SaaStr

JANUARY 8, 2024

While growth has slowed the past few months, with just a bit more capital …” or “We’d be growing faster, but we don’t have the capital” or … Well you get the point. I get it, I hear you. You just can’t get there with even Good growth, let alone Mediocre growth. So have most of us.

Growth 129

Growth Trust Meeting Customers 129

SaaStr

APRIL 16, 2024

And go close those feature gaps, and get back to being ahead of the competition — not behind. More on that here : When You Fall Out of Product-Market Fit (Updated) Second, focus on the customers you do have and making them super happy. But in the end, most of your customers will come from your existing customers.

Referrals 109

Referrals Growth Promote B2B 109

Search Engine Land

APRIL 30, 2024

What’s the best sushi restaurant near here? Sushi Kingdom is a 15-minute drive from here, but they have the most amazing fatty tuna shipped in from Japan.” Think of a five-letter word that means ‘tired’ ” Oh, and your butler refuses to take any money from you. Give me a hint to today’s Wordle.

User Experience 113

User Experience Niche Service Closing 113

Partners in Excellence

MARCH 6, 2024

What don’t buyers need from sellers? While it’s always dangerous to make generalizations because there are always exceptions, but with that as a disclaimer, let’s focus on what buyers don’t need from sellers. They already know that–again from our websites. But they don’t need this.

Education 127

Education Trust Sell Product 127

Martech

APRIL 17, 2024

Here’s what I was looking for: Stop depending on batch-and-blast. So here we are, nearly seven years later and we haven’t moved far on complexity. The list of changes marketers must cope with now isn’t getting shorter. The list of changes marketers must cope with now isn’t getting shorter.

Technology 125

Technology Technology Niche Campaign 125

Martech

APRIL 29, 2024

Here are some of the study’s findings and key takeaways from the discussion. Here’s what consumers said about specific marketing channels and practices. 50% of consumers made a purchase from an email in the last year. Here’s what she had to say about the deeper meanings that go beyond birthday greetings.

Trust 121

Trust Consult Conversion Customers 121

Partners in Excellence

APRIL 18, 2024

It reported win rates declining from 2022 to 2024 from 23% to 19%, with win rates for deals with ACV over $100K declining from 18% to 16%. But the conversation related to the post was even more shocking, from too many perspectives. One gets the sense it’s par for the course in today’s sales world.

SQL 115

SQL Quota Presentation Prospecting 115

Search Engine Land

FEBRUARY 14, 2024

Some searchers are able to see the local packs but here in the United States and in many other countries, it seems the local pack is not rendering for any searcher. Here is a screenshot from one searcher who is able to see the local pack in the UK. It took over two hours but it is now working again, here is a screenshot:

Start-ups 117

Start-ups Sales 117

Search Engine Land

FEBRUARY 26, 2024

This article will explore ways to get more life-like, conversational content from AI. To get the most out of the tool, sign up for ChatGPT Plus, which costs just $20 monthly. We’re not doing that here, so I advise using the GPT-4 model. Dig deeper: ChatGPT and SEO content: Where do we go from here?

Niche 130

Niche Follow-up Technique Education 130

Search Engine Land

MAY 3, 2024

There’s so much around the update, from its length to the death of the helpful content update (HCU) to all of the quality issues on the SERP (talking about you, Reddit ). Google’s March 2024 core update will hands down be one of the most talked-about SEO topics of the year, if not the last few years.

Construction 117

Construction Follow-up Start-ups Presentation 117

Search Engine Land

MAY 6, 2024

So if you want the bullet points, here’s my best attempt: A mentor : Mark understood the world and how to win within its parameters better than anyone. So if you want the bullet points, here’s my best attempt: A mentor : Mark understood the world and how to win within its parameters better than anyone. Fair warning…I wrote a lot.

X-functional 118

X-functional Sports Represent Start-ups 118

SaaStr

APRIL 27, 2024

Acquirers use 3 incentives to get founders to stay: Sticks. Acquirers try to put 30%-40% of the founders’ consideration at risk, if they can get away with it. If you stay, your team gets Z% More. But it’s tough to get this part right. Why do founders leave after their companies are acquired? But if you leave — they don’t.

Up-sell 121

Up-sell Sell 121

Partners in Excellence

SEPTEMBER 14, 2023

But there are many things, both necessary and unnecessary, that distract from that time. Time available for selling is the time sellers spend preparing for a customer interaction, the interaction itself, and the follow-up from that interaction. Time Available For Selling is a critical issue for everyone in sales.

Sell 137

Sell CRM Technique Territory 137

Search Engine Land

APRIL 15, 2024

Unsurprisingly, much content is developed from an SEO perspective. Our goal here should be to create well-optimized, people-first content. To simplify following the steps, here’s a simple template you can fill out as you work through the article. If you are off the mark here, you will miss the target despite your efforts.

Process 118

Process Objectives and Key Results Angle Follow-up 118

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. Here are the 10 brands that scored highest in social media sentiment with their ads, according to Influential: Oreo, “Twist on it.” Disney+, “Well Said.”

Gambling 125

Gambling Entertainment Gaming Campaign 125

Martech

JANUARY 17, 2024

“I was reading a study from YouGov. “I think there are going to be lots of different tactics to get through this,” said DeZao. “I think there are going to be lots of different tactics to get through this,” said DeZao. “But I think we’re in the panic stage now.”

Retail 135

Retail Entertainment Finance Start-ups 135

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? Here are 10 things that will let you be proactive if this happens. Also, research how the buyer differs culturally from the original vendor. This is another place where it will help to know how the buyer differs from your current provider.

Contract 101

Contract Legal Price Technology 101

Martech

FEBRUARY 26, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. After that, how you can improve prompts to get even better answers from me. Here are a few possibilities to consider: 1. What could be wrong?

Price 99

Price Strategic planning Referrals Sales 99

Search Engine Land

MARCH 5, 2024

billion URLs submitted, up from 1.2 billion from six months ago. Here is a screenshot of the report: New IndexNow report: Here are the features now available in version two of this report: Learn about issues with crawled URLs and the status of your submitted URLs. IndexNow has reached 2.5

Engineering 127

Engineering Start-ups Product 127

Salesforce

MAY 9, 2024

We’ve built a series of learning events and resources to help you dive deeper and get hands-on with Data Cloud, Prompt Builder, and Einstein Copilot right now. You can get started by checking out Einstein Copilot, the conversational AI assistant for CRM. It’s a total game-changer for your company.

CRM 142

CRM Technology Technology Start-ups 142

Search Engine Land

MARCH 22, 2024

Change comes from where you least expect it. Here’s what Altman had to say about Google, search, LLMs and more in an interview with Lex Fridman, released this week. Here’s what Altman had to say about Google, search, LLMs and more in an interview with Lex Fridman, released this week. Then along came Google.

Engineering 122

Engineering Launch Product Market share 122

Search Engine Land

MAY 9, 2024

How the right strategy and different processes can defend your brand from potential threats. A sustainable strategy to protect your brand from generative AI issues is to control the input. Language models are very likely to use various sources on the web to feed their algorithms to get text samples and understand the facts.

Engineering 103

Engineering Networking Clients Construction 103

SaaStr

MAY 1, 2024

Most SaaS companies steer away from phone support in general, and especially for lower-end and trial prospects/customers. Especially if you can segment out support issues (where you should still pick up the phone) from questions from prospects and trial users. Not everyone wants to get on the phone, especially these days.

Conversion 101

Conversion Presentation Prospecting Start-ups 101

Search Engine Land

OCTOBER 3, 2023

So we were not able to get as much detailed data from as many data providers as we normally get. The seoClarity team sent me the top winners and losers by niche/industry from this helpful content update. Last Thursday, Google finished rolling out the September 2023 helpful content update after a 14-day rollout.

Niche 141

Niche Engineering Technique Start-ups 141

SaaStr

SEPTEMBER 27, 2023

But most of us can’t really get it off the ground without a strong co-founder. Wait too long, you’ll never get there. More here: If You’re Going to Do a SaaS Start-Up … You Have to Give it 24 Months – SaaStr Post-Revenue: Staying the Course When Revenues Are Trivial. It’s hard enough to get 2, 5, 10 customers.

Niche 105

Niche Engineering Start-ups Growth 105

Search Engine Land

JANUARY 22, 2024

SEO robbery in broad daylight I’m not going over old ground here, but in case you missed it, here are the details. You’re out playing ball, and when things don’t go how the ball owner wants, the kid gets annoyed and threatens to stop playing with us all. You’ve probably heard all about it already.

Engineering 120

Engineering Legal Education Trust 120

Search Engine Land

MARCH 15, 2024

A great tool to start with here (particularly if you’re in the NeverGA4 crowd or your GA4 reports just aren’t adding up ) is Google Search Console. Device segmentation Rankings and where your listing is displayed can change dramatically from mobile to desktop. For example, here is the desktop result for “best telescope.”

Niche 105

Niche Start-ups Process Conversion 105

Search Engine Land

FEBRUARY 13, 2024

Where did E-E-A-T come from? E-E-A-T comes from Google’s Search Quality Rater Guidelines. That led me to do an X thread , and several people replied asking for a blog post, so here we are. Linking to or getting links from authorities. Get the daily newsletter search marketers rely on.

Engineering 127

Engineering Contact Start-ups Launch 127

SaaStr

MARCH 12, 2024

So what’s actionable here? If You Can, Slow the VC Process Down a Bit If It Looks Like You Will Get More Than 1 Offer. It’s ok to do another meeting, to have another conversation, before you decide who, in essence, to get married to on the cap table for 10-20 years. # Be a Bit Wary of “Nice” and Too Many Sales Tactics from VCs.

Up-sell 97

Up-sell Trust Sell Meeting 97

Martech

MARCH 7, 2024

Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. My goal for the three-day event was to check out and learn more about new technologies from the sponsors and gain insight into the top issues that practitioners are wrestling with day-to-day. Here are my takeaways.

Entertainment 96

Entertainment Presentation Contract Pitch 96

Martech

FEBRUARY 21, 2024

Here’s another opportunity for them to play spoilsport. With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. Read more here.

Customers 97

Customers Non-Profits Legal Government 97

Martech

MAY 6, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. After that, how to improve prompts to get even better answers from me. Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers.

Cross-sell 106

Cross-sell Customers Referrals Lead generation 106

SaaStr

MARCH 11, 2024

They’re Late Many will challenge me here, but if they’re late to the interview, they’ll be late to customer calls, too. You Wouldn’t Buy From Them A classic SaaStr theme, as true today as it ever was. You Wouldn’t Buy From Them A classic SaaStr theme, as true today as it ever was.

Sales 96

Sales Up-sell Promote Meeting 96

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. Here’s something somebody asked me! After that, how to improve prompts to get even better answers from me. Here are some key strategies to consider: 1.

Lead generation 107

Lead generation Click Through Rate Contact Follow-up 107

SaaStr

JANUARY 18, 2024

I think what founders get wrong is not understanding incentives. No one is out to get you. If you want to do anything else, you get misaligned, at least partially. If you raise money from a Big Fund and don’t really want to build a Unicorn, you’ll always be looking over your shoulder. They can’t make money otherwise.

Price 96

Price Up-sell Growth Engineering 96

Martech

FEBRUARY 6, 2024

The path from startup to successful business is a marathon, not a sprint. So, when is the right time to shift focus from rapid growth to sustainability? We explore strategies to evolve from a sales-driven startup to a mature, profitable company. “Do you ever get anywhere?” How has it been for you?

B2B 108

B2B Profit margin Sales Growth 108

SaaStr

DECEMBER 16, 2023

We’ve discussed most before individually, but let me throw ’em together: It may well take 24 months to get to true product-market fit and Initial Traction. A mediocre tech team, a part-time CTO, or even just a decent CTO just doesn’t get you there. Wait until you find a great partner here. True in B2C too of course.

B2C 92

B2C Cross-sell Start-ups Up-sell 92