Martech

NOVEMBER 12, 2024

The result is a growing skill gap that stunts the organization’s growth and weakens its competitive edge. Fostering innovation and problem-solving AI shines at crunching numbers and spotting trends, but it needs human creativity and strategic insight to turn those findings into impactful strategies.

Technology 128

Technology Technology Strategize Negotiate 128

Heinz Marketing

APRIL 30, 2025

Further emphasizing the impact of AI, a Salesforce report revealed that 83% of sales teams using AI achieved revenue growth in the past year, compared to 66% of teams not using AI. Sales teams utilizing AI experience revenue growth 1.3 AI systems need ongoing monitoring and adjustment.

Strategize 79

Strategize Sales Technology Technology 79

Salesforce

JANUARY 17, 2025

Making revenue-impacting decisions for a commerce business takes resolve. Every day, commerce leaders set strategies that drive growth across channels based on the demands of their target customers, what competitors are doing, and the general state of the market. Where will Agentforce take you? Learn more about Agentforce for Commerce.

Growth 52

Growth High impact Repeat business Promote 52

SaaStr

FEBRUARY 10, 2025

25x’d Revenue and Crossed $100M ARR Apollo.io, an all-in-one go-to-market platform, underwent a significant transformation in its business model that led to remarkable growth. Strategic Transformation The company’s leadership, including CEO Tim Sang, recognized that their challenges extended beyond typical growing pains.

Growth 62

Growth Product A/B testing Strategize 62

Martech

MAY 5, 2025

Its now a proven lever for strategic growth. Influence built on fit, not fame Success in influencer marketing isnt about scale alone its about strategic fit. One-off campaigns still exist, but high-performing brands are scaling influence strategically. These brands dont simply trial talent.

Campaign 109

Campaign Niche Strategize High impact 109

Martech

JANUARY 3, 2025

” Dig deeper: How to align teams early with a strategic event workshop The key to successful sponsorship programs is understanding the value of your audience. Focus on high-impact areas: Discounted food and beverage rates, complimentary airport transfers, entertainment choices and internet bandwidth deals.

Entertainment 125

Entertainment Negotiate Contract Strategize 125

Martech

MAY 5, 2025

Coveys principles, trusted by millions as an excellent foundation for personal and business growth, align with the principles of Positionless Marketing. This is a foundational element of not only personal growth and business, but also of sales and marketing. Coveys 7 Habits of Highly Effective People.

Assembly Line 106

Assembly Line Campaign Negotiate Strategize 106

Highspot

MAY 26, 2025

Analysis starts by identifying high-impact skills. For example, sales reps with access to high-engagement content and onboarding hit quota 30% more often. Coaches and trainers accelerate skill growth with personalized learning Generic training rarely sticks. Shows the strategic value of training investments.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Education 52

Hubspot

DECEMBER 7, 2010

To get us started now, here are some ways to devise a strategic email marketing plan for 2011: Explore Top Challenges. While email list growth is generally a good indicator, is that what you are ultimately looking for? If you are unable to attend, don’t worry. What have you had most trouble with? Connect with HubSpot :

Strategize 76

Strategize A/B testing Click Through Rate High impact 76

Martech

FEBRUARY 14, 2025

Start with one high-impact workflow like reducing churn in your most valuable segment. Give your technical specialists a voice in strategic decisions. Technology that enables growth instead of creating complexity. Your loyalty program should adapt rewards based on customer behavior. Build these capabilities methodically.

Finance 117

Finance SQL Campaign GTM 117

PandaDoc

MAY 2, 2025

In this post, well explore three proven strategies for crafting a smarter pricing and quoting approach, and how PandaDocs built-in tools make these strategies scalable, repeatable, and high-impact. Turn your quotes into a strategic revenue lever When pricing is treated like a static line item, it can limit growth.

Price 52

Price Drivers/motivators Legal Strategize 52

Search Engine Land

SEPTEMBER 5, 2023

These are the keywords you should use to estimate SGE impact. In addition, identify strategic keywords – these are keywords that, even if they didn’t show up in the above analysis, are strategically important for the business. There are 1,242 high-impact keywords we identified across all 23 websites.

CTR 142

CTR Technique Strategize Niche 142

Sales Hacker

SEPTEMBER 19, 2023

Sam is also an advisor for high growth companies. Sam McKenna is the founder of SamSalesConsulting , previous to that she spent 6 years at On24 ending up as their VP of Enterprise Sales, She then jumped over to LinkedIn as their Head of Enterprise Sales.

GTM 124

GTM Trust Cold Call High impact 124

Highspot

FEBRUARY 3, 2025

This execution gap is a major barrier to growth, largely driven by disconnected teams working in silos. To eliminate silos and rally your teams behind the high-impact activities that drive business outcomes, you need shared visibility into what works and what doesnt.

Go To Market 52

Go To Market Cross-sell Launch Strategize 52

Partners in Excellence

FEBRUARY 23, 2022

Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. Channels are a critical part of any organization’s growth and go to market/customer strategies. Sometimes, a “strategic partner” may engage us to work on something with them.

Strategic partnership 137

Strategic partnership Sales Commission Strategize 137

SaaStr

OCTOBER 3, 2022

All companies depend on growth, and growth has to come from somewhere. Knowing GTM segmentation requires understanding the potential impact on the market and how much of that market can be captured. Prioritize those accounts that can match high impact with a high ability to capture the potential market.

GTM 109

GTM Strategize Government Inside sales 109

Sales Hacker

SEPTEMBER 30, 2020

But if you take a deep breath and keep a level head, you’ll realize not only that growth is still possible in these times, but that now might actually be the most opportune time to hire that we’ve seen in years. In order to drive growth, I’ve got to have conversations, meetings held, and opportunities created.”.

Strategize 120

Strategize Sales Growth High impact 120

Women Sales Pros

JANUARY 24, 2019

It’s sales kick off season again and you want a high impact, memorable event. If you want to invest in growth and development for your sales organization around your largest, most complex opportunities, then I would throw my hat in the ring as your trusted resource. Easy, peasy – right? Not so fast.

Entertainment 107

Entertainment Inside sales Consult Strategize 107

Salesforce

APRIL 14, 2025

Give bigger rewards over time Turn your referral program into a growth tool with tier-based rewards. This creates a cycle of success, fueling long-term partnerships and growth. Create detailed impact reports showing how referrals contribute to both business growth and corporate social responsibility goals.

Referrals 59

Referrals Networking Promote Growth 59

Martech

JUNE 10, 2025

We’ve curated the 14 most impactful updates from May, focusing on what’s actually going to save your team time, unlock growth opportunities or improve your CRM experience. How it helps you Video is a high-impact format, but it’s often resource-heavy. This update helps you move faster without sacrificing quality.

CRM 52

CRM UX Contact Finance 52

Salesforce

APRIL 17, 2025

Employees spend a staggering 41% of their time on low-value and repetitive tasks , leaving them with less time to focus on strategic initiatives that could increase consumer satisfaction and drive sales. Learn how to deliver profitable growth with limitless digital labor. Then celebrate crushing margins and realizing profitable growth.

Objectives and Key Results 82

Objectives and Key Results Negotiate Retail Promote 82

RingDNA

MARCH 18, 2025

This leads to stalled deals, missed quota, and slowed growth. Craft a High-Impact Follow-Up Email Developing and sending timely meeting email recaps is critical to building trust and moving the deal forward. Most sales leaders find themselves in an endless struggle to find time to coach and manage their teams.

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Sales Hacker

OCTOBER 30, 2018

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. She has a track record of success in leading revenue growth for start-up organizations.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

Salesforce

JUNE 13, 2022

For the business, the nomination process forced the company to discuss key talent and plan for their growth by making an investment in them through a formal program nomination. Leadership growth occurs in stages , and – to stay relevant – leaders need differentiated training and development that matches their responsibilities.

Drivers/motivators 98

Drivers/motivators Growth High impact Start-ups 98

Martech

DECEMBER 20, 2023

First and most importantly, marketing analytics has immediate impact on revenue generation and the ability to build stronger customer relationships. This not only delivers tangible, high-value ROI, but it directly addresses the strategic issues that C-suite executives are most concerned with in their digital transformation journeys.

Drivers/motivators 109

Drivers/motivators Strategize Transportation Technology 109

Partners in Excellence

DECEMBER 9, 2018

Planning and executing high impact calls is the way we maximize our impact in prospecting and helping buyers move deals through their buying process. High performing organizations are very different. First, there are fewer crises, most have a solid/balanced cadence that drive performance and growth.

Territory 102

Territory Pipeline Commission Sales 102

Sales Hacker

MARCH 23, 2020

Forrester SiriusDecisions Summit is the must-attend experience for B2B sales , marketing and product innovators and trendsetters who drive growth in the most well-respected high-performing companies in the market today. Sales Hacker Growth Summit. Sales Growth Virtual Summit. SiriusDecisions Summit 2020.

Sales 87

Sales Growth B2B Networking 87

Salesforce

FEBRUARY 21, 2024

In this article, we share real-world sales performance review examples that can help you learn how to foster a culture of transparency, alignment, and growth. This collaborative approach puts both on a path to mutual understanding and growth. ” or, “What do you think are your biggest strengths and areas for growth?”

Objectives and Key Results 105

Objectives and Key Results Construction Sales Clients 105

Salesforce

JANUARY 5, 2022

When these organizations make decisions, they affect the trajectory of global economies and health initiatives, environment sustainability, equity practices, data privacy standards, and a host of other impact areas. They shared their best ideas and shed some light on what it all means for the global public sector outlook.

Government 98

Government Trust Technology Technology 98

Sales Hacker

JULY 8, 2020

If you missed episode 116, check it out here: How to Form Great Habits and High Impact Behaviors at Work? Making something big even bigger with strategic revenue generation [12:03]. Overseeing the growth of their sales and business development organization from 2 to 30 teams across the U.S. with Andrew Sykes.

Real Estate 122

Real Estate Strategize Launch Commission 122

Salesforce

MARCH 31, 2025

SMBs contribute significantly to economic growth. Plus, you’ll get access to various resources and support groups to help you understand the market landscape, technology advancements, and growth strategies. The goal is simple: encouraging SMBs to discover growth opportunities and connect with potential investors and partners.

A/B testing 59

A/B testing Objectives and Key Results CRM Customer Relationship Management 59

Sales Hacker

FEBRUARY 3, 2020

Sales Growth Virtual Summit. Sales Hacker Growth Summit. It’s focus is on honing your own skills, building real relationships, and investing in personal and professional growth. CSO UK is Europe’s most senior leadership community for enterprise, mid-market, hyper-growth, or unicorn companies. Gong’s #celebrate.

Networking 89

Networking Sales B2B Growth 89

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams.

GTM 88

GTM Campaign Pipeline Launch 88

Hubspot

OCTOBER 20, 2016

Growth-Driven Design (GDD) is a new way to approach web design that can help your agency launch better sites, faster, and with better end results for your clients. That's why the process aims to put a limit on how much time is spent on strategic planning. Without real world feedback, however, the power of research has its limits.

Launch 78

Launch Clients Strategic planning Growth 78

Sales Hacker

JUNE 20, 2019

3) Sales Ops has grown from tactical to strategic. There’s a person at your company that can… Make or break your growth round. 4) Sales Enablement, at most companies, has yet to experience the “tactical to strategic” movement mentioned for Ops above. As they move into the Growth Stage, they develop an Ops team.

Quota 80

Quota X-functional Strategize Start-ups 80

The 5% Institute

JULY 27, 2023

Over time, this principle found applications in various fields, becoming a guiding principle for strategic decision-making. By focusing on these high-impact exercises and maintaining a balanced diet, they can achieve better results in their fitness journey. Q: How can businesses leverage the 80/20 rule for growth ?

Objectives and Key Results 52

Objectives and Key Results E-commerce Non-Profits Finance 52

Sales Hacker

MAY 17, 2021

Be strategic about which field you require and which you don’t. High Impact, high value data capture. If you ask for too little, you won’t have enough depth to gather the insights management needs to track and improve growth and performance. Salespeople hate filling in data and will do anything to avoid it.

CRM 90

CRM Objectives and Key Results Pipeline Finance 90