Search Engine Land

APRIL 19, 2024

Page load speed, among other Core Web Vitals , is a known Google organic ranking factor. But Google didn’t include the Page Timings report in GA4, so where can you find similar information now? Google Search Console Pros : Free. Another option to restore page load speed in Google Analytics is to create a custom dimension.

Appointment 94

Appointment Start-ups Process Customers 94

Search Engine Land

MARCH 22, 2023

Here are some benefits of macro-trend monitoring for PPC: Crisis management : Monitoring PR through Google alerts can help you quickly identify negative press or publicity. Google Analytics : This free web analytics tool provides data on website traffic, user behavior, and conversions.

Territory 84

Territory Campaign Click Through Rate Strategic planning 84

Search Engine Land

OCTOBER 3, 2023

Not all these damages are due to intentional breaches – some result from preventable errors when accidental data leaks go unnoticed and find their way into Google and other search engines. Utilize crawling tools and set up automated alerts to spot potential issues before they become major problems. Legal and regulatory action.

Engineering 99

Engineering Healthcare Drivers/motivators Contact 99

Search Engine Land

AUGUST 16, 2023

If the publicity is good, you can use your Google Ads program to capitalize on it. If the publicity is bad, you can use your Google Ads program to respond and potentially mitigate the impact. Garrett suggests another tactic: set up a free Talkwalker alert, which may help catch mentions that Google Alerts misses.

Legal 92

Legal Consult Clients Campaign 92

Search Engine Land

JANUARY 24, 2023

Google defuses ‘miserable failure’ Google bomb In 2007, Google finally defused a “Google Bomb” that had returned U.S. Originally, Google was of the belief that “We just reflect the opinion on the Web, for better or worse.” President George W.

A/B testing 124

A/B testing Engineering Price Territory 124

Martech

FEBRUARY 8, 2024

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Since we have been discussing appointment setting extensively, it’s possible that Google recognized us as an expert in this niche, which could have contributed to our new post receiving a higher ranking.

B2B 113

B2B Gaming Niche Appointment 113

Martech

APRIL 17, 2024

On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. Proactive strategies to address those mistakes before Google does. This article will lay out: Common mistakes we still see in email campaigns.

Technique 95

Technique Campaign CRM Gaming 95

Search Engine Land

DECEMBER 8, 2023

Google Product Suite The Google product suite covers many products, but we use Slides, Sheets and Docs the most. Google Sheets is a standout among Google’s offerings, and its impact on our daily operations cannot be overstated. Google Slides is a no-brainer.

Campaign 117

Campaign Gaming Clients Growth 117

Search Engine Land

JANUARY 11, 2024

When you couple this with multiple Google algorithm updates each year (there were nine confirmed updates in 2023 ), even the finest digital agencies face a set of challenges that impact their work’s performance for clients and their own scalability and growth. increase beyond a certain threshold.

Clients 96

Clients CTR Strategize Pitch 96

Martech

DECEMBER 14, 2023

Unacast has partnered with Google Cloud to leverage Google Cloud’s Vertex AI platform and Unacast’s location analytics platform to power Unacast’s gen AI chatbot, Una, which provides location intelligence to customers. They want to donate 50,000 meals this month, so go here to contribute. (

Technology 96

Technology Technology Process Customers 96

Search Engine Land

MARCH 20, 2023

rel=next/prev was not found on Google. In 2019, we learned Google had stopped supporting the rel=next/prev markup it had introduced in 2011. Worse than that, Google hadn’t been using it for indexing for a “number of years,” according to Google’s John Mueller. That’s an error.

CTR 92

CTR Drivers/motivators Territory Finance 92

Search Engine Land

MARCH 1, 2024

Recent Google scandals have raised concerns about search result fairness , accuracy , transparency and the ethics of big brands’ dominance. How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content.

Non-Profits 130

Non-Profits Consult User Experience Presentation 130

Search Engine Land

JANUARY 13, 2023

Shopify chat bug leads to titles with (1) in Google’s search results. 2022: It was a widespread issue, not a Google bug, related to a chat feature in Shopify that had this unintended consequence in search. Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions.

Non-Profits 115

Non-Profits Engineering Networking CTR 115

Search Engine Land

MARCH 9, 2023

Google and Bing “exception lists” In 2011, Google and Bing revealed at SMX West that they have “exception lists” for websites that might get hit by some algorithm signals. However, some sites might be excluded from the impact of particular ranking signals on Google, according to its spam chief, Matt Cutts.

E-commerce 93

E-commerce Territory Engineering Networking 93

Search Engine Land

JUNE 13, 2023

Google Merchant Center is testing a ‘checkout’ pilot that could give you an extra opportunity to bring customers to your website. The Google Merchant Center team has sent out an email alerting merchants about this pilot and described it: “Give ready-to-buy customers the option to land directly in your checkout.

Customers 93

Customers User Experience Engineering Product 93

Search Engine Land

FEBRUARY 20, 2023

Google Search Console sends alerts for big drops in clicks In 2019, Google Search Console started sending notifications when it detected a “substantial drop” in clicks from Google search results to a website when compared to the previous week’s data.

Real Estate 96

Real Estate Retail Launch Engineering 96

Search Engine Land

DECEMBER 14, 2022

Google has launched a new status dashboard, this dashboard is for Google Search at status.search.google.com. Google Search status dashboard. The Google Search status dashboard will show you if there is an outage or issue with Google Search. ” Issues are rare. ” Issues are rare. What it looks like.

Launch 97

Launch Engineering Service Product 97

Search Engine Land

AUGUST 9, 2023

For nearly a decade, Google Ads scripts have been the unsung heroes for advertisers aiming to automate their accounts. Initially created to empower users with JavaScript-driven automation capabilities, these scripts can now use the Google Ads API’s “mutate” function.

Campaign 98

Campaign Account management Strategize Gaming 98

Search Engine Land

OCTOBER 16, 2023

Google has been clear about this in recent years, launching their link spam update specifically targeting the tactic and noting these links have zero value in the long term. Sure, you could apply a no-follow or sponsored link attribute and be in the clear, but without any ranking benefit, is it even worthwhile? Are you a B2B SaaS company?

Non-Profits 118

Non-Profits Objectives and Key Results Government Retail 118

Search Engine Land

AUGUST 29, 2023

Set up dashboards, maybe using tools like Domo, and trigger alerts for problem thresholds. For instance, let them know that Google’s replacing importance on FID with INP and Core Web Vitals. Send dashboard alerts Instead of having everyone constantly log into an SEO tool for alerts, set up dashboard notifications.

Launch 125

Launch Angle Click Through Rate Engineering 125

Veloxy

NOVEMBER 16, 2022

Pay attention to email tracking alerts. While you’re getting traction from your cold email campaign and cold calling efforts, pay attention to your email tracking alerts. Pay attention to email tracking alerts. Afterwards, send them the holiday/weekend cold email and personalize it with a note about them missing your call.

Cold Call 246

Cold Call Territory Campaign Clients 246

Search Engine Land

MARCH 26, 2024

Google also recently updated its documentation to confirm that Core Web Vitals are used by its ranking systems. Compare real user data to lab data Google provides real user data for most websites as a part of their PageSpeed Insights tool. A fast-loading website provides a good user experience and helps increase conversion rates.

User Experience 102

User Experience Networking Represent Start-ups 102

Search Engine Land

FEBRUARY 21, 2023

Google is rolling out a feature over the next week that will allow you to automate a daily bulk export of your Search Console performance data to BigQuery. This will allow you to run complex queries over your data to an external storage service, where you can do deeper analysis in a more automated fashion, Google announced. The export.

SQL 93

SQL User Experience Service Engineering 93

Search Engine Land

APRIL 5, 2023

Paying for links is just as common now as it has ever been, but it’s important to note that it’s against Google’s link spam guidelines Build and maintain a list of relationships with publishers. You can find unlinked brand mentions using Google Alerts or Ahrefs.

Technique 97

Technique Niche Pitch Campaign 97

Martech

AUGUST 30, 2021

All the while, Google continuously becomes more intelligent, using machine learning and AI to serve users the most relevant information in the most effective way. The SERPs are more complex than ever, with Google entities becoming the direct competition. There’s too much data to act on for any human agent alone.

UX 117

UX Technology Technology Start-ups 117

Martech

MARCH 9, 2022

Invoca has released a no-code integrations library for its conversation intelligence platform including no-code versions of its existing integrations with platforms such as Google Ads, Search Ads 360 and Salesforce Marketing Cloud, as well as no-code versions new integrations for Slack, Google Analytics and Meta Conversions API.

Conversion 93

Conversion Customers 93

Search Engine Land

JANUARY 18, 2023

Google’s page layout algorithm launches In 2012, Google announced it would penalize sites with pages that were top-heavy with ads. Google’s Matt Cutts, Page layout algorithm improvement On the same day, a message from Google’s AdSense team went out, encouraging some publishers to add more ads to their sites.

Real Estate 111

Real Estate Government Engineering Campaign 111

Search Engine Land

DECEMBER 7, 2023

Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. Managing your Google Merchant Center data The Google Merchant Center offers a suite of reports to enhance your online advertising strategy. Alert you to changes in pricing or inventory levels. Update product listings.

Retail 91

Retail Product Non-Profits Profit margin 91

Search Engine Land

AUGUST 18, 2023

IPG Mediabrands advised its clients to temporarily pause campaigns using Google’s Performance Max. The company issued a “privacy alert” email in response to allegations in a new report that YouTube ads may have led to improperly tracking children. This data would then have been shared with Google’s PMax.

Campaign 96

Campaign Clients Legal Consult 96

Search Engine Land

FEBRUARY 3, 2023

Want your local company to rank higher in Google search results? Claiming and optimizing your Google Business Profile (GBP) is one of the best things you can do to help. Managing a GBP listing from Google search is not new. People have been able to manage a Business Profile from Google search since 2017.

Appointment 98

Appointment Represent Cross-sell Service 98

Search Engine Land

OCTOBER 6, 2023

Google sees big potential in multimodal search, combining text, images, and video to surface the most relevant search results. Google Lens and Bard play an increasingly important role here, enabling users to search and create content easily by leveraging images, text, videos and all other forms of content. This includes: Using HTTPS.

UX 119

UX User Experience Engineering Government 119

ClickFunnels

JANUARY 26, 2022

This usually comes from display ads, sponsored content, social media ads, or paid search like Google AdWords. Organic traffic, on the other hand, is usually a result of unpaid search results, like someone looking for a product or solution in a search engine like Google. Google Ads. Both types can be valuable forms of traffic.

Niche 246

Niche Click Through Rate Sales A/B testing 246

Search Engine Land

JANUARY 9, 2023

Google’s results got more personal with Search Plus Your World. In 2012, Google’s search results were radically transformed as a new “Search Plus Your World” format began rolling out. Google started mixing together content from the web with content that had been shared with you privately into a single set of listings.

Government 88

Government Engineering Retail User Experience 88

Veloxy

JULY 14, 2023

While tools like Google Maps and Waze offer multiple stop options, they lack the essential features that truly elevate your sales game. Google Maps and Waze as Route Planners? Are Google Maps and Waze truly your best companions on the winding road of field sales ? Stay tuned! Curiosity Strikes? Try 'em Out!

Territory 130

Territory Gaming Drivers/motivators Gambling 130

Search Engine Land

JANUARY 17, 2024

Spoiler alert: AI-generated content, community building and multi-language audio are transforming the world’s largest video-sharing platform.) Campaign elements Targeted delivery : Utilizing Google’s AI-powered YouTube Video reach campaigns and skippable in-stream ads, they ensured the right variations reached the right people.

Objectives and Key Results 105

Objectives and Key Results Territory Campaign Retail 105

Search Engine Land

NOVEMBER 10, 2022

Google just announced the rollout of Ads Editor v2.2. There are also alerts to let you know when there are active notifications for review. Google says that not all changes may be detected and it is still recommended to get recent changes before posting. The post Google rolls out Ads Editor v2.2 Let’s take a look.

Campaign 97

Campaign Networking Engineering Product 97

Search Engine Land

JUNE 6, 2023

If you’re a control-loving performance marketer like me, Google hasn’t given you many reasons to smile lately in its headlong rush toward an AI-driven world. Yup, I’m talking about Custom Columns , my favorite Google update of 2022. They allow you to expand reporting outside of what’s pre-built in Google Ads.

Customers 97

Customers SQL Click Through Rate Campaign 97