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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. The partnership includes providing products and services in the Olympic Village, including products from Always and Tampax for the needs of women athletes. “I How do we bring that here?

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6 Ways to Help Customers Avoid Choice Paralysis and Boost Your Conversions [+Examples]

Hubspot

As Software-as-a-Service (SaaS) businesses grow or expand, there’s an inevitable move toward offering an all-in-one solution. Companies That Get it Right How Procter & Gamble stopped confusing itself and its customers. Instead, future updates and new features would only be available through its Creative Cloud subscription service.

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TikTok launches enhanced ad placement controls

Search Engine Land

This new feature allows advertises to control whether their ad is served next to four non-standard categories: Gambling and lotteries. Financial Services. Professional Services. Not only does it conflict with their company’s message, but it also likely makes it harder to reach and engage with high-value consumers.

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Meta launches new tool to track branded content campaigns

Martech

Meta has launched a new search tool that tracks branded content campaigns. Social media expert, Lindsey Gamble , shared a screenshot of what the new search tool looks like on X (formerly known as Twitter): Within the post, Gamble shared a video demonstration illustrating the new feature’s navigation. How it works. Get MarTech!

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Meta rolls out new search tool to track branded content campaigns

Search Engine Land

Meta has launched a new search tool that tracks branded content campaigns. Social media expert, Lindsey Gamble , shared a screenshot of what the new search tool looks like on X (formerly known as Twitter): Within the post, Gamble shared a video demonstration illustrating the new feature’s navigation. How it works.

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Airbnb dominates in search sentiment report

Search Engine Land

Conversely, launching ads to counter negativity and promote a positive message could be effective for those with negative sentiments but high volume. However, search volume can enhance sentiment, serving as an amplifier, which advertisers should consider in their strategies. Top 10 advertisers by search activity.

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Building a Global SaaS Empire: 5 Bets That Paid Off with Freshworks Founder & CEO Girish Mathrubootham

SaaStr

They’re spending a lot on online marketing and acquisitions and servicing all those leads from a low-cost place like India. Freshdesk was launched in 2011 as its first product, and its second product was released in 2014, with faster growth than the first. Sales cost was 20% of CAC, and marketing was 80%. Why is this important?

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