SaaStr

MARCH 5, 2025

Position Your Company as The Solution Companies buy to solve specific problems – whether it’s filling feature gaps, catching up in the market, or recovering from missing quarterly targets. Honest Self-Assessment Determines Success The hardest questions to answer honestly: Are you truly gaining market share?

Sell 85

Sell Negotiate Healthcare Drivers/motivators 85

Search Engine Land

JULY 24, 2024

Follow the branch : Based on the top-level metric affected, move to the relevant Level 2 metrics. Drill down : Continue moving down the tree, following the path indicated by the metrics showing issues. Auction insights : Compare your performance against competitors to see if you’re losing market share. Processing.

CTR 96

CTR Objectives and Key Results Click Through Rate Campaign 96

PandaDoc

MAY 12, 2025

When compared to other metrics like production or support costs, it can become a powerful tool for making pricing decisions , evaluating discount strategies, and planning for scale. In a perfectly competitive market model, every seller offers the same product, and no single seller can influence price.

Price 52

Price Manufacturing Cross-sell Up-sell 52

Salesforce

APRIL 29, 2025

Were going to cover what market penetration is, benefits, challenges, and how to calcuate your own strategy. What we’ll cover: What is market penetration? Market penetration vs. market share: Whats the difference? They can attract more viewers with great shows, easier browsing, and flexible pricing.

CRM 59

CRM Legal Promote Up-sell 59

Hubspot

AUGUST 20, 2024

Those choices add up to something like 35,000 total decisions in a day. There might be variables that don’t really add up, or maybe you’re comparing apples to oranges. When we have too many choices, we end up less satisfied, even if the product is perfectly tailored to our needs. Here is the tiered structure for Marketing Hub.

Conversion 78

Conversion Customers Gambling B2C 78

ConversionXL

OCTOBER 14, 2021

For example, if a significant portion of customers intend to repurchase simply because you offer the lowest prices, give less weight to brand loyalty in the final analysis. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

ClickFunnels

JUNE 24, 2021

We will also share how our co-founder Russel Brunson took ClickFunnels from zero to $10 million in annual revenue in just ONE YEAR. Follow us on Instagram! You would forget to follow up with both prospects and new leads, miss appointments with them, mix them up with someone else, etc. Follow us on Instagram!

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

ConversionXL

OCTOBER 7, 2021

which encourages people to sign up to its list for early access perks: Image source. This adds scarcity , which helps put gentle pressure on users to sign up. . Therefore, marketing strategies revolve around product price and promotion, with four possible options: 1. Devices are priced lower, but media visibility is high.

Product 142

Product Minimum Viable Product Price Launch 142

Salesforce

MARCH 12, 2024

One of the easiest ways to keep tabs on your competitors is to watch their prices. Making regular price adjustments to match or undercut similar offerings in the same market is a common tactic used by companies of all types and sizes. It’s called competition based pricing. But this is not just about getting ahead.

Price 52

Price Profit margin Territory E-commerce 52

Hubspot

JANUARY 8, 2016

Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. That's why dynamic pricing is a growing practice in online retail.

Price 53

Price Retail Customers A/B testing 53

criteria for success

NOVEMBER 10, 2021

That's why I’ve put together the following five-step acronym to help you and your team through the sales negotiation process. Follow these steps during your next sales negotiation. If they see your solution as a “cost”, they’ll also feel that they need to “give up” a part of their budget to afford it.

Negotiate 98

Negotiate Price Sales Trust 98

Pointclear

NOVEMBER 19, 2013

Market share gains of the clients under their watch, check. Knowledge of marketing automation and CRM system solid. What is your closing rate and average sales price?”. What CRM system do you have, and when will the marketing automation system be on line? What is the follow-up rate on the leads we will generate?”.

Presentation 101

Presentation Account management CRM Quota 101

ConversionXL

FEBRUARY 3, 2022

When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Sales Hacker

MAY 22, 2020

Catch their attention with timing and pop-ups. The answer lies in pop-ups. Everyone is aware of pop-ups. This type of pop-up is called an exit-intent pop-up. Is the design of my pop-up engaging enough? Education is key to gaining market share. Is my offer irresistible?

Closing 128

Closing Education Sales Follow-up 128

SaaStr

DECEMBER 22, 2020

And you need to launch these expansions, not just show mock-ups or talk about them. Show how every customer in a large market can really use your product. If you get 10% market share in a large market, at a decent per seat price, that’s $100m ARR there. And it taking longer.

Launch 127

Launch Price Follow-up Market share 127

Hubspot

OCTOBER 17, 2018

The first-mover advantage describes companies that are first to market, which gives them a competitive advantage over other companies, resources, or technologies that follow. Having the first-mover advantage in your vertical can make you a leader in new technology, knowledge sharing, and cost. What is the first-mover advantage?

Manufacturing 95

Manufacturing Market share Launch Follow-up 95

ConversionXL

MARCH 20, 2019

Demandbase is generally regarded as the industry leader—with an equivalent price tag. While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. Demandbase’s costs place it in the 96th percentile for “Marketing Account Management” software.

Real Estate 117

Real Estate Contact B2B Campaign 117

ConversionXL

FEBRUARY 6, 2019

Marketing led. Marketing-led strategies often scale more efficiently than sales-led strategies, but rising PPC costs—especially in established markets—can price-out startups in some channels. A marketing-led strategy requires strong communication and data-sharing between marketing and sales teams—true demand generation.

Product 124

Product Price Growth Campaign 124

Hubspot

MARCH 30, 2021

Many businesses take advantage of 21st-century viral culture and share ads on social media platforms and capitalize on the traffic from likes, retweets, follows, and shares. Comparative advertising encourages product improvement and innovation, and can lead to lower prices in the marketplace.”. Image Source. Image Source.

Legal 98

Legal Commission Follow-up Sports 98

Hubspot

JULY 22, 2020

Invest in upping the branded content on your social media and website. Adjust your pricing model if needed. Do your prices accurately reflect the quality of your service offerings? Make sure the price matches the effort, especially if you've experienced an increase in clientele. If not, it might be time to adjust them.

Referrals 101

Referrals Cross-sell Price Clients 101

SaaStr

OCTOBER 19, 2022

Fill the gap that customer churn creates with a second pricing structure or product that your loyal customers will fill. How you accomplish this is up to you. Take advantage of that to build an online following around your business and product early. The last thing you want is to argue or split things up with your co-founder.

Follow-up 131

Follow-up Up-sell Product Price 131

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

X-functional 116

X-functional Retail Launch Non-Profits 116

Hubspot

DECEMBER 9, 2020

Though there is no single equation that can calculate sales potential, the following metrics can provide valuable insight. Market Penetration. If this product costs $30 per unit, and customers by 36 units per year, the beverage company can anticipate bringing in up to $1,080 per customer each year. Forecasting Tools. MethodData.

Sales 96

Sales Angle Commission Territory 96

SalesHandy

NOVEMBER 9, 2020

According to the recent data by Statista , Gsuite is leading with 56.97% market share, followed by Office 365 with 42.63%. Email Sending Limit Comparison Security Comparison Feature Comparison Interface Comparison Pricing Comparison Tips for best email outreach with G Suite and Office 365. Pricing Comparison.

Clients 98

Clients Campaign Price Follow-up 98

Sales Hacker

NOVEMBER 11, 2020

The decline in business travel for dinners and golf, caused by COVID-19, has only sped up this process. Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share. Pricing : Adjust your pricing so that you’re more competitive. What is Competitive Intelligence?

Launch 124

Launch Sales Price Clients 124

Hubspot

APRIL 23, 2020

You'll have to set up an effective online payment portal with a range of payment options. Setting up a secure gateway is essential. Set up recurring billing. For example, Growth Marketing Pro built an SEO tool that charges subscribers on a monthly basis and they used Stripe to set this up.

Price 101

Price Trust Follow-up Process 101

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. As the trial is set to cover many Google search-related issues, we have organized the updates by topic to make the timeline easier to follow.

Trust 93

Trust Objectives and Key Results Engineering Negotiate 93

Pointclear

MAY 15, 2012

It’s a simple formula that jump-starts a discussion with sales management and helps C-Level types understand that this magic of marketing is more science than magic when it comes to lead generation. Quota dollars / average sales price / buying percentage (45%) ii / close ratio (your market share) = inquiries needed to make quota.

Quota 66

Quota Contract Follow-up Pipeline 66

ConversionXL

NOVEMBER 9, 2021

The top of the page is set up to deliberately guide the visitor to the flashing blue dot on the left side. Studies show that interactive content can be up to twice as effective at engagement as static content. Memberstack has loaded up on reviews, most of which can’t be read without clicking through to another page.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Conversion 156

Heinz Marketing

OCTOBER 25, 2022

As you have grown, perhaps you have experienced some of these issues: SLAs not being followed. High turnover in some marketing functions but not others. In most cases, marketers are still operating under a standard model of strategy development, tactical planning, and execution. Inflexibility within the workflow. The Org Chart.

Growth 124

Growth Follow-up Start-ups Strategize 124

Anthony Cole Training

JULY 17, 2010

Does Your Team Need a Wake Up Call? But, lets further define "C" level when it comes to sales, sales activity and making calls to set up qualifying appointments. Questions about profit, shareholder value, market value and market share are the things that presidents concern themselves with not how many power units does the company have.

Sell 120

Sell Objectives and Key Results Drivers/motivators Up-sell 120

Hubspot

OCTOBER 12, 2017

You should also take note of their pricing and any discounts they're offering customers. What is their market share? Are they using different pricing strategies for online purchases versus brick and mortar? Was it about price? Analyzing your competitor's website is the fastest way to gauge their marketing efforts.

Cross-sell 101

Cross-sell Follow-up Promote Price 101

ConversionXL

JULY 8, 2020

I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . How to set up your Microsoft Ads account. How to set up a Microsoft Ads campaign. Next, fill in the following information: Ad type. Price extensions. You just created your account. Conversions.

GTM 100

GTM X-functional Appointment Campaign 100

SalesHandy

APRIL 25, 2021

When it comes to nurturing and closing leads, sales calls take up a lot of your team’s time and resources. Similarly, with inbound leads — look up their credentials using social platforms like Linkedin or lead enrichment tools, and ensure that they match your ideal customer profile. Draw out actionables before parting.

Customers 98

Customers Inside sales Follow-up Sales 98

Sales Hacker

FEBRUARY 7, 2018

How the numbers add up. In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT. Not entering the data correctly: An untrained sales manager gets a lead (SQL) and following a discovery call disqualifies it.

Growth 101

Growth GTM SQL Strategic partnership 101

ConversionXL

JUNE 16, 2022

If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. So, how can marketers align every department for a consistent customer experience? Write an overview that includes the following: Mission statement. Target market.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. Why did entrepreneurs turn to Shopify to launch their start-ups and not one of the more widely used and cheaper platforms like Squarespace or WooCommerce? When they’re in the market, they’ll remember you.

Trust 94

Trust Follow-up Campaign CRM 94