Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. Line those up sooner in the season.

Niche 98

Niche Retail Promote Follow-up 98

Search Engine Land

AUGUST 20, 2024

Core update: Focus on authority Google’s March 2024 core update really focused on cleaning up poor content and promoting better, more valuable content. Set up your tracking To adapt, you need to know what’s actually happening. Business email address Sign me up! AI Overviews (they’re sticking around, after all).

CTR 100

CTR Cross-sell Promote Presentation 100

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. This automation is activated immediately after a user submits a sign-up form or interacts meaningfully with your brand. This automation is activated immediately after a user submits a sign-up form or interacts meaningfully with your brand.

High impact 113

High impact Click Through Rate Non-Profits Promote 113

Martech

AUGUST 6, 2024

Boosting engagement and net promoter score with customer experience Gen Z and Millennial consumers are open to making purchases on an app, as we saw above. And if they prefer to file a claim digitally, they can follow a similar digital flow through the same Aflac mobile app. Are you getting the most from your stack? Processing.

Promote 119

Promote Trust Service Referrals 119

Search Engine Land

JULY 11, 2024

They promote interactive discussions and allow for multiple perspectives and opinions within a shorter time frame. Avoid leading questions and, for interviews and focus groups specifically, ensure you prepare follow-up questions that go deeper than initial responses. Don’t forget to promote your research.

Objectives and Key Results 112

Objectives and Key Results Promote Trust Presentation 112

Search Engine Land

SEPTEMBER 18, 2024

Unlike traditional methods, which often involve direct exchanges of value, this fosters authentic relationships and discussions, providing a platform for listeners and guests beyond simple promotion. Business email address Sign me up! Adhere to ethical considerations in all aspects of podcast production and promotion.

Niche 88

Niche Promote Lead generation Growth 88

ClickFunnels

MAY 14, 2025

But when the visitors arrive, nothing happens—no sign-ups, leads, conversions, nothing—just silent scrolling before moving on to another webpage. When someone clicks on an ad or a promotion in an email, they arrive on your page and are encouraged to take action. It should encourage users to take the next step and follow the CTA.

Lead generation 130

Lead generation Promote Trust Follow-up 130

Salesforce

AUGUST 29, 2024

Even though you’re trying to speak more to executives and decision-makers instead of the general public, you don’t always need to take a buttoned-up approach to your social marketing. According to research by Wpromote, 60% of B2B marketers polled in 2023 said that social media was the most effective channel for revenue — up from 50% in 2022.

B2B 109

B2B Legal Entertainment Follow-up 109

Salesforce

OCTOBER 2, 2024

The Connected Shoppers Report Why not set associates up for success ? These include: Mobile systems: Let associates ring up sales anywhere in the store using handheld devices. Automate discounts and promotions: Automatically applying loyalty status or sales campaigns savings at checkout speeds the process and pleases shoppers.

Retail 52

Retail E-commerce Promote Technology 52

Martech

JULY 29, 2024

The key elements and enhancements to this prompt are as follows: (Task) How does DAM connect to the CMS? For a jewelry brand, this could include high-resolution images of products, promotional videos, and marketing collateral. When determining whether to implement both a DAM and a CMS, organizations should consider the following: 1.

Objectives and Key Results 121

Objectives and Key Results Customer Relationship Management Technology Technology 121

Martech

AUGUST 13, 2024

These are quantitative evaluations that allow organizations to accurately follow the steps made toward specific objectives. Begin by evaluating your strategic objectives through the lens of data, considering the following questions: 1. Consider selecting one or two metrics from the following list: Number of new ideas generated.

Objectives and Key Results 114

Objectives and Key Results Strategize Follow-up Technology 114

Salesforce

AUGUST 7, 2024

They’re constantly on the go addressing immediate issues with short term solutions — offering promotions to avoid plummeting satisfaction scores or responding to angry tweets after the damage has been done. Or, a sales rep can access purchase data to send a follow-up email about a customer’s recent online purchase. s reputation.

Hospitality 105

Hospitality Customers Healthcare Transportation 105

Search Engine Land

JULY 10, 2024

Need to promote an inclusive, accessibility-compliant experience ? Need to promote topical signals to communicate site structure? Mistake 1: Non-descriptive anchor texts One of the simplest things to understand about internal linking is the following: we link by what we want to rank for. Use internal linking. I see it daily.

UX 131

UX Strategize Promote Follow-up 131

Martech

SEPTEMBER 27, 2024

It also prohibits the buying and selling of followers and views on social media. By strengthening the FTC’s toolkit to fight deceptive advertising, the final rule will protect Americans from getting cheated, put businesses that unlawfully game the system on notice, and promote markets that are fair, honest, and competitive.”

Commission 122

Commission Legal Gaming Represent 122

Martech

SEPTEMBER 24, 2024

We certainly had our eye on the ball at the height of the COVID-19 pandemic and in the years immediately following. When my agency audits clients — big and small, Fortune 50 to Fortune 1000 — the first thing we look at is their foundational elements of email, which are acquisition, promotion, attrition and automation.

Promote 129

Promote Represent Technology Technology 129

Martech

JULY 29, 2024

The knowledge gap Despite the follow-through on the recent hype, it doesn’t appear that many businesses truly understand the potential opportunities and challenges of AI, let alone the basics of how these technologies work. Up to 42% of respondents in the Savanta survey worry about AI taking their jobs, a fear supported by recent layoffs.

Technology 140

Technology Technology Education Follow-up 140

Search Engine Land

SEPTEMBER 24, 2024

This article explores the various ad formats available on Reddit, from basic promoted posts to high-impact takeovers. Up to 85% of Reddit users , or Redditors, agree that people post things that are honest and truthful. Promoted posts These are Reddit’s primary ad formats for beginners. Business email address Sign me up!

X-functional 85

X-functional Niche Promote Represent 85

Martech

AUGUST 19, 2024

Initially, focus the first few emails on top-of-funnel content that showcases your company’s industry expertise rather than promoting your product. Email: Business email address Sign me up! Examples include key blog posts, industry reports or guides that help contacts better understand their pain points. Processing.

B2B 120

B2B Objectives and Key Results Campaign Contact 120

Martech

AUGUST 12, 2024

Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g., Enhanced customer engagement Behavioral triggers: Set up automated campaigns triggered by specific customer actions (e.g., Net promoter score (NPS): Measures customer loyalty and likelihood to recommend our brand.

Customers 118

Customers A/B testing B2C Cross-sell 118

Martech

AUGUST 6, 2024

There were marketers in the office, devising campaigns to promote not just our websites and print publications, but also our countless events and awards shows. There was also this guy who was an ace at managing the email lists, determining which segments to hit with promotions and scheduling everything out. That sounds about right.

Promote 114

Promote Campaign Follow-up Technology 114

Martech

JULY 24, 2024

Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing.

Sports 120

Sports Gambling Entertainment Hospitality 120

Martech

DECEMBER 6, 2024

AI-powered research tools, particularly Perplexity.ai, help us gather and validate information by providing source-backed insights and generating intelligent follow-up queries. ” opens up multiple avenues for exploration. This partnership will improve every step of content creation, from research to social promotion.

Angle 131

Angle Objectives and Key Results Education Strategize 131

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. Then, follow up with a recording link and a quick survey to get feedback.

Appointment 122

Appointment Follow-up Contact Start-ups 122

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. Up to 52% of all online brand discovery occurs through public social feeds, per Hootsuite. Email: Business email address Sign me up! Processing.

X-functional 116

X-functional Territory Customer Relationship Management CRM 116

Martech

AUGUST 5, 2024

The key elements and enhancements to this prompt are as follows: (Task) Please list three low-cost lead generation tactics to grow new contacts and please list any martech tools that help execute these strategies. How to achieve: Promote your content on social media and through email newsletters. Also, please keep the language simple.

B2B 124

B2B A/B testing Lead generation Objectives and Key Results 124

Search Engine Land

SEPTEMBER 17, 2024

Reduced reliance on follower count for reach. Let’s explore how to develop a holistic video strategy that sets you up for success. It’s likely you are trying to achieve one of the following: Brand awareness : Increase visibility and recognition of your brand. Business email address Sign me up! Processing.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Martech

JULY 31, 2024

After 50 regression analyses, they found six key factors have a meaningful correlation with net promoter score results, revealing what customers value most. Ease of set up. Responses are categorized as follows: 9 – 10 are “promoters.” Because nothing happens from the bottom up.) Meets requirements. Ease of use.

B2B 128

B2B Customers Drivers/motivators Referrals 128

Salesforce

AUGUST 8, 2024

So marketers end up stuck in a cycle of sending out generic blast emails that do little to engage their audience. Set up automated email triggers based on customer actions, such as abandoned cart reminders, post-purchase follow-ups, or personalized birthday messages. Implement behavioral triggers.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

ClickFunnels

MAY 6, 2025

Giving people the option to try a product by signing up is a strategic way to get them in front of your product or service. Incorporating obnoxious pop-ups or forms on your homepage can distract consumers. With funnel software handling everything from sign-up to replay to purchase, the whole experience runs on autopilot.

Growth 130

Growth Strategize Sales Contact 130

Martech

AUGUST 29, 2024

Yelp will argue that Google harms consumers by promoting its own inferior local search product over other local search providers, stifling competition and increasing costs for its rivals. ” Aaron Schur, Yelp general counsel Email: Business email address Sign me up! Processing.

Advertising/ Marketing 116

Advertising/ Marketing Promote Follow-up Product 116

ClickFunnels

JUNE 10, 2025

Once they express interest, the automation flow sends them follow-up emails, guiding them down the sales funnel. Without automation, manually managing follow-ups would be super time-consuming for employees and increase the chance of potential leads slipping through the cracks.

A/B testing 130

A/B testing B2C Campaign Lead generation 130

Search Engine Land

AUGUST 2, 2024

Promising results can be a tricky path to follow. Instead, you may find it better to offer up your experience and prior successes as evidence of your capabilities. Business email address Sign me up! If you work in-house, satisfied clients can also help you get promoted. Processing.

Clients 82

Clients Strategic planning Trust Presentation 82

Martech

OCTOBER 22, 2024

Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. That genie is out of the bottle. A closer look. Processing.

Price 120

Price CRM Launch Follow-up 120

Martech

NOVEMBER 19, 2024

Following the landmark ruling that Google maintained an illegal search monopoly, the DOJ is crafting a comprehensive set of requirements to increase competition in the digital marketplace. The proposed remedies target Google’s ability to cross-promote its products and services, which officials argue has stifled competition. Processing.

Cross-sell 75

Cross-sell Legal Contract Sales 75

ClickFunnels

MAY 20, 2025

The post How to Boost Funnel Page Performance with Pop-Ups appeared first on ClickFunnels. That little box pops up offering you a discount or a free guide. ” That’s the power of a well-timed pop-up, and it could be the missing piece in your funnel page strategy. .” Exit-Intent Pop-Ups 2.

E-commerce 130

E-commerce A/B testing Strategize Follow-up 130

Martech

JULY 26, 2024

Personalized retention strategies : Implement loyalty programs, personalized follow-up emails and customer success stories to retain and nurture existing customers. Web push notifications : Implement web push notifications to alert users about new content, promotions and updates, driving them back to your site. Processing.

Strategize 131

Strategize User Experience High impact Construction 131