Martech

FEBRUARY 21, 2025

MMM offers a compelling solution for marketing and enterprise functions like finance and supply chain, which use these models to articulate return on investment and optimize strategies. Nearly half of marketing leaders struggle to prove their value and gain recognition for their contributions, a recent Gartner survey found. Processing.

Finance 121

Finance Drivers/motivators Technique Contract 121

Martech

APRIL 2, 2025

Achieving predictable and sustainable growth is nearly impossible without a cohesive framework guiding these efforts. Dig deeper: 5 ways to transition from tactical to strategic marketing Defining your target audience A critical part of the audit is clearly defining your target audience or customer persona(s).

Objectives and Key Results 114

Objectives and Key Results Strategize B2C CRM 114

SaaStr

JANUARY 24, 2022

Take a read if you are still running finance yourself, or just have an part-time outsourced resource. In the old days, we didn’t have to worry about finance too much. SaaS accounting and finance has gotten pretty complicated, and the impacts of getting it wrong have gone up substantially. Accounting and Finance.

Finance 133

Finance Contract X-functional Start-ups 133

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.

Price 111

Price E-commerce Cross-sell Profit margin 111

Sales Gravy

MAY 31, 2024

JBJ) discusses personal finance for sales professionals with Ben Lex, a former B2B sales superstar turned financial advisor. This is exactly why you need to adopt a financial fitness mindset which means making deliberate, strategic decisions about your money, just as you do with your sales strategy. Focus on diversification.

Finance 98

Finance Commission Negotiate Sales 98

Martech

FEBRUARY 3, 2025

What started as 150 martech solutions in 2011 has exploded into a 9,304% growth over 13 years, with a relentless 41.8% compound annual growth rate. This strategic foresight can spark transformation. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? But this approach carries risks.

Finance 107

Finance Technology Technology Drivers/motivators 107

Sales Pop!

AUGUST 16, 2021

The truth is, a business plan is a strategic tool that helps entrepreneurs prove the viability of their business, set expectations, and priorities, and increase the likelihood of business success and future financing. The role of a business plan in entrepreneurial success and business growth can’t be overstated.

Finance 246

Finance Growth Strategize Contact 246

SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? These two departments are a SaaS company’s most important; without their alignment, there is no growth or scale. is an adaptive system, and companies focus on strategies to help them achieve 10x growth. Common SaaS strategies for 10x growth.

Finance 98

Finance GTM Government Territory 98

Martech

JANUARY 7, 2025

For example, a rich blog post for a fintech company could be titled What is embedded finance? For B2B, this content should be strategically distributed across all stages of the buyer journey: awareness, education, technical understanding of solutions, and ultimately purchase intent. Use cases in real-world scenarios.

B2B 112

B2B Engineering Education Trust 112

Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. But sustainable growth requires a cohesive approach, where every decision about the product is made with its market fit, buyer journey, and expansion potential in mind. If not, a product-led growth (PLG) strategy may not be the right fit.

GTM 101

GTM Cross-sell Finance Price 101

Search Engine Land

JULY 25, 2024

In 2024, it is estimated that overall advertising spending growth in the U.S. Compare this to an average growth of 23.3% Despite its limitations, TAM can be a helpful metric for investors to assess a company’s growth potential. How they view their own finances. will increase by approximately 10%. prior to 2020.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Martech

NOVEMBER 21, 2024

From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. That would be bad.

GTM 108

GTM Drivers/motivators Legal Finance 108

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. Reach out to your partners from sales, marketing, rev ops, and even finance, and ask: What do you want the sales teams to do differently in six months?

Strategize 115

Strategize GTM Cross-sell Finance 115

SaaStr

APRIL 30, 2025

. $60B+ in Payments Processed Annually: FinTech as a Revenue Driver ServiceTitan processes over $60B in payments annually, and while software remains their primary revenue driver, payments are a critical growth vector. Lesson for SaaS Founders : Efficient growth is non-negotiable in todays market.

Non-Profits 59

Non-Profits Strategic partnership Drivers/motivators Strategize 59

Salesforce

MARCH 12, 2025

Customer service is #1 and it impacts customer loyalty, brand reputation, and overall growth. Algorithmic trading: In finance, autonomous agents can help execute algorithmic trading by analyzing market trends and data. Step 3: Consider your future growth Assess how easily each type of agent can scale with your business growth.

Represent 98

Represent Customer Relationship Management CRM Relationship Management 98

Martech

NOVEMBER 21, 2024

From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. That would be bad.

GTM 98

GTM Drivers/motivators Legal Finance 98

SaaStr

FEBRUARY 7, 2025

With Databricks now one of the largest pre-IPO technology companies, with $10 billion of expected non-dilutive financing and a valuation of $62 billion, Ron’s insights are gold for any revenue leader looking to scale. Leveraging Investors for Growth Another underutilized growth channel?

Technical Sales 72

Technical Sales Inside sales Cross-sell Account management 72

SaaStr

OCTOBER 23, 2024

” Investing for growth has been pretty flat year over year for SMBs, which means there is money there, but they’re holding onto it. Before BILL, around 2004, he started thinking more about this problem of doing finances with filing cabinets and a lot of pain, the same way it was done 60 years prior.

Customers 124

Customers Networking UX Engineering 124

Hubspot

APRIL 3, 2019

Or should I say, what's the strategic plan? But, with strategic planning, businesses can increase productivity, profitability, and increase their longevity by creating a clear plan for the future. Does strategic planning sound too good to be true? Strategic Planning. And strategic plans are often adjusted each year.

Strategic planning 94

Strategic planning Strategize Objectives and Key Results Sales 94

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. This was achieved through strategic cost-cutting measures without compromising their growth trajectory.

Growth 111

Growth E-commerce Profit margin Strategize 111

Partners in Excellence

FEBRUARY 4, 2025

Everyone in the organization had aspirations for success, growth, scaling. Rather than being in selling, we have a greater passion in product development, finance, HR (OK, I’m stretching it). He kept trying to energize the rest of the organization, to engage them in achieving their potential. Maybe we are in the wrong job.

Finance 84

Finance Consult Strategize Sell 84

Sales Pop!

MARCH 15, 2024

These tasks encompass a wide range of administrative and support functions, such as managing finances through bookkeeping, offering customer support over the phone, and performing various other office-related duties—all without the need for physical presence in an office environment.

Real Estate 162

Real Estate Healthcare Construction Legal 162

Hubspot

APRIL 23, 2025

I once worked with a client who completely changed the way I think about business growth. That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. I like to think of a strategic alliance as teaming up without tying the knot.

X-functional 57

X-functional Manufacturing Government Non-Profits 57

Salesforce

JANUARY 27, 2022

Customer service agents are critical to business growth. In our State of Service report, multiple statistics remind us of the criticality of service on customer experience, and the impact of customer experience on business growth. Rather than relegating agents to reading scripts, they’re seen as strategic customer advocates.

Service 98

Service Growth Customers Represent 98

Partners in Excellence

OCTOBER 11, 2023

And only 1% of RevOps and 12% of Finance leaders believe comp plans are aligned with overall company goals. If we have account growth goals, we put an objective in the performance plan. A recent report cited: 97% * of leaders think there are challenges with their comp plans. 78% find their comp plans difficult to understand.

Objectives and Key Results 145

Objectives and Key Results Pipeline Finance Quota 145

Martech

MARCH 26, 2024

Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Narrating the story behind the data lets marketing technologists demonstrate the insights’ direct impact on achieving strategic objectives, transitioning from technical support to strategic architects.

Customers 113

Customers Strategic planning Strategize Appointment 113

A Sales Guy

OCTOBER 17, 2012

Twitter pointed me to this article this morning, it’s from Business Finance Magazine. In fact, year-over-year expectations for sales, earnings, capital investment, and hiring growth all sunk to their lowest levels in the 10-quarter history of the survey. As read it I couldn’t help but think of it as sales gold.

Finance 110

Finance Growth Sales Government 110

Hubspot

JANUARY 27, 2020

I talked to several growth leaders and also wrote down my own favorite ways of combating success theater, which I'll share now. Nigel Stevens, founder of Organic Growth Marketing , encourages an embrace of failure internally and externally: "Whenever I only hear of 'wins' for a while, I start to get nervous.

Growth 101

Growth A/B testing Campaign Electricity 101

SaaStr

DECEMBER 14, 2020

Now, to be clear, the ones that do trade in the lower multiples have lower growth. Adobe has had an incredible run, but growth has slowed to 20%, and it still trading at 18x ARR. Just a few take-aways from all this: Crazy multiples are attached to crazy growth, or at least, the expectations of it. That will bail you out.

Finance 140

Finance Growth Strategize Price 140

Salesforce

JANUARY 3, 2022

Predictable growth is the name of the game in the new year, and you need the right tools, tips, and techniques to make it happen. This is a year for growth, and it starts with these tactical insights. Learn more: “Unlock Team Selling with Strategic Account Planning”. Nikki Ivey, Head of Growth Development, Cultured Perspective.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Martech

DECEMBER 5, 2023

Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner.

Finance 124

Finance Objectives and Key Results Appointment Contract 124

Sales Pop!

JUNE 19, 2023

The information and experiences gained through an MBA program may be transformative for the success of your organization, from improving strategic decision-making and leadership skills to obtaining a global perspective and increasing your network. Earning a Master of Business Administration can help your company in many ways.

Finance 130

Finance Networking Education Drivers/motivators 130

Partners in Excellence

MARCH 8, 2013

For any business, large or small, we have to understand, quantify, and communicate the impact of what we want the customer to do on the attainment of their organization’s strategic and financial goals. ” All purchases, every investment has to contribute to the strategic initiatives of the organization. Follow the money!

Finance 111

Finance Strategize Represent Sell 111

Martech

MAY 2, 2023

Whether you’re applying lead-to-revenue, account-based marketing (ABM), product-, partner-, community-led growth strategies or a combination thereof, a practical yet overlooked step is getting the company talent and resources more involved. Today, revenue and customer generation must be a team sport. Here is how a $1.4 Here is how a $1.4

Finance 116

Finance Sports B2B Contract 116

Heinz Marketing

JUNE 22, 2023

They base their decisions on factors such as market trends, financial performance, strategic growth, and customer needs. These folks are typically Finance, Procurement, Legal, or someone Technical like Security (Compliance). TDMs make decisions related to technology.

Finance 111

Finance Account management Strategize Engineering 111

The 5% Institute

AUGUST 15, 2023

In the fast-paced world of business, establishing and nurturing strong client relationships is crucial for sustained growth and success. In this article, we will delve into the depths of strategic account management, exploring its key concepts, benefits, implementation strategies, and how it contributes to the overall success of businesses.

Account management 52

Account management Strategize Objectives and Key Results Cross-sell 52

Hubspot

JANUARY 14, 2025

Just know that regardless of what real estate lane you choose to niche in, careful planning and strategic decision-making are non-negotiables. This involves conducting thorough market research to understand trends such as population growth, employment rates, and local infrastructure developments that can impact property values.

Real Estate 64

Real Estate Non-Profits Strategic planning Education 64