Partners in Excellence

FEBRUARY 12, 2020

We have long had tools that provide varying capabilities of customer intelligence. Even the most rudimentary email marketing tools provide the ability to segment and target prospects/customers in very different ways. We’ve long seen the capabilities of our tools, outstrip our ability to effectively use them.

Sell 81

Sell Customers Prospecting Up-sell 81

Partners in Excellence

APRIL 20, 2023

Perhaps we’ve had to reduce programs, support, eliminate tools. We fool ourselves, confusing our busyness and activity with creating results. We fool ourselves, confusing our busyness and activity with creating results. There are the endless management mantras focused on belt tightening, and “doing more with less.”

Prospecting 105

Prospecting Meeting Closing Sell 105

Search Engine Land

MAY 3, 2024

The full rank volatility fluctuation pattern seen during the March 2024 core update (with just a tad of pre-update volatility to boot) For example, one of the “metrics” tool providers show is the level of “peak volatility.” If you’re screaming, “No, I’ve seen crazy ranking swaps at the top of the SERP you fool!” See terms.

Construction 123

Construction Follow-up Start-ups Presentation 123

Martech

SEPTEMBER 11, 2023

During an online brainstorming session, I stumbled upon a plugin for the text-to-image creation tool, Midjourney, that would allow me to update any of the portraits created on the platform (and even ones not created on the platform) with the facial features of someone I knew. That has all changed, almost overnight.

Campaign 128

Campaign Launch Represent Strategize 128

Search Engine Land

AUGUST 4, 2023

The AI tool explosion in the past year has dramatically impacted digital marketers, especially those in SEO. When you appreciate these two points, it becomes clear that tools like ChatGPT do not have any traditional knowledge or “know” anything. There is a randomized element, and it may respond differently to the same prompt.

Engineering 96

Engineering Sports Finance Follow-up 96

Search Engine Land

AUGUST 23, 2023

The view that AI is a tool, not a replacement for humans. Some are even “advanced” enough to fool people into thinking they are talking with a human. Three tenets of my argument for why AI will not change your job include: The need for emotional intelligence. The value of human relationships. What about chatbots? But to what end?

Technology 91

Technology Technology Engineering Gaming 91

Martech

MARCH 15, 2024

Are they fooling themselves? AI-powered tools can now ingest massive datasets, detect patterns, and generate insights with speed and precision that humans can’t match. Use AI to predict customer needs and next best actions rather than reacting to post-behavior. In advance of his session, we had some questions for David.

Technology 62

Technology Technology Meeting Customers 62

Partners in Excellence

APRIL 23, 2019

All they have to do is buy the tools, and they will immediately successful. Stated otherwise, a fool with a tool is still a fool. Poorly implemented, it can even accelerate and amplify our stupidity. Yet, too many in sales and marketing think it is the answer to their prayers. And too many vendors exploit that ignorance.

Pitch 78

Pitch Technology Technology Meeting 78

Partners in Excellence

FEBRUARY 22, 2022

Is Technology Hurting Or Helping Our Ability To Sell… If A "Fool With A Tool Is Still A Fool," Why Do We… It can give us deeper knowledge and insight into the people we seek to engage. At the same time, like virtually everything, automation can be horribly dangerous. Below is an example of what I received today.

Legal 68

Legal Relationship building Technology Technology 68

Partners in Excellence

APRIL 9, 2020

Cancel your contracts for virtually 100% of the tools you are paying for. These tools are very important, they can help dramatically improve productivity, performance, and your ability to reach the right customers with the right messages at the right time. But, the tools and technologies they are using are have so much more capability.

Contract 92

Contract High impact Technology Technology 92

Martech

APRIL 17, 2024

Beyond that, you need tools to assemble data that may be disparate in location and unified identification. For marketers, it’s time to move beyond fooling around with prompt engineering in ChatGPT. Not that email hasn’t been great over the last 25-plus years that we’ve used it to connect with customers.

Technology 125

Technology Technology Niche Campaign 125

Martech

MARCH 11, 2024

This article explores how conventional martech infrastructure alienates most potential buyers and suggests steps to adapt tools and strategies for better long-term brand affinity and demand generation. And simplifying our martech tools could mean better outcomes for our teams: For MOps, fewer contacts. Who are we fooling?

Pipeline 84

Pipeline Contact Prospecting B2B 84

Partners in Excellence

JANUARY 21, 2020

Talking about CRM is sure to provoke huge amounts of discussion, pro and con, about these tools. It doesn’t directly address, “here’s how you leverage these tools to ……[be more effective, efficient, impactful, win more deals].” I’m told it’s roughly $40B/annually. CRM, Sales 2.0

CRM 87

CRM Niche Trust Closing 87

Search Engine Land

APRIL 21, 2023

Another CTR study was conducted by the German SEO tool vendor Sistrix in 2020. After word about these study results spread far and wide, it led to some weird tricks to fool Google into believing that results were clicked. They are not completely useless, but by themselves and without context, these metrics won’t make sense.

Click Through Rate 94

Click Through Rate CTR UX User Experience 94

Heinz Marketing

DECEMBER 1, 2023

Now it’s time to put it to the test… In the testing process, you continue to hit wall after wall and nothing seems to be moving forward despite what seems like a fool-proof new process. The consulting agency has helped you piece together a revamped holistic go-to-market process. What’s the hold up?

Process 93

Process Government Consult Clients 93

Search Engine Land

MAY 1, 2023

The founder of OpenAI (the company that built ChatGPT) has called the tool “incredibly limited” and a “ horrible product ” and has cautioned users about how much they rely on it: ChatGPT is incredibly limited, but good enough at some things to create a misleading impression of greatness. I use it at least once daily for a variety of tasks.

Finance 96

Finance Engineering Start-ups Process 96

Women Sales Pros

JULY 5, 2018

A fool with a (sales) tool is still a fool” – Jill Rowley @Jill_Rowley. If you are a seller, you deal with rejection and you help people and companies make changes for the better. Change is tough. After talking with Barb Giamanco (host of the podcast Conversations with Women in Sales ) it hit home even more.

Sales 118

Sales Trust Pipeline Up-sell 118

Partners in Excellence

MAY 26, 2023

Warning: There is no redeeming value to this post. Call it Friday musing or Fun and Games with AI. It does provide a warning for many of us blindly jumping on the ChatGPT bandwagon, it does make many very obvious errors and struggles to understand them. I continue to discover new things to challenge ChatGPT with.

Pitch 123

Pitch Manufacturing Objectives and Key Results Launch 123

Hubspot

NOVEMBER 30, 2020

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. Add in a gorgeous Aspen backdrop, and viewers might be fooled by the true purpose of the video: to sell Fabletics clothing. Video can be an incredibly effective tool for education. And that's it!

Entertainment 101

Entertainment Education Trust Up-sell 101

Partners in Excellence

AUGUST 17, 2020

Or they talk about digital transformation in terms of the tools we use to engage customers, like websites, social channels, content, AI/ML, bots and other technologies. When I ask people, to explain virtual selling or digital transformation, the answers I get have more to do with technology. Of course, this shouldn’t be a surprise.

Sell 100

Sell Trust Technology Technology 100

Partners in Excellence

DECEMBER 4, 2018

But it’s not the fault of the tool, but how we exploit–or fail to exploit the promise of the tool. ” It’s a fascinating topic, my response is an unequivocal YES!!! Before I go further, I have proclaim my obligatory fascination and bias toward all things technology. We see data supporting this.

Technology 86

Technology Technology Sell CRM 86

Adaptive Business Services

NOVEMBER 3, 2021

I have invested in a number of tools in an effort to do more of the simpler tasks myself but, for most things I go to my expert. The only one I’m fooling is myself. Several years ago now, I decided that I needed a hobby. I had played around with guitars a few times growing up but I never really learned to play. I also own acoustics.

Electricity 62

Electricity Price Up-sell Business Services 62

Martech

NOVEMBER 1, 2022

The 93% publicly sharing that replacing, updating or consolidating tools would help fix that problem isn’t just shocking — it’s proof what I’ve been saying for years is true. More technology without intelligent, skilled resources to develop requirements, implement, manage and use the technology is a fool’s errand.

E-commerce 113

E-commerce Technology Technology Contract 113

Partners in Excellence

JANUARY 26, 2018

We have the tools that enable us to identify, target, and develop personalized, relevant, impactful messages to people and organizations in our ICP. Instead, of using these tools to help us do this, we chose use them to blanket the world with messages. A fool with a tool is still a fool). Here’s the link.

Pipeline 49

Pipeline Up-sell Gaming Prospecting 49

Hubspot

DECEMBER 12, 2023

While AI tools can enhance efficiency, they can't replace the human touch necessary for building relationships. However, Brian Silengo, Head of the Motley Fool Investor Solutions Team, views objections differently. On top of that, shifts in buyer expectations continue to redefine our strategies year after year. Let's dive in.

Objectives and Key Results 74

Objectives and Key Results Pipeline Sales Trust 74

Pointclear

MARCH 26, 2013

Tools without leadership are just tools in the hands of fools.”. Tools without leadership are just tools in the hands of fools. Is the “fools and tools” analogy what is happening here? Do the marketing managers buy tools, but fail to extract the information that can be gleaned from them?

CRM 82

CRM Quota Lead generation Consult 82

Lead Fuze

JUNE 26, 2023

Beyond that, you will learn about strategic partnerships as powerful tools for lead acquisition and revenue generation. Comprehending how a digital marketing agency gains income is imperative for sales representatives, recruiters, startups, marketers and entrepreneurs.

Strategic partnership 97

Strategic partnership Profit margin Non-Profits Strategize 97

Highspot

AUGUST 19, 2022

The data showed us that content marketing is a powerful tool for driving revenue. Don’t let the name fool you: sales enablement platforms are a core part of any modern marketing tech stack. “We’ve got to do more with less.” At least that’s been the assumption. Let’s jump in. .

Quota 52

Quota Growth Represent Pipeline 52

Partners in Excellence

OCTOBER 14, 2013

The funnel/pipeline is a fundamental tool for sales professionals and managers. It’s the tool that helps us understand whether we are on target to meeting our goals. So we can’t fool ourselves. It’s senseless to play these games, we’re only fooling ourselves and impacting our own productivity.

Gaming 113

Gaming Pipeline Start-ups Prospecting 113

SaaStr

JANUARY 24, 2022

SaaS accounting and finance has gotten pretty complicated, and the impacts of getting it wrong have gone up substantially. Image from here: [link]. I’ll give you a couple of examples. Last year, I met with the founder of a start-up I really, really liked. But it was on the margin — the ACVs were low, and the CAC was high. Coverity Inc.,

Finance 129

Finance Contract X-functional Start-ups 129

The Lost Book of Sales

FEBRUARY 1, 2021

It is interesting for me to learn about Charlie’s approach to mental models and checklists as a simple, yet incredibly powerful set of tools in all walks of life. What I found very interesting about Charlie was that he too thinks that Freud, as the "father of psychoanalysis", is one of the biggest fools in history.

Intrinsic 105

Intrinsic Price Construction Government 105

Sales Hacker

SEPTEMBER 18, 2020

All while delighting customers along the way. Newly minted Chief Revenue Officers are what I like to call revenue architects. Their goal is to build a cohesive revenue engine with ever-growing disjointed parts. It’s a monumental task, and it’s not something you can achieve without a plan. Simple right? For this, you need to remember FAST.

Engineering 122

Engineering Teamwork Manufacturing Technology 122

Spiro Technologies

NOVEMBER 18, 2022

Transcript. Adam Honig : Hello and welcome to Make it. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products and of course having fun along the way. I’m your host Adam Honig, the CEO of Spiro.ai. Welcome to the show Matt. Matt Dixon : Hey Adam, great to be with you.

Customers 52

Customers Sales Contract Up-sell 52

Miller Heiman Group

SEPTEMBER 9, 2019

Tech explosion: Most sales organizations use an average of 10 technology tools and invested in four more in 2019. Career growth opportunities and an increase in tech tools help sellers succeed, but they often require more, not less, of sellers. But don’t be fooled: technology isn’t a panacea. Those numbers need to be reversed.

CRM 52

CRM Sales Quota Technology 52

CloserIQ

APRIL 2, 2019

No doubt you’ve seen it: those salespeople who undermine your decisions and devalue your opinion just because it doesn’t align with theirs — the “you’d be a fool not to take up this offer” approach. Do any of these ring a bell with you? Reading from a Script. Agh, scripts. They are so transparent, so unnatural. The Parrot Technique.

Technique 100

Technique Sales Trust Follow-up 100

Lead Fuze

JUNE 26, 2023

We delve into pricing models, legal structures, showcasing expertise online using SEO tools and automation processes. You will also discover essential skills needed for running successful digital agencies and maintaining professionalism across all projects. Plus, they’re a great way to expand your reach and offer value to your audience.

Niche 52

Niche Legal Clients Price 52

Gong.io

DECEMBER 7, 2022

These are buyers who are a good fit for your products or services. . So how can you prospect more effectively? How can you ensure that you’re targeting and focusing on the right prospects? With a proven sales prospecting process. In this article, we’ll explain what sales prospecting is and why it’s important. What is sales prospecting?

Prospecting 62

Prospecting Cold Call Pitch Pipeline 62