article thumbnail

How to revolutionize your market segmentation with genAI

Martech

What makes this approach particularly valuable is its ability to not just identify segments, but to predict their potential profitability based on current market trends. Leverage AI’s predictive capabilities to evaluate segment profitability. Iterate and refine your segments through follow-up questions.

article thumbnail

5 Interesting Learnings from Okta at $2.75 Billion in ARR

SaaStr

So Okta rose to rapid growth and IPO as the stand-alone leader in enterprise identity for apps, acquired Auth0 to own it for developers, and now coming up on $3 Billion in ARR, it has settled into a more mature state: $2.75B in ARR Growing 12%, projected to slow to 10% Non-GAAP operating margins of 27% Free Cash Flow margins of 35% (!) $18B

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mastering Performance Max using scripts

Search Engine Land

You: “Performance Max maximized my profits.” I am tracking revenue, not profit. What follows are three scripts taken from my latest SMX Advanced presentation. Here’s what that looks like: Link to script: Google Ads Script – Performance Max Non-Converting Search Term Alerts Get the newsletter search marketers rely on.

article thumbnail

Scaling local advertising with automation in the new media landscape by Fluency

Martech

Which processes should we automate to scale up localized campaigns profitably? The following strategies offer a helpful starting place. Piling on non-interoperable third-party solutions makes your tech stack look like a house of cards instead of a strong foundation for workflow efficiency.

article thumbnail

3 high-impact email automations you need to drive revenue

Martech

This automation is activated immediately after a user submits a sign-up form or interacts meaningfully with your brand. Send instantly upon sign-up. Immediate follow-up captures customers while interest and intent remain high. Highlight the primary benefit of subscribing. Example: “You left something behind!

article thumbnail

+24 Powerful Sales Follow Up Email Subject Line That Works

Lead Fuze

What Makes a Great Sales Follow Up Email Subject Line? Let’s face it: your prospects aren’t interested in engaging with a boring follow-up email subject line. Here are two qualities that make a great sales follow up email subject line: 1 Benefit. When to Send Follow Up Emails to Prospects.

Follow-up 105
article thumbnail

5 Major Salesforce Adoption Challenges (And How to Avoid Them)

Veloxy

If you’re planning to replace your existing CRM system with Salesforce, or if you’re deploying Salesforce as the first CRM in company history, follow these steps: Hold a team meeting to gather thoughts and requests. How much higher would your confidence level go up? But we’re dealing with humans here, not robots. Too much data entry.