For consumers, AI is the new IoT
Martech
AUGUST 16, 2024
When Jim Stengel was CMO of Procter & Gamble, he told me, “You can never know the customer too well.” It is a technology added to products even when it provides little or no value for the consumer. Marketers’ primary job is to know what the customer wants. It’s simple, but not easy. “ Why?
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