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Unlocking growth: The power of user communities for B2B SaaS companies

Martech

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. The end result was a successful community launch that garnered over 2,000 users in only three months. Cumulatively, a branded user community is a critical milestone in a B2B SaaS company’s revenue growth.

Growth 106
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? Bullseye Product Launches: Tactical Tips From Expert Operators to Nail Your Next Launch

Sales Hacker

The greatest technology does not always win. Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Accordingly, the recruiting of beta customers and roadmap selling happen earlier, providing for customer quotes as part of the launch.

Launch 99
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How strategic martech integration drives business growth

Martech

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals.

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5 Lessons Learned When Scaling Product-Led Growth and Sales Motions Beyond $100M with Cloudinary VP of Developer Experience Sanjay Sarathy

SaaStr

Lesson #1: Invest In Customer Support Early Cloudinary strongly believes that customer success and support are enablers of PLG growth and aren’t just a cost center. Lesson #3: Treat PLG and Sales Motions as a Continuum If you fast forward a few years from launch, Cloudinary found that customers on a self-service plan started to expand.

Growth 83
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This week’s AI-powered marketing technology releases

Martech

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. XFactor.io’s MIKEY is a first-of-its-kind AI platform for driving revenue-based growth decisions at scale. As a result, more and more AI-powered solutions are being announced every day.

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How to Create a Path to Efficient Growth: 3 Key Foundations

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This article will look at the three foundations of efficient growth you can focus on right now that will help your business not only survive tough times but come back stronger when the market rebounds. Certainly, the right technology can help fill your pipelines.

Growth 111
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Optimization science: Technology and brain science can drive performance

Martech

To drive bottom-line growth, you’re ready to create a strategy for attracting, engaging, and converting prospects across all of your marketing channels. But do you have the right technology to achieve your goals? Optimization science is harnessing the full potential of customer-facing technology.