article thumbnail

For consumers, AI is the new IoT

Martech

When Jim Stengel was CMO of Procter & Gamble, he told me, “You can never know the customer too well.” It is a technology added to products even when it provides little or no value for the consumer. Marketers’ primary job is to know what the customer wants. It’s simple, but not easy. “ Why?

Gambling 132
article thumbnail

How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. Anchor brand sponsorships with core values and services In addition to providing brands with technology to execute meaningful digital-first experiences, Globant also executes its sports-themed activations.

Sports 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

TikTok launches enhanced ad placement controls

Search Engine Land

This new feature allows advertises to control whether their ad is served next to four non-standard categories: Gambling and lotteries. Technology. Not only does it conflict with their company’s message, but it also likely makes it harder to reach and engage with high-value consumers. Category Exclusion. Violent video games.

article thumbnail

Cost of Living in the Business Innovation Capitals of the U.S.

Sales Pop!

This means there are now other cities ripe with technological, science, engineering, and innovation opportunities that are also cheaper to live in. Kroger and Proctor & Gamble are two of the largest businesses in the world, making Cincinnati one of the best locations for marketing and sales jobs. Cincinnati, Ohio.

Gambling 130
article thumbnail

Good morning: The sweet smell of … failure?

Martech

When Jim Stengel was CMO of Procter & Gamble he would visit all the marketing departments once a year (there were and are a lot of them). Technology has made it less expensive than ever to do marketing experiments. Top of the agenda was discussing failures – his own first. He wanted everyone to know that it’s ok to mess up.

article thumbnail

SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

4 Dated technology. One effective way to market is through technology. Staying up-to-date on the newest hardware technologies can assist your company remain ahead of the curve and up to the job of any technical problems that may confront your firm. Marketing is a bit of a gamble, so make it an informed gamble.

article thumbnail

Stackies 2021: How the winning companies think about their marketing stacks

Martech

But as a judge, Brinker is uniquely qualified in the marketing technology field. He added, ”Itau’s stack does an incredible job of showing that scope of what [marketing technology] looks like at a financial services company of their size.”. There’s no external judging for that.”. Organizing a winning hand. Solid foundation and wiring.

Gambling 119