SaaStr

NOVEMBER 18, 2022

The game on the field has shifted dramatically over the past 12 months, and what matters to a startup today is much different from a couple of years ago. . Brex did an excellent job dominating the startup, VC-backed market, and when Divvy stepped into the space, they had two choices: Directly compete with Brex’s market.

Gaming 93

Gaming Launch Price Closing 93

Search Engine Land

MARCH 2, 2023

Google Panda name revealed In 2011, Google’s Amit Singhal and Matt Cutts revealed that Google Panda was the true name of the update that was informally referred to as Farmer when it launched Feb. ” Google said the launch of the “Caffeine” indexing infrastructure inadvertently helped increase the visibility of “shallow content.

Launch 84

Launch Legal Engineering Networking 84

Search Engine Land

JANUARY 25, 2023

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. AdGooroo Launches Competitive Insights For Local Paid Search 2016: The new tool provided keyword, ad copy and budget insights at a city level.

Objectives and Key Results 82

Objectives and Key Results Retail Real Estate Engineering 82

Search Engine Land

MARCH 9, 2023

Bing Partners With NCAA, Will Predict March Madness Games & Help Fans Complete Brackets 2015: Bing turned its predictive science smarts toward the unpredictable college basketball tournament. comScore: Android Shows Strength As Mobile Web Usage Grows 2010: Quarterly mobile data showed strong growth for Android handsets in the U.S.

E-commerce 92

E-commerce Territory Engineering Networking 92

ConversionXL

FEBRUARY 24, 2021

How do you remain relevant as your competition continues to gain more market share? As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck. How do you go from good to great? ” .

Product 139

Product Customers Objectives and Key Results Launch 139

Highspot

FEBRUARY 25, 2024

Read on for practical tips to supercharge your sales ops and turn obstacles into opportunities for revenue growth. Lack of Visibility Into Sales Metrics Without real-time, accurate sales metrics , decision-making is guesswork that hinders growth. The integration with Salesforce was essential, a fundamental tool for their sales reps.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. According to industry experts, the ability to accurately calculate your Total Addressable Market (TAM) can significantly influence your business’s growth trajectory.

Strategize 52

Strategize Strategic planning Niche Growth 52

Hubspot

AUGUST 24, 2020

More people are buying online than ever before, and industries that have traditionally struggled to break into ecommerce are seeing unprecedented growth. Most companies do not have the resources to fight for a market share in numerous different spaces. The writing on the wall is clear: ecommerce is the future.

Niche 90

Niche Entertainment Retail Gaming 90

SaaStr

OCTOBER 22, 2020

We didn’t hire engineers from Google or Facebook; we hired for work ethic and growth potential. Natural Product-Market Fit creates faster and more sustainable growth than artificial. The first is what I call Natural Product-Market Fit. It means product-led growth combined with virality and organic marketing methods.

Engineering 94

Engineering Growth Niche Start-ups 94

Hubspot

OCTOBER 18, 2021

Have you ever played a game of Monopoly and kept tabs on the other players? But the value of observing the competition isn't specific to board games — actual companies can benefit from it as well. Other tools like SEMRush and Ahrefs benchmark your competitor's growth and performance across multiple digital marketing channels.

Manufacturing 61

Manufacturing Assembly Line User Experience Gaming 61

Hubspot

APRIL 1, 2018

Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. It was a breaking story across the marketing and advertising industry. Pepsi even released counter-ads shortly after the campaign launched.

Gambling 101

Gambling Campaign Sports Gaming 101

Search Engine Land

AUGUST 11, 2023

His Google/Organic session growth (YoY) for Q1 2013 was 16%, compared to 25% in Q2 ( Figure 5 ). New user growth grew 22 percentage points. This does show well the checkered past of SEO and the nature of Google’s PR pushes to call out tactics that attempt to game their system or harm others. Figure 24 ). Who remembers Overture?

Engineering 97

Engineering Follow-up Start-ups Niche 97

Partners in Excellence

MAY 15, 2017

Quota’s are often set in the same haphazard manner, “We did this last year, so we need to do much more this year……” “We need to manage the sales expense, if we set the quotas in this way, it will minimize commission dollars… ” “We need to achieve this much growth in the coming year.”

Quota 56

Quota Manufacturing Assembly Line Sales 56

Hubspot

JUNE 11, 2013

They launched an ad campaign designed to convince men that the size of a diamond in an engagement ring showed how much they loved their fiancé. Since then, LinkedIn’s growth has skyrocketed. And their growth rate is unlike any other social network. Before 2006, video game consoles were mostly the same. Nintendo''s Wii.

Networking 75

Networking Gaming Campaign Retail 75

Hubspot

SEPTEMBER 19, 2018

recession between 2008 and 2011, it has rebounded and is now back to pre-recession growth rates. By the time their success prompted competitors to start their own online bookstores, Amazon had already taken a big enough market share to make competition nearly impossible. Social media offers free marketing.

Minimum Viable Product 77

Minimum Viable Product Legal Finance Government 77

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? Marketing can make a relatively inexpensive product seem luxurious and essential. A key takeaway here? Source: NPR.

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

ConversionXL

OCTOBER 14, 2021

To efficiently track brand awareness growth, you need to draw out both quantitative data and qualitative insights. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. This is demonstrated by an exponential speed of growth: Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Salesforce

OCTOBER 19, 2023

Activity quotas are often assigned when a company needs to focus on prospecting to build market share with a new product or service. Activity quota example: Let’s say a software company launches a new AI product and wants to sell it to new clients that fit their buyer persona. Volume quotas can also help move excess inventory.

Quota 69

Quota Objectives and Key Results CRM Drivers/motivators 69

Salesforce

NOVEMBER 17, 2023

Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce market share. To win your share of the market, it’s important to stay on top of the latest ecommerce trends and know what motivates customers to make purchases. How is ecommerce changing?

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. From that point on, we built a product and we launched it in February of 2008 out of a back of a coffee shop with one employee. So we launched the company in February of 2008. I’m Nancy Ham.

Closing 66

Closing Customers Niche Cross-sell 66

SaaStr

JULY 11, 2019

So we are, we take advantage of that growth. and two months, is a lot of growth like that. What was this change where you went from good, like no growth, right? So 90% of these growths was partnerships with the two biggest players in the space and word of mouth. It was kind of like organic growth. I probably did.

Launch 105

Launch Technology Technology Up-sell 105

Sales Hacker

OCTOBER 31, 2017

Ignore one and you’ll relinquish potential market share to competitors. Expect outmoded and inefficient sales stacks to drag growth instead of driving it. The top professionals at hyper-growth companies are busy hacking their sales process. drive revenue growth, achieve process efficiencies, etc). SNAP Selling.

Process 81

Process Objectives and Key Results Repeat business Referrals 81

SaaStr

SEPTEMBER 13, 2020

You see that both organizations embracing this cloud movement, but specifically in COVID, more and more companies turning to the cloud as their solution for business continuity or for business growth in these times when shelter in place is making on-prem solutions difficult and in many cases, impossible to use. What happens to growth?

Non-Profits 64

Non-Profits Strategize Trust Growth 64

Gong.io

FEBRUARY 9, 2019

It’s more than a mindless numbers game. Our reps search for the company on LinkedIn, and learn more about the account: They see a wealth of information: growth rates, employee count, even the number of employees in sales: This gives our reps the “ammo” they need to predict this company’s pain points. Market dynamics and market share.

Technique 133

Technique Cold Call Objectives and Key Results Objection handling 133

The Lost Book of Sales

JULY 12, 2021

I have to say it didn't bother me at all while I read it, but I can understand that modern "Growth Hackers" and other actively practicing professionals can feel that way. Being sales vs. market driven when crossing the chasm. Launching the invasion. Hence the importance of pragmatists as a market segment.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Lead Fuze

DECEMBER 15, 2023

Market stalls were bustling centers where merchants would attract customers through persuasive communications, haggling, and displays that showcased their products. In this era, market share wasn’t determined by your website ranking on web search engines or how well you optimized keywords for search engine results.

Gaming 52

Gaming Engineering Lead generation Technique 52

Search Engine Land

JANUARY 15, 2023

Bing Ads launches page feeds for easier Dynamic Search Ads management. RKG Report: PLAs Fuel AdWords Growth, Bing Ads Spend Rises Sharply In Q4. 2013: The interactive Doodle allows searchers to play the Zamboni game by cleaning the ice after it is being used by children, hockey players and ice dancers. search market share.

Real Estate 83

Real Estate E-commerce Retail Engineering 83

ConversionXL

JUNE 2, 2020

Tesla needs to remain a constant innovator to play that game. If 10 startups launched tomorrow tackling the exact same space—but they couldn’t see what others were doing—what would happen? If you’re using table-stakes arguments to sell your product or pitching it like you’re the only game in town, you need to rethink differentiation.

A/B testing 162

A/B testing X-functional Price Gaming 162

Search Engine Land

JANUARY 14, 2023

At launch, Facebook Graph Search only included people, photos, places and interests. LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers. 2015: Google made four updates to the events knowledge graph, after launching the markup back in March 2014. 2014: Google’s share of search queries was up 0.6

Engineering 98

Engineering Launch Retail Networking 98