Martech

AUGUST 2, 2023

“Maybe they don’t get 50% market share; maybe it’s 10% and that’s still enough to create impact and engagment.” From a marketer’s standpoint, what I think will be really interesting to follow is whether this will be a better platform for advertising purposes.”

Entertainment 85

Entertainment Launch Territory Sports 85

ConversionXL

OCTOBER 14, 2021

NPS (Net Promoter Score) and CSAT (Customer Satisfaction Score) are both methods of quantifying customer sentiment and satisfaction. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. NPS & CSAT. Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Search Engine Land

JANUARY 3, 2023

2007: Google Calendar increased its market share by a paltry 333% between June 2006 and December 2006. Amazon Promotes Askville & LinkedIn Launches Answers Services. Background: Fury Over Google’s Self Promotion & Wishing For Perspective. From Search Marketing Expo ( SMX ). Wonder whatever happened to it?

Launch 92

Launch Engineering Drivers/motivators Territory 92

Search Engine Land

JANUARY 15, 2023

Day Google doodle promotes King’s message of unity. 2013: The interactive Doodle allows searchers to play the Zamboni game by cleaning the ice after it is being used by children, hockey players and ice dancers. search market share. Google Image Search testing YouTube videos. Martin Luther King Jr.

Real Estate 86

Real Estate E-commerce Retail Engineering 86

ConversionXL

NOVEMBER 23, 2022

Although more and more companies are joining the game, the stability of market positions is astonishing. Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Lead Fuze

JULY 5, 2023

Understanding how to motivate your sales team is crucial for any business aiming to increase market share and achieve its sales goals. Finally, we’ll cover the importance of collaboration over competition and promoting mentorship within your organization. Offer ’em bonuses or incentives for stepping up their game.

Drivers/motivators 52

Drivers/motivators Technique Teamwork Commission 52

Lead Fuze

MARCH 1, 2022

It is a more general term that includes market share, growing talent, and brand relevance. Establishing market strategies and defining revenue metrics. Influencing deal structure and promoting senior-level customer relationships. Simply put, the chief of sales wins games, while a CRO builds a championship legacy.

Finance 52

Finance Gaming Growth Pipeline 52

Martech

DECEMBER 6, 2021

Brands that are getting this right are not only surviving but thriving as consumers share their purchases and purchase intent with others on social media, forums, blogs and news sites. More specifically, we see gaming taking over across many consumer segments. Top gifts consumers crave.

E-commerce 98

E-commerce Retail Strategic planning Strategize 98

Highspot

FEBRUARY 25, 2024

As Lisa McCarthy, Director of Sales Operations at Oxford University Press , highlighted, integrating Highspot with Salesforce was a game-changer, offering a unified source of truth and significantly streamlining sales workflows.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

Sales Hacker

DECEMBER 3, 2019

Data-driven marketers aren’t playing to win a hand or two. They’re playing to grow market share. At the US Open, IBM promoted to use of artificial intelligence to find match highlights based on audience noise levels, but that’s only one data point. Machine learning is only as keen as the data set it analyzes. “As

Commission 85

Commission Territory Sales Market share 85

Search Engine Land

DECEMBER 28, 2023

This has raised concerns among advertisers who worry about their products and services being promoted alongside inappropriate content. Microsoft Microsoft’s Performance Max launched in open beta in July, with select marketers able to access its full inventory and serve ads across its network. search ad revenue hit a record $84.4

Retail 123

Retail X-functional Launch Non-Profits 123

ConversionXL

MAY 1, 2017

Competitor Innovation and Market Disruption. While customer churn and loss of market share through one or several of these lapses is often quite avoidable, it’s also true that dramatic disruptions, whether due to competitor innovation or changes in market conditions, can blindside companies in ways that they have little or no control over.

Growth 127

Growth Start-ups Price Drivers/motivators 127

Hubspot

AUGUST 3, 2017

With so many people already using Facebook, users often come across content from creators that they don’t already follow because it’s recommended by the platform’s algorithm, or one of their friends engaged with it or shared it, which shows up as activity on their feeds. So as Longhurst says -- when it comes to this platform, keep it short.

Promote 77

Promote Entertainment Follow-up Negotiate 77

Search Engine Land

AUGUST 11, 2023

This does show well the checkered past of SEO and the nature of Google’s PR pushes to call out tactics that attempt to game their system or harm others. Figure 25 Events Some earlier posts in history promoted specific conferences like SMX, but this was over a relatively short period, so they were removed from the dataset. Figure 24 ).

Engineering 98

Engineering Follow-up Start-ups Niche 98

Hubspot

JANUARY 27, 2015

There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). While it’s hard to predict the future of Facebook and social media, it remains a major player in social media marketing today. That’s right; they went silent on social media to promote the app.

Non-Profits 78

Non-Profits Promote Up-sell Technology 78

Hubspot

JUNE 11, 2013

In 2004, Dove, a personal hygiene brand owned by Unilever, announced a campaign promoting the real beauty of women. In 2005, Dove gained a ton of recognition through their campaign in which they chose six "regular" women to be the models promoting their products, and highlighted them quote prominently. Nintendo''s Wii. Apple''s iPhone.

Networking 75

Networking Gaming Campaign Retail 75

Hubspot

APRIL 1, 2018

while drinking beer and "watching the game" on TV. Watching the game, havin' a Bud" (a Budweiser), someone replies. The company experienced 42% market share growth in its first year with its help. It starts gently: "What are you doin'?" Someone asks. As more friends pick up the phone, the hilarity ensues: "WHASSUP!?"

Gambling 101

Gambling Campaign Sports Gaming 101

Hubspot

SEPTEMBER 6, 2012

On the other end of the spectrum, there are competitors who know you're an awesome content creator and totally promote your content! And by "promote," what we really mean is "steal." Gain competitive market share by creating marketing people love. Win your game fair and square -- victory will taste much sweeter.

Gaming 72

Gaming Promote Price Launch 72

Hubspot

MARCH 18, 2016

of the market share. And while that might have sounded good in theory, in practice it meant manufacturing thousands of new, unique pieces, and promoting action figure-esque toys that had little connection to the classic LEGO brick systems. McDonald's), Starbucks needed a new game plan. Axe was a sleek, modern brand.

Conversion 78

Conversion Sports Campaign Objectives and Key Results 78

Hubspot

FEBRUARY 6, 2013

These folks wouldn't want a middle- or bottom-of-the-funnel offer at this stage in the game. For anyone just getting into the email personalization game, learning from a message like this is an excellent place to begin. What other ways have you found to take personalization to the next level with your email marketing?

Gaming 78

Gaming Follow-up User Experience Price 78

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Now, onto market share.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

SEPTEMBER 19, 2018

Who would become promoters of it? By the time their success prompted competitors to start their own online bookstores, Amazon had already taken a big enough market share to make competition nearly impossible. Social media offers free marketing. This promotes future growth and raises capital at the same time.

Minimum Viable Product 77

Minimum Viable Product Legal Finance Government 77

Hubspot

MAY 29, 2012

This dynamic is primarily due to the content of the video, which isn't promotional and boring, but informative and/or entertaining. Some of the online marketing videos we've started seeing today are more like short movies than interruptive ads, and that's a fundamental shift from traditional advertising.

Entertainment 75

Entertainment Pitch Launch Gaming 75

Hubspot

APRIL 21, 2020

As of January 2020, market share between mobile operating systems were at 74.3% Meanwhile, apps that users are already familiar with, such as gaming apps, can have ads that take users straight to the app download page. Partner With Affiliates to Promote Your App. Tap Influencers or Industry Thought Leaders.

Launch 97

Launch UX Networking Cross-sell 97

Hubspot

JUNE 7, 2012

While the advertisement was initially created and debuted in 2010 to market Old Spice's Red Zone After Hours Body Wash, because of its raging success, the campaign was extended to promote Old Spice's other products, and the Old Spice Man lived on. Have you capitalized on popular memes in your own marketing? You get the picture.

Campaign 78

Campaign Promote Gaming Start-ups 78

Hubspot

NOVEMBER 13, 2017

The Mac vs. PC debate ended up being one of the most successful campaigns ever for Apple, and they experienced 42% market share growth in its first year. Ayer's game plan was to "create a situation where almost every person pledging marriage feels compelled to acquire a diamond engagement ring.". A key takeaway here?

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Sales Hacker

JANUARY 13, 2021

Co-Marketing: When the licensee is shipping as an option, the licensor has a vested interest in promoting the added value it provides to the licensee’s customers. For a small licensee working with a much larger company, this can be a game-changing form of advertising. Normally, a 10% commission is paid on deals.

GTM 74

GTM Negotiate Profit margin Contract 74

PandaDoc

OCTOBER 26, 2021

It’s no news that Salesforce is dominating the global CRM market: it has a market share of nearly 20% , more than double of its top competitor, SAP. What makes Salesforce the market leader? This tool can certainly be adapted to many project-oriented needs but it also promotes itself as a CRM and sales solution.

CRM 52

CRM E-commerce Price Customer Relationship Management 52

Lead Fuze

JANUARY 1, 2022

In this case, it may be in the best interest of both parties if they promote this relationship on all promotional materials. Some licensees are hesitant to share their use of third-party software with customers because they do not want the customer trying to buy from the OEM directly. OEM integration.

Negotiate 52

Negotiate Profit margin Contract GTM 52

Gong.io

FEBRUARY 9, 2019

It’s more than a mindless numbers game. Here’s a game-changing sales technique for getting long responses to discovery questions: Phrase your questions in a way that encourages a long response. Market dynamics and market share. BK’s genius spin was to promote themselves as the place for GROWNUPS.

Technique 133

Technique Cold Call Objectives and Key Results Objection handling 133

Salesforce

NOVEMBER 17, 2023

Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce market share. To win your share of the market, it’s important to stay on top of the latest ecommerce trends and know what motivates customers to make purchases. How is ecommerce changing?

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

SaaStr

AUGUST 12, 2022

Jason Lemkin: So until you have achieved high market share in any segment, don’t let these so-called recessions be an excuse or spook you. So promoting someone that is clearly not your co-founder to co-founder on a slide deck to make VCs happy, there’s some chance that no one will check. Don’t get me wrong.

Price 73

Price Pipeline Meeting Growth 73

Hubspot

JULY 15, 2016

Marketing KPIs. Market share. NPS - Net Promoter Score. A great example of a soft launch is from BigFish Games with the introduction of their new game: Dungeon Boss. They got a lot of feedback, some of which was incorporated into the Dungeon Boss game title. 6) Promote your community.

Launch 78

Launch Gaming Networking Promote 78

SaaStr

SEPTEMBER 13, 2020

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. If you think of this in the context of software, it’s particularly powerful because for years, we’ve been seeing the visionaries out there promoting this transition. What was that game changing VP?

Non-Profits 60

Non-Profits Strategize Trust Growth 60

Hubspot

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. Digital Marketing.

Promote 95

Promote Non-Profits A/B testing Education 95

The Lost Book of Sales

JULY 12, 2021

Just as football coaches have to make halftime adjustments ot their game plans, so do marketers, once the positioning has been exposed to the competition. In sum, to the pragmatist buyer, the most powerful evidence of leadership and likelihood of competitive victory is market share. Feedback and adjustment.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Hubspot

OCTOBER 22, 2015

The categories you can filter by include things like "technology," "design agencies," "promotional," "ecommerce," and "hotel/restaurant." Which are your go-to resources for examples of great marketing? Share them with us in the comments. They have some advanced filtering options to streamline your browsing.

B2C 78

B2C Sports Retail Promote 78