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Playable ads and longer campaigns gain traction in mobile gaming

Martech

Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey by mobile ad platform Mintegral. mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.”

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“It’s Not A Numbers Game, It’s A Human Game!”

Partners in Excellence

The Numbers Game doesn’t seem to be working! If selling is a numbers game, and the numbers aren’t working, what’s wrong? Maybe the customer reactions to our numbers game is giving us the clue there may be something we are missing in our obsession about numbers. Selling is a human game!

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Your emails belong in Promotions — and that’s a good thing

Martech

” Them : “Our emails are landing in the Promotions tab instead of the Primary inbox.” Marketers, let’s be clear: The Promotions tab is not the spam folder. And if you’re sending promotional email? Why did our email land in the Promotions tab? It belongs in Promotions.

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Google Ads unveils advanced performance planner for YouTube campaigns

Martech

Dig deeper: Playable ads and longer campaigns gain traction in mobile gaming Key features: Action Plans. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users. Awareness Plans. First seen. Email: Business email address Sign me up!

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U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13

Martech

“By strengthening the FTC’s toolkit to fight deceptive advertising, the final rule will protect Americans from getting cheated, put businesses that unlawfully game the system on notice, and promote markets that are fair, honest, and competitive.” People rely on online reviews to make informed purchases and compare products.

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How to get your email marketing ready for iOS 18

Martech

Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail. The new Apple Mail tabs are expected to be: primary, transactions, updates and promotions. This suggests that users navigating to specific tabs, such as Promotions, are more motivated to engage and make purchases.

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How AI is reshaping the content creator industry

Search Engine Land

So much regurgitated material has been created to game the search algorithm that Google had to launch the core and spam updates to clean the web of useless information. They aim to protect and safeguard original content creators and promote their value-added. Scammers are already finding ways to exploit Google’s new algorithm.