article thumbnail

Google will allow NFT gaming ads under updated cryptocurrency ad policy

Search Engine Land

Google will allow NFT gaming ads, provided they don’t promote gambling content, from next month. This change will take place on September 15 when Google issues its updated advertising policy for cryptocurrencies and blockchain-based games. Which games are excluded? Promote social casino games that reward NFT.

Gaming 140
article thumbnail

3 Ways the Indiana Fever Shape Their Game-Changing Fan Experience

Salesforce

The team can connect with fans in new and innovative ways, from targeted email and digital marketing and great customer service, to get them ready for game day — all powered by Salesforce Einstein 1. For example, an ad for an away game in Chicago could be tailored to reach fans in that city.

Gaming 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Improving Your Networking Game as a Field Sales Representative

Veloxy

Collect some data about your current business and see who is most interested in your product or service. Let’s say that your product or service mainly appeals to people who are younger than 35 years old. The reason is that depending on the timing, you will garner more interest in your product. What about an age group?

Represent 130
article thumbnail

6 Microsoft Audience Ads product updates

Search Engine Land

Microsoft Audience Ads has kicked off the fall with a series of new product updates. Casual games expansion Microsoft is rolling out Audience Ads to new placements, such as home, menu, and game screens across games that come defaulted onto Windows computers. Get the daily newsletter search marketers rely on.

Product 119
article thumbnail

The Ultimate Sales Funnel Creator – How Clickfunnels Changes The Game

ClickFunnels

The post The Ultimate Sales Funnel Creator – How Clickfunnels Changes The Game appeared first on ClickFunnels. Selling your product? Say, if your goal is to sell your product, you can pick from a regular sales funnel, a product launch funnel, or a membership funnel. Your sales funnel is the foundation of your business.

Gaming 239
article thumbnail

In-game ads: why brands should be excited

Search Engine Land

In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. Video games and ads have come a long way in the last few decades. What are video game ads?

Gaming 97
article thumbnail

PepsiCo’s strategies for marketing via online games and esports

Martech

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. In-game advertising is a highly-engaged instance,” said Mascali. Attention is fully on the game and not passive, it’s a lived-in experience.

Gaming 108