Hubspot

JULY 24, 2020

I immediately strategize about target audiences and selling tactics — especially during commercials for the Super Bowl. For instance, some creative agencies you'll see are ones that offer marketing services, social media scheduling, advertising and branding, influencer marketing, and more. Creative agencies take on a large workload.

Contract 97

Contract Price Referrals Campaign 97

Hubspot

APRIL 6, 2015

If you want to be part of the top 5-10% getting unbelievably high conversion rates, you have to be willing to try some crazy and sometimes counterintuitive things. You might find they pay off in a big way. It''s far too easy to get stuck in the rut of trying the same optimizations over and over, hoping for different results each time.

Conversion 76

Conversion A/B testing CTR Commission 76

Lead Fuze

JUNE 30, 2023

To gather all this juicy info about your potential customers, you need some killer tools. It’s time to level up. Creating Urgency through Incentives In the wild world of sales, urgency is like a spicy jalapeno – it adds a kick that motivates potential customers to take action. That’s where LeadFuze comes in.

Negotiate 52

Negotiate Referrals Technique Gaming 52

Cience

NOVEMBER 22, 2019

First off, shout out to everyone continuing the “Best & Worst of Cold Emails” series with us! If you’re new to this thing, we are taking a look at some of the best and worst cold emails that we’ve received from other companies – to give readers and writers a few insights on what makes cold outreach good, bad, and ugly.

A/B testing 52

A/B testing Prospecting Clients Follow-up 52

ConversionXL

MARCH 9, 2016

In a study based on 25 million sessions around the world, ChartBeat found that over 70% of visitors scroll before a page is even fully loaded… Image Source. Someone who is hearing about you for the first time is more likely to scroll through your home page than someone who already knows what you do, who you are, etc.

UX 90

UX Price Drivers/motivators Start-ups 90

SaaStr

SEPTEMBER 4, 2020

Transcript of Episode 370: Jennifer Tejada: But I thought today I would start off with a little bit of good news, and that good news is the fact that digital acceleration has truly become a reality. And with that, it’s a transition that we’ve seen take place over several decades. Some are less obvious like tele-health.

E-commerce 66

E-commerce Cross-sell Start-ups Up-sell 66

Spiro Technologies

NOVEMBER 18, 2022

Adam Honig : Yeah, super excited to have you here. Matt, maybe you could just tell us a little bit about your background and how you got to be this four-time bestselling author. Actually, I won’t tell you my whole life story in the interest of time. After college, I went to grad school, I got a Ph.D.

Customers 52

Customers Sales Contract Up-sell 52

Sales Hacker

NOVEMBER 17, 2020

Gaining the confidence to take a leap [12:20]. Leveraging the next generation of artificial intelligence, the platform allows sales reps to deliver consistent, relevant, and responsible communication for each prospect every time, enabling personalization at scale previously unthinkable. Show Agenda and Timestamps. Sam’s Corner [32:07].

Start-ups 102

Start-ups Technology Technology B2B 102

SaaStr

JUNE 4, 2019

If you take the time to listen, understand and act on what your customers are thinking and feeling, you’ll create an army of advocates and drive topline revenue growth for good measure. To give you a little bit of context and the reason this is important is because I will draw on some of these experiences as we go.

Customers 70

Customers Price Launch Growth 70

SaaStr

OCTOBER 8, 2019

However, at some point a founder needs to hire a sales team. I hope you all have been having an amazing time. You might even be in other stages of denial, so you might even be able to elaborate on this preliminary list of the three. Typically founders are the first sales people. Olof Mathe | CEO @ Mixmax. Olof Mathe: Hey.

Sales 53

Sales Intrinsic Growth Product 53

Heinz Marketing

JULY 20, 2020

They can’t even perceive value if you just talk about your solution, it’s features and benefits. There is no value proposition in your solution, even if you try to link it to a customer problem. Tim shares what that means and some of the other ideas that were really important in this new book. How we doing?

Pipeline 100

Pipeline Sales Up-sell Conversion 100

Hubspot

MARCH 2, 2015

Hence, both brands market the crap out of guitars, even if that means customers occasionally spill over into each other''s territory. But Wait: Some Win Bigger Than Others. So, let’s throw some major brands into the Marketing Matchup Ring of Doom (trademark pending) and see how they stack up against their respective competition.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

AUGUST 24, 2012

Executing a remarkable guerrilla marketing campaign takes a lot of things. Really, if you've ever tried to pull one off, you know guerrilla marketing campaigns are risky business. Most of the time, they're a total flop because you just didn't get that right mix of cool, shocking, and creative. Interruption. Once in a while.

Campaign 74

Campaign Transportation Gaming Manufacturing 74

SaaStr

JULY 24, 2019

My goal today is to share with you some of the learnings and tactics that I’ve gathered over the last two years. Hopefully, you could leave this session enabled with a handful of action items or ideas that you can take back to your organizations in order to start to move the needle on net retention.

X-functional 57

X-functional Engineering Clients Start-ups 57

Heinz Marketing

JANUARY 14, 2019

We were thrilled this last time, in an episode called, Lessons From the Sales 1%: How They Do It (and How You Can Too). If you’re joining live on the Funnel Media Radio network, listening at work today, happy new year, I hope the year is off to a great start. That’s why we’re in a way from sports here this time.

Pipeline 58

Pipeline Gaming Sales Objectives and Key Results 58

SaaStr

DECEMBER 20, 2019

To date, Manny has raised over $114m in funding from some great people including friends of the show in the form of Alex Clayton @ Spark, Mayfield, Trinity Ventures and DFJ Growth, just to name a few. Why are SDRs 99% of the time not able to carry leads to completion? * And then that will take a little bit to build out the funnel.

Territory 58

Territory Quota Cross-sell Pipeline 58

SaaStr

AUGUST 9, 2019

Ep 255: Vikas Bhambri is SVP Sales and Customer Experience @ Kustomer, the startup providing Real-time, actionable views of customers with continuous omnichannel conversations and intelligence that automates repetitive, manual tasks. But I want to kick off today with a little bit about you. So looking forward to it.

Finance 55

Finance X-functional CRM Engineering 55

SaaStr

SEPTEMBER 11, 2023

I see way too many founders, in the transition from founder-led sales to their first (or second) VP of Sales, look to get that time back. Founders never get that time back. Instead, how they spend time in sales changes. You spend more time in the middle of deals, and less at the beginning (qualifiying) and end (closing).

Cross-sell 108

Cross-sell Niche Start-ups Engineering 108

Spiro Technologies

APRIL 24, 2024

and some of the new and interesting things that you’re seeing, maybe just tell us a little bit about your background, how you came to be such a knowledgeable person about these topics. Adam Honig: It’s super interesting because I visit a lot of factories as well, just as a part of my work. Or even a battery factory.

Manufacturing 59

Manufacturing Education Electrical Engineering Electricity 59

Martech

SEPTEMBER 12, 2023

Think about the last time you tried to talk a friend or family member into doing something. Did you changed your tone of voice, wait for an opportune moment to state your case, or set the scene some other way? The latest read-time statistics show the average read time fell four seconds , from 13.4 Source: MailCharts 2.

Customers 131

Customers Objectives and Key Results Promote Price 131

Search Engine Land

APRIL 11, 2024

Some were thrilled about the opportunity to access greater visual inventory without carving out a separate budget, while others bemoaned the loss of control and reporting. Some believe Performance Max is a top-of-funnel campaign type because it heavily promotes visual content (YouTube, display, etc.).

Campaign 118

Campaign Represent Networking Conversion 118

SaaStr

APRIL 17, 2019

How can a CEO determine when is the right time to fundamentally invest in devops? When is the right time to pour fuel on the company fire? * You can also take your SaaStr to go: Listen on iTunes. It would be great to take you behind the scenes of all things SaaStr and the podcast. Can I ask an off-the-schedule question?

Sales 40

Sales Engineering Objectives and Key Results Up-sell 40

SaaStr

JUNE 15, 2021

The first time Jeff joined us might have been the most special. If you’re on text messaging, voice calls, video calls, authentication, even now wireless capabilities inside of apps, Twilio is an easy set of APIs that developers use to embed communications into their apps. You use it all the time, you don’t even know it.

Engineering 118

Engineering Start-ups Drivers/motivators Price 118

Sales Hacker

MARCH 27, 2020

Steps you can take to improve today. They produced some of the most popular TV shows ever, and trust me when I say this particular show that we had an opportunity for, you’ve definitely seen before. All that hard work was about to pay off, big time. “Oh, your strategy is off. The impact is off.”

Presentation 73

Presentation Entertainment Sales Pitch 73

SaaStr

APRIL 10, 2020

First time caller, long time listener. But I do want to start today with some context. And the journey took us to a conversation with over 30 CIOs and IT leaders and analyzing a bunch of their IT tickets before taking our first bit of capital. I started off in the toy business. I always love to see you there.

Start-ups 76

Start-ups Product Customers Entertainment 76

Search Engine Land

NOVEMBER 17, 2022

The Arab Spring protests kicked off on December 17, 2010. Social media’s ability to both mobilize and catalyze individual experiences in real time played a central role in empowering the masses to fight for their perceived injustice. Just like that – in the blink of an eye – social media goes from hero to villain.

Networking 126

Networking Promote B2C Engineering 126

SaaStr

MARCH 6, 2020

Sarah Varni: CMO @ Twilio on her biggest takeaways from her time at Salesforce. Erica Schultz: President of Field Operations @ Confluent on her biggest takeaways from her time at Oracle. Whitney Bouck: COO @ Hellosign on her biggest takeaways from her time at Box. Loving our podcast content?

Growth 88

Growth Start-ups Up-sell Inside sales 88

Sales Hacker

OCTOBER 7, 2021

Celebrate taking time off to be with your family, kids, pets, friends, or alone with your thoughts. Time to take notes. You can take more risks. You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Imbalance is okay. Lori Richardson.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

SaaStr

APRIL 11, 2019

Nick Mehta : And customer success was something I’m super excited about before running now, Gainsight, before JBara, I’d run another SAS company and so I felt this pain first hand. But what we want to do is share some of the stories on that journey of creating not just a company, but trying to create a category as well.

Growth 53

Growth Customers Start-ups Product 53

SaaStr

FEBRUARY 25, 2020

The other thing that we want to do is we want to increase that customer lifetime value or CLTV because not only is that easier to sell our current customers more than acquiring new customers, but it’s a way of continuing to grow the business at a faster rate even if you’re not adding as many new customers. One more time.

Prospecting 89

Prospecting Customers Promote X-functional 89

Gong.io

DECEMBER 2, 2019

The failure rate in sales is so much greater than it is in sports—it builds up some resiliency and some mental toughness for sure. And I think if you haven’t gone through some of that in an athletic forum, it might be a little more difficult. . You’d be an absolute hero. After year one, we take a look at it.

Pitch 71

Pitch Sports Sales Presentation 71

SaaStr

MAY 3, 2019

To date, Manny has raised over $114m in funding from some great people including friends of the show in the form of Alex Clayton @ Spark, Mayfield, Trinity Ventures and DFJ Growth, just to name a few. Why are SDR’s 99% of the time not able to carry leads to completion? * What does good look like when it comes to pipeline coverage?

Territory 62

Territory Quota Cross-sell Pipeline 62

Heinz Marketing

JULY 16, 2018

This episode will air for the first time on 8/2/18 but you can listen in and read the transcript now! We’ve featured some great guests! Dave Gerhardt , VP of Marketing at Drift joins us this time to discuss how the buying experience is broken and why the only way to fix it is to enable more conversations.

Pipeline 41

Pipeline Sales B2B Contact 41

Gong.io

JUNE 24, 2022

Unfortunately, we don’t live in a fantasy world (otherwise, you’d probably be off on some beach somewhere sipping cocktails, not researching how to calculate NPS). They had a bad time shopping with your company and present a risk in that they may spread negative opinions about your product. . So, why should you even bother?

Promote 62

Promote Contract Follow-up Referrals 62

ConversionXL

JUNE 22, 2016

Some years ago I stumbled upon this story: A young dude somehow ends up at a party in the Playboy mansion. Some of the most interesting people I know have lived in various places around the world. If you’re in your 20s, there’s no better time to go and live abroad for a year or more. It only takes a decision.

Networking 91

Networking Up-sell Start-ups Launch 91

Sales Hacker

FEBRUARY 11, 2019

He rose up the ranks before moving on to Optimizely where he helped take the company from $7M in ARR to just shy of $100MM. Inspectable Events and What it Takes to Go From 50 to 100 Million [36:00]. Chorus records, transcribes, and analyzes business conversations in real time to coach reps on how to become top performers.

Engineering 64

Engineering Sports Objectives and Key Results Sales 64

SaaStr

APRIL 18, 2019

And I’ve been building SaaS Companies now for 20 years, so that’s a long time. And I also met my wife 20 years ago and what I’m looking forward to doing with you is sharing some of what we’ve learned about what to do and what not to do. And at that same time I met two Stanford computer science students.

Up-sell 69

Up-sell Hospitality Start-ups Pitch 69