, diverse personalized entertainment, and interactive content on a cheaper and larger scale digitally, which traditional media could not offer.

Negotiate 130
article thumbnail

How To Effectively Run Digital Marketing Campaigns For Any Product

ClickFunnels

We encourage you to embrace agile marketing because this approach makes the most sense now that you have the technology to easily, quickly, and affordably test various marketing ideas to see what works best for your business. So make sure that you have a basic sales funnel before you start promoting your product. Frontend offer.

Campaign 256
article thumbnail

How to create, optimize and promote an ebook

Search Engine Land

For that reason, let’s learn how to create, optimize and promote your ebook. Offer it in multiple formats Not every reader has access to the same technology. Ebook promotion When your ebook is written, designed, formatted, and ready to go, you can start promoting it. What is an ebook?

Promote 85
article thumbnail

The Ultimate Guide to Event Marketing

Hubspot

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. potential customers.

article thumbnail

Papa Johns and Netspend adopt augmented reality for eGift campaign

Martech

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion in partnership with Shaq’s Fun House presented by Netspend. The promotion launched the Friday before the Super Bowl, a busy weekend for food orders. Why we care.

Campaign 110